Exhibiting at Propak Africa 2025

Interact Media Defined (Pty) Ltd

Interact Media Defined (IMD) is one of South Africa’s leading multi-media publishing houses, specializing in print and digital media, exhibitions, and industry-specific content solutions. Based in Bedfordview, South Africa, IMD serves key sectors, including mining, construction, HVAC&R, plumbing, timber, and affordable housing, providing cutting-edge information, insights, and networking opportunities.

Core Business and Product Offerings

IMD is a multi-faceted media company delivering high-quality publications, online content platforms, industry exhibitions, and business directories.

• Print Publications

  • African Mining – Covering news, trends, and insights in Africa’s mining industry.
  • Plumbing Africa – Dedicated to the plumbing, water, and sanitation sector.
  • Timber iQ – Focused on the forestry and wood construction industry.
  • Cold Link Africa – Covering HVAC&R, refrigeration, and cold chain logistics.
  • SA Affordable Housing – Providing insights into low-cost housing solutions.

• Online Platforms

  • africanmining.co.za – Mining industry news, market trends, and data.
  • plumbingafrica.co.za – Plumbing, sanitation, and infrastructure insights.
  • timberiq.co.za – Forestry, wood processing, and timber construction updates.
  • coldlinkafrica.co.za – Cold chain and refrigeration industry information.
  • saaffordablehousing.co.za – Low-cost housing solutions and policy developments.

• Exhibitions and Events

  • Mining and Technical Exhibitions (MTE) – Mobile exhibitions connecting .

Specialization and Unique Selling Proposition (USP)

IMD differentiates itself as South Africa’s leading industry-specific media and events company, leveraging its extensive industry knowledge and multi-platform approach. Key competitive advantages include:

• Comprehensive Industry Coverage

  • Exclusive content and in-depth analysis across mining, construction, plumbing, and HVAC&R industries.
  • Over 20 years of publishing expertise delivering trusted industry insights.

• Cross-Platform Media Solutions

  • Print, digital, and live event offerings providing a 360-degree marketing solution.
  • Online platforms receive thousands of monthly visitors, keeping industries informed.

• High-Impact B2B Networking

  • Over 50+ Mining and Technical Exhibitions (MTE) annually, connecting suppliers with industry professionals.
  • Frigair Expo attracts 4,000+ attendees, making it Southern Africa’s largest HVAC&R event.

• Trusted Industry Partner

  • Collaborations with leading associations, including SAIRAC, IOPSA, and SAIA.
  • Regulatory and compliance-driven content ensuring businesses stay ahead.

Financial Strength and Business Performance

IMD has demonstrated steady financial growth, reflecting the increasing demand for industry-specific media and exhibitions.

• Annual Revenue: Estimated at $5+ million USD, driven by advertising, events, and subscriptions.

• Circulation:

  • African Mining Magazine – Readership of over 10,000 industry professionals.
  • Plumbing Africa Magazine – Circulated to 8,000+ plumbing professionals.
  • Cold Link Africa – Distributed to 6,500+ cold chain and HVAC professionals.

• Event Attendance and Engagement:

  • 50+ MTE exhibitions attracting over 10,000 visitors annually.
  • Frigair Expo – 4,000+ attendees, featuring 200+ exhibitors.

International Reach and Market Expansion

IMD has a strong presence across Africa, providing targeted industry content, events, and digital platforms.

• Major Audience Locations:

  • South Africa
  • Namibia
  • Botswana
  • Mozambique
  • Zambia
  • Ghana
  • Nigeria

• Annual Market Engagement:

  • Hundreds of companies advertise and exhibit with IMD.
  • 10+ international exhibitors participate in IMD-led expos.

Certifications and Compliance

IMD adheres to strict industry standards, ensuring content credibility and event success.

• ABC Certification: Ensuring verified magazine circulation figures.
• ISO 9001 Compliance: Quality management in publishing and event planning.
• B2B Media Standards: Adherence to best practices in business media and advertising.

IMD ensures all publications and events meet industry, corporate governance, and regulatory compliance standards.

Customer Testimonials

IMD’s industry-leading content and events are trusted by professionals across Africa.

"African Mining magazine provides in-depth insights into the industry, giving us valuable market intelligence." – Mining Engineer, Zambia

"MTE exhibitions connect us with real buyers. We've secured major contracts through these events." – Equipment Supplier, South Africa

"Frigair Expo is the most important event for HVAC&R in Africa. We generate leads and industry connections every year." – Refrigeration Specialist, Botswana

Major Achievements

IMD has achieved significant milestones in business-to-business (B2B) publishing and exhibitions.

• Expanded digital media presence with over 500,000 website visits annually.
• Over 50+ Mining and Technical Exhibitions (MTE) held per year.
• Launched industry-first virtual events for technical exhibitions.
• Recognized as the top publisher for the mining, HVAC&R, plumbing, and timber sectors.
• Collaborated with industry regulators and associations to deliver authoritative content.

With a strong presence in publishing, events, and digital marketing, Interact Media Defined (Pty) Ltd remains a trusted industry leader, providing high-quality information, exhibitions, and business solutions for Africa’s key industrial sectors.