IntraFish Media AS is the world’s leading provider of news, analysis, and insights for the global seafood, aquaculture, and fisheries industries. Headquartered in Bergen, Norway—with additional editorial and commercial offices in the United States, United Kingdom, and Chile—IntraFish operates as a critical information source for industry professionals, investors, and policy makers involved in the seafood value chain.
Core Business and Operations
IntraFish functions as a specialized business media organization, delivering real-time news, strategic market intelligence, and premium reporting services tailored exclusively for the seafood sector. The company is a part of the NHST Media Group, a major Norwegian publishing group that also owns Tradewinds, Upstream, and Recharge.
IntraFish offers a suite of digital and print products, complemented by events and reports that support strategic decision-making for seafood executives, traders, analysts, and investors.
Product Portfolio
Digital & Print Media:
- IntraFish.com – Flagship global online news platform for the seafood industry.
- IntraFish Magazine – Premium print publication offering in-depth features, executive interviews, and market analysis.
- IntraFish Aquaculture – Specialized reporting on the global aquaculture sector.
- IntraFish Fisheries – Coverage focused on the global capture fisheries industry.
- IntraFish.no – Norwegian-language seafood news for domestic industry stakeholders.
- TekFisk.no – Norwegian-language outlet dedicated to seafood innovation and technology.
- Fiskeribladet.no – Long-established publication covering the Norwegian fisheries sector.
Events & Reports:
- Seafood Investor Forum – Premier international event connecting seafood executives with global investors.
- Business Intelligence Reports – Strategic reports offering deep dives into specific sectors like salmon, shrimp, retail seafood trends, M&A activity, and sustainability.
These offerings are delivered through digital subscriptions, print circulation, live and virtual events, and white-labeled intelligence solutions for seafood stakeholders.
Specialisation and Core USP
IntraFish is uniquely positioned as:
- The most cited and subscribed seafood news service globally.
- The go-to source for real-time industry intelligence in aquaculture and fisheries.
- A trusted platform for over 300 leading seafood companies for advertising, branding, and market engagement.
- A bridge between industry and investors, offering tools and insights that influence multi-billion-dollar decisions.
Their editorial independence, industry specialization, and multilingual capabilities make IntraFish an indispensable partner in seafood knowledge ecosystems.
Market Reach and Audience
IntraFish commands a powerful reach across the seafood industry:
- Over 600,000 unique monthly users across its digital platforms.
- Circulation of 20,000+ copies per edition of IntraFish Magazine.
- Subscriptions held by 90% of the world’s top 50 seafood companies, including MOWI, Thai Union, Cooke, and Maruha Nichiro.
- Presence in more than 70 countries, with core markets in Norway, USA, UK, Chile, Iceland, Canada, and Southeast Asia.
Its audience includes C-level executives, operations managers, sustainability officers, financial analysts, regulators, and innovation leaders.
Capabilities
- Real-time digital publishing in multiple time zones.
- Original market research, surveys, and sector rankings.
- Custom advertising and content marketing solutions.
- Conference and investor event hosting capabilities.
- Strategic partnerships with seafood expos and investment summits worldwide.
Financials and Commercial Strength
As part of NHST Media Group:
- IntraFish benefits from economies of scale and shared editorial resources.
- NHST’s business media division posted NOK 504 million in revenue in 2022, with IntraFish contributing a significant portion through subscriptions and advertising.
The seafood-focused publishing model has shown double-digit digital subscription growth in recent years, driven by industry digitization and increased demand for market intelligence.
Industry Recognition and Influence
- Referenced regularly by global institutions like the FAO, OECD, and World Bank in seafood economic outlooks.
- Recognized as a media partner for major industry events including Seafood Expo Global, AquaNor, and Boston Seafood Show.
- Exclusive interviews with CEOs and ministers, including executives from Lerøy, Grieg Seafood, and Norway’s Ministry of Fisheries.
Certifications and Editorial Integrity
- Adheres to Norwegian Press Ethics through PFU (Pressens Faglige Utvalg).
- GDPR-compliant user data and subscription handling.
- Operates under audited circulation and traffic transparency policies to ensure advertiser trust.
Major Achievements
- Published the first Seafood Power 100, profiling the most influential leaders in global seafood.
- Launched IntraFish Investor, a newsletter focused on M&A and capital markets in aquaculture.
- Hosted Seafood Investor Forums in London, New York, and Singapore, drawing institutional investors and private equity firms.
- Played a leading role in covering and shaping narratives around seafood sustainability, ESG metrics, and aquaculture innovation.
IntraFish Media AS remains the definitive voice of the global seafood industry, combining award-winning journalism with deep industry insight to inform, connect, and empower stakeholders in one of the world’s fastest-growing protein sectors.
