Product Offerings
Product Categories:
fruits and vegetables
Products:
Fresh Fruits, Fresh Vegetables
Consorzio Edamus, operating under the international brand identity Italian Fruit Village, is an Italian agri-food consortium dedicated to promoting the excellence of Italian fruit and vegetable production across global markets. Based in Battipaglia, in the Campania region, the consortium serves as a strategic platform for the internationalization of Southern Italy's agri-food value chain, connecting producers, institutional partners, and global buyers.
Organizational Overview
Established as a non-profit organization, Consorzio Edamus brings together a network of cooperatives, producers, and regional stakeholders with the goal of enhancing the visibility, traceability, and competitiveness of Italian fresh produce on international stages.
- President: Emilio Ferrara
- Headquarters: Battipaglia (SA), Campania, Italy
- Legal Form: Consortium (Consorzio)
- International Brand: Italian Fruit Village
The organization focuses heavily on the Mediterranean Diet, promoting fruits and vegetables as central pillars of healthy, sustainable, and culturally rich nutrition.
Core Activities and Mission
Consorzio Edamus executes a multi-pronged strategy to promote Italian agricultural excellence through:
1. International Trade Fairs and Events
- Creation of the Italian Fruit Village pavilion at leading global exhibitions, including:
- Fruit Logistica (Berlin)
- Macfrut (Italy)
- Gulfood (Dubai)
- Asia Fruit Logistica (Hong Kong)
- Organizing regional and international B2B meetings and tastings
- Hosting institutional and diplomatic delegations
2. Territorial Marketing and Regional Valorization
- Promotion of PGI, PDO, and organic-certified produce from Southern Italy (especially Campania, Puglia, Calabria, Sicily)
- Supporting rural development and agritourism initiatives
- Elevating Mediterranean agriculture as a pillar of Italy's soft power and export strategy
3. Education and Nutrition Campaigns
- Public education on the Mediterranean Diet, nutrition science, and local varietals
- Partnerships with schools, culinary institutions, and healthcare providers
- Creation of multimedia campaigns and digital outreach through Italian Fruit Village
Network and Membership
Consorzio Edamus includes:
- Over 30 member companies and cooperatives, covering production, processing, and distribution
- Partnerships with institutions such as:
- Ministry of Agriculture (MASAF)
- Regione Campania
- ICE – Italian Trade Agency
- CREA – Council for Agricultural Research and Economics
- Scientific collaborations with universities and Mediterranean diet foundations
Export and Market Development
While not a commercial exporter itself, the consortium supports its members in expanding their international reach by:
- Providing matchmaking services with global buyers and distributors
- Facilitating certifications and market access processes for international standards (GlobalG.A.P., Organic EU, BRC, IFS)
- Offering language, branding, and regulatory consulting to member companies
- Coordinating unified regional branding under the Italian Fruit Village identity
Key Global Focus Markets:
- Europe (Germany, Netherlands, France, UK)
- Middle East (UAE, Qatar, Saudi Arabia)
- Asia (China, Singapore, South Korea)
- North America (USA and Canada for specialty produce)
Strategic Strengths
- Cross-regional coordination of multiple Italian regions under a unified Mediterranean identity
- High visibility trade fair participation, showcasing Italy’s fruit and vegetable diversity
- Cultural storytelling and traceability, highlighting authenticity and origin
- Nutrition-driven branding, aligned with global health-conscious trends
Certifications and Compliance Support
Edamus assists member producers with:
- Organic certification (EU/USDA NOP)
- PDO/PGI recognition support
- GlobalG.A.P. and GRASP
- Supply chain traceability tools
- Export documentation for regulated markets
Impact Highlights
- Over 15 international exhibitions hosted under the Italian Fruit Village brand since 2018
- Engagement with over 1,000 B2B buyers globally through organized pavilions and events
- Expanded visibility for over 50 Italian agricultural products, including citrus, stone fruit, grapes, kiwi, fennel, tomatoes, and melons
- National recognition for promoting the Mediterranean Diet and regional sustainability
Testimonials
“Italian Fruit Village has brought the excellence of Southern Italian produce to the world stage. Their pavilions are among the most visited at any fair.”
— Senior Trade Officer, Italian Embassy UAE
“Through Edamus, our cooperative gained new export leads in Asia and received branding support we couldn’t have done alone.”
— Member Producer, Puglia
Major Achievements
- Launched the Italian Fruit Village brand, now present at top global food fairs
- Hosted institutional delegations from over 10 countries to promote intergovernmental agri-food cooperation
- Developed a regional export development program for Campanian and Calabrian agri-food clusters
- Established Consorzio Edamus as a national model for regional promotion and internationalization in the agri-food sector
Consorzio Edamus, through Italian Fruit Village, continues to redefine how Italy communicates its agricultural wealth to the world. With a mission rooted in heritage, health, and hospitality, the consortium builds sustainable bridges between local producers and global markets.