Processed Cereals: Black Sesame Paste, White Sesame Paste, Perilla Seed Powder, Wheat Germ Powder
Powders: Perilla Seed Powder, Wheat Germ Powder, Black Sesame Powder, White Sesame Powder
Seeds: Black Sesame Seeds, White Sesame Seeds, Perilla Seeds
J AIM GOOD-NATURED COMPANY LIMITED, headquartered in Chiang Mai, Thailand, is a dedicated producer and retailer of premium-grade natural food products derived from traditional Thai agriculture. With a strong emphasis on health, sustainability, and heritage, the company has carved a niche for itself through its brand “La Ed La Or,” offering high-quality sesame and cereal-based items.
Established with a mission to promote health through wholesome Thai ingredients, J AIM GOOD-NATURED Co., Ltd. combines age-old wisdom with modern production techniques to bring nutrient-dense superfoods to consumers. Operating primarily under the brand “La Ed La Or,” the company emphasizes clean-label products that are free from preservatives, additives, and artificial ingredients.
J AIM GOOD-NATURED specializes in seed-based and cereal-based nutritional products, focusing on natural processing methods to preserve flavor and nutrition.
All products are marketed as rich in essential fatty acids, antioxidants, protein, and dietary fiber—appealing to health-conscious consumers, vegetarians, and individuals with dietary sensitivities.
The company’s key differentiation lies in its commitment to quality sourcing, low-temperature processing, and zero-additive philosophy. The sesame and perilla seeds are sourced from Northern Thailand’s highlands, which offer ideal growing conditions, resulting in higher oil content and richer taste.
Their production process retains essential nutrients like lignans, calcium, and omega-3 fatty acids—making the products especially attractive to the wellness and functional foods market.
The company serves both the Thai domestic retail market and international markets through select export channels. Target customer segments include:
Products are often featured in organic and health-food exhibitions and are available through both retail and direct-to-consumer channels.
As a small to medium-sized enterprise (SME), J AIM GOOD-NATURED operates within Thailand’s growing health food sector, which has seen CAGR growth exceeding 8% annually. While specific financial figures for the company are not disclosed, online retail indicators and social media activity suggest a growing footprint, especially in niche organic and wellness-focused categories.
According to available trade data from sources like ImportYeti and Trademo, J AIM GOOD-NATURED has initiated small-scale exports primarily to:
Shipment volumes are typically under 2 metric tons per consignment, focusing on vacuum-sealed, shelf-stable packs of powders and pastes. The company leverages local logistics partners for international courier-based shipments for specialty orders.
Although not publicly listed, the company ensures production adheres to Thailand’s FDA safety standards, and is registered as a food manufacturer with relevant authorities. Packaging displays clear allergen labeling and expiry tracking.
“Love their black sesame paste—pure, nutty, and perfectly roasted. It’s a daily part of my breakfast routine.”
– Local customer review on Facebook (La Ed La Or page)
“Hard to find such purity in powdered perilla seed outside Japan. This is the real deal.”
– Online review from overseas buyer on Shopee
J AIM GOOD-NATURED COMPANY LIMITED is a prime example of how Thai SMEs are elevating traditional superfoods into contemporary health markets, driven by quality, authenticity, and consumer trust.
