Product Offerings
Product Categories:
fruits and vegetables
Products:
Fresh Apples, Fresh Pears, Fresh Garlic, Fresh Ginger
Jinan Haoyuan Agricultural Products Co., Ltd. is a leading exporter and wholesaler of fresh fruits and agricultural products based in Jinan, Shandong Province, China. Operating under the brand name W&F, the company has built a solid reputation in the global fresh produce industry for its commitment to quality, consistency, and large-scale export capabilities.
Company Overview
Established over a decade ago, Jinan Haoyuan specializes in the cultivation, sourcing, processing, packaging, and export of a wide variety of fresh fruits and root vegetables. Leveraging the rich agricultural resources of Shandong—one of China’s most productive fruit-growing regions—the company ensures year-round supply, competitive pricing, and export-ready compliance for international markets.
With a focus on product traceability, food safety, and cold-chain logistics, the company has become a preferred supplier for major importers, wholesalers, and supermarket chains across Southeast Asia, the Middle East, Africa, and Europe.
Product Portfolio
Jinan Haoyuan offers an extensive product catalog that includes:
🍐 Pear Varieties:
- Qiuyue Pear (most popular export)
- Huangjin Pear
- Xingao Pear
- Huangguan Pear
- Ya Pear
- Xiang Pear
- Gong Pear
- Nanshui Pear
🍎 Apple Varieties:
- Fuji
- Blush Red Gala
- Granny Smith
- Red Delicious
- Qin Guan
🍊 Citrus & Others:
- Tangerines
- Lemons
🌱 Root Vegetables:
- Fresh Ginger
- Fresh Garlic
All products are graded, sorted, and packed according to buyer specifications. Packaging options range from bulk cartons to customized retail-ready boxes under the W&F brand.
Key Strengths and Specializations
- Annual export volume of 50,000 metric tons
- Access to multiple orchard bases and contract growers
- Own cold storage and processing facilities
- In-house quality control and inspection team
- Multilingual export team with fluency in English, Arabic, and Russian
The company offers flexible MOQ, custom labeling, and seasonal pricing strategies that cater to importers of all sizes.
Export Markets and Logistics
🌍 Key Export Destinations:
- Southeast Asia: Thailand, Vietnam, Indonesia, Malaysia, Singapore
- Middle East: UAE, Saudi Arabia, Oman, Kuwait
- Europe: Russia, Ukraine, Netherlands
- Africa: Egypt, Kenya, Nigeria
The company ships from Qingdao Port, with integrated cold-chain logistics ensuring product freshness upon arrival.
📦 Logistics Capabilities:
- 24–48 hour order processing
- Controlled atmosphere containers for long-haul exports
- Multi-format packing: 4kg, 8kg, 10kg, 18kg cartons
- Retail labeling, barcoding, and QR-code traceability
Certifications and Compliance
Jinan Haoyuan adheres to international quality and safety standards:
- GlobalG.A.P. certified farms
- HACCP-compliant processing lines
- Phytosanitary certificates for all shipments
- Customs-cleared documentation support
The company’s track record of zero rejection rate for over 500 shipments reinforces its dedication to compliance and food safety.
Market Position and Reputation
Jinan Haoyuan is recognized for:
- Being the top Qiuyue pear exporter from China in 2023, based on popularity and demand surges
- Receiving repeat orders from 80% of buyers, driven by quality assurance
- Participating in international produce exhibitions, including Fruit Logistica and Asia Fruit Logistica
It has also formed long-term strategic partnerships with large distributors and import agents, some of whom exclusively handle the W&F brand in their regions.
Technological Integration
- Digital inventory management system to monitor real-time stock levels
- Integrated CRM for order history and customer support
- Online B2B presence via Alibaba, FreshPlaza, and FreshDi platforms
Sustainability and Community Involvement
- Promotes eco-friendly farming practices through cooperative grower training
- Engages in community employment and fair pricing for contract farmers
- Reduces plastic waste by promoting recyclable cartons and bulk packaging
Future Plans
- Expansion into South American and North American markets
- Introduction of organic certified product lines
- Investments in automation for grading and packaging
Jinan Haoyuan Agricultural Products Co., Ltd. exemplifies China's modern agricultural export capability—scalable, consistent, and internationally trusted. With a strong foothold in both traditional and emerging markets, the company continues to lead the charge in bringing premium Chinese fruits to global consumers with professionalism and integrity.