Jingold S.p.A. is a globally recognized fruit marketing consortium headquartered in Cesena, Italy, specializing in the production, development, and international distribution of premium kiwi fruit. Established in the early 2000s, Jingold has become a benchmark in the global kiwifruit industry through innovation, varietal research, and vertically integrated operations.
Company Overview
Jingold operates as a public limited company (S.p.A.) that brings together producers, agronomists, breeders, and marketers with a singular mission—to deliver superior kiwifruit varieties with consistent quality and sustainable practices. The company works directly with over 800 producers in Italy and abroad, ensuring a stable supply chain from field to shelf.
The group has expanded its production base across the northern and southern hemispheres, allowing for year-round availability of its branded kiwis in more than 50 international markets.
Product Portfolio
Jingold offers a diversified range of kiwi products, targeting specific taste preferences, nutritional demands, and market trends:
🟡 Yellow-Fleshed Kiwi (Jintao)
- Flagship variety with high Brix level (16–18%)
- Exceptionally sweet, low acidity, smooth flesh
- Long shelf-life and excellent transport resilience
🟢 Green Kiwi (Boerica & Jingold Plus)
- Rich in fiber, tangy-sweet profile
- Traditional taste with improved cold-storage tolerance
- Popular in European fresh fruit markets
🔴 Red Kiwi (Oriental Red Kiw®)
- Novelty variety with intense red center
- Exotic taste, high antioxidant content
- Developed via selective breeding (non-GMO)
🌱 Organic Kiwi (Bio Kiwi)
- Certified under EU Organic Regulations
- Cultivated with no synthetic chemicals
- Increasingly demanded in German, French, and Scandinavian markets
🍨 Kiwi-Based Desserts (Kiwi Bliss)
- Ready-to-eat fruit dessert made from 100% fresh kiwis
- Sold in recyclable packaging with no preservatives
Core Strengths and Differentiators
- Exclusive Variety Rights: Jingold holds intellectual property rights for its varieties including Jintao and Oriental Red, developed in collaboration with public research institutions.
- Controlled Supply Chain: Full traceability from grower to market through digitized harvest data and logistics tracking.
- Global Production Network: Operations in Italy, Chile, Argentina, and South Africa, ensuring counter-seasonal supply continuity.
- Sustainability Focus: Drip irrigation, natural pollination, soil conservation, and renewable energy usage in processing centers.
- R&D Investment: Dedicated breeding programs for flavor, resistance, and climate adaptability.
Export and Distribution Data
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Jingold exports to over 50 countries, with key markets in:
- Europe: Germany, France, Spain, Netherlands, UK
- Asia: China, Japan, South Korea, Taiwan, Singapore
- North America: United States, Canada
- Middle East: UAE, Saudi Arabia
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Annual kiwifruit export volumes surpass 30,000 tons
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Revenue in 2023 exceeded €90 million, with exports accounting for over 70% of total sales
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Participates in major trade events like Fruit Logistica (Berlin), Asia Fruit Logistica, and Macfrut (Rimini)
Certifications and Compliance
Jingold complies with rigorous international standards:
- GlobalG.A.P. (Good Agricultural Practices)
- IFS Food and BRC for processing and packaging
- GRASP for worker welfare and social compliance
- EU Organic Certification (for Bio Kiwi)
- ISO 9001 for Quality Management Systems
These standards reinforce Jingold's positioning as a reliable partner for premium retailers and distribution chains globally.
Innovation and Technological Integration
- Implementation of blockchain-based traceability systems
- AI-supported crop monitoring for optimized harvest scheduling
- Use of recyclable and compostable packaging
- Introduction of precision agriculture technologies to enhance productivity and reduce waste
Consumer Branding and Marketing
Jingold’s brand identity is built around taste, health, and environmental responsibility. With the slogan "Il gusto della natura" (“The taste of nature”), the company invests in:
- In-store tastings and educational campaigns
- Branded POS materials in supermarkets and green grocers
- Cross-promotion with health and wellness influencers
- Kids-friendly branding (Kiwita) to promote fruit among younger demographics
Social and Environmental Impact
- Partnerships with Italian universities and agricultural institutes for community development
- Support for sustainable farming cooperatives in Latin America
- Transition to 100% renewable energy in processing centers by 2026
- Active involvement in school nutrition education programs
Leadership
- President: Patrizio Neri, a leading figure in European agri-cooperation and fruit marketing innovation
- Management team includes experts in international trade, horticultural science, and supply chain optimization
Jingold S.p.A. is not merely a kiwifruit exporter—it is an innovation leader and global influencer in the fruit sector. With its commitment to premium taste, variety exclusivity, agronomic sustainability, and international scalability, Jingold continues to redefine the global benchmark for excellence in fresh fruit production and marketing.