Exhibiting at Thaifex - Anuga Asia 2025

Jinjiang Fuyuan Foodstuff Co., Ltd., located in Jinjiang, Fujian Province, China, is a flagship entity under the Panpan Group—one of China’s most recognized names in the snack food manufacturing sector. With a heritage of quality and innovation, the company has emerged as a key player in the global food and beverage market, particularly in the segment of baked and puffed snacks.

Company Overview

Founded as part of the Panpan Group, Jinjiang Fuyuan Foodstuff Co., Ltd. has evolved over the years into a comprehensive manufacturer with extensive capabilities in product development, production, and distribution. Operating as a Sino‑foreign joint venture, the company aligns local expertise with global standards, ensuring consistent product quality and international competitiveness.

Core Business

The company specializes in the production of a wide range of snack foods, including:

• Potato Chips (including canned variants in multiple flavors)
• Baked Goods such as soft bread, Swiss rolls, and Dorayaki
• Puffed Snacks under popular sub-brands like I Believe
• Rice and Seed Snacks, including senbei and fried rice crackers

These products are tailored for both domestic and international markets, with a strong presence in Asia and emerging visibility in North America and Europe.

Product and Service Offerings

Jinjiang Fuyuan Foodstuff offers a diverse portfolio that includes:

Potato Chips

• Canned and bagged formats
• Flavor innovations including spicy, tomato, and seaweed
• Available in 22g, 80g, and 180g variants

Puffed Snacks & Bakery

• I Believe series for health-conscious consumers
• French Style Bread, Soft Bread, and Egg Cake
• Dorayaki and Swiss Roll varieties for convenience snacking

Rice Crackers & Seed Snacks

• Traditional and fusion Senbei
• Corn Rice Crackers
• Fried Rice Crackers with seasoning profiles tailored to regional tastes

Specialization and Core USP

The company’s core strength lies in its ability to integrate R&D, production, packaging, and distribution seamlessly. A dedicated innovation team ensures that products stay aligned with current market trends and consumer preferences. Its food safety standards meet both domestic and international regulatory requirements, giving it a competitive edge in export markets.

Financials

While Panpan Group as a whole has achieved significant scale—reportedly generating annual revenues exceeding USD 500 million—Jinjiang Fuyuan Foodstuff Co., Ltd. contributes a major share, particularly in the baked goods and snacks category. The company continues to invest in automation, supply chain resilience, and international trade channels to boost its financial performance.

Shipment and Export Data

According to third-party international trade databases like Volza and ImportYeti, Jinjiang Fuyuan Foodstuff Co., Ltd. has executed:

• Over 220 international shipments between 2021–2024
• Export destinations include the United States, Japan, Malaysia, and South Korea
• Primary exported products: Potato chips, French bread, Dorayaki, and rice crackers

These shipments highlight its capability to fulfill large volume international orders while maintaining compliance with international food standards.

Target Market

The company targets:

• Retail grocery chains
• Supermarket and hypermarket formats
• B2B food service distributors
• OEM/Private label snack brands globally

Its primary demographic includes consumers aged 15–45 seeking convenient, tasty, and affordable snacking options.

Manufacturing and Capabilities

• Automated production lines capable of high-volume output
• Dedicated R&D lab for flavor and texture innovation
• Cold-chain logistics integration for product integrity
• OEM and private label production for international clients

Certifications and Compliance

Jinjiang Fuyuan Foodstuff Co., Ltd. maintains:

• HACCP Certification
• ISO 22000 Food Safety Management Certification
• Halal Certification for key product lines
• FDA registration for products exported to the U.S.

These certifications ensure safety, consistency, and quality assurance for buyers and partners worldwide.

Customer Testimonials

“Panpan’s rice crackers and soft bread have consistently outperformed local brands in our market in both taste and shelf stability. Their commitment to innovation and quality is unmatched.”
— Procurement Head, Southeast Asia Distributor

“As a retailer in North America, Panpan has proven to be a dependable partner. The packaging quality and product shelf life make them ideal for our specialty Asian aisles.”
— U.S. Importer & Distributor

Major Achievements

• Top 10 Brand in China’s bakery and puffed snack category by China Food Industry Association
• Recipient of the Golden Wheat Award for Snack Innovation in 2022
• Official snack supplier for several China Central Television (CCTV) events
• Partnered with over 50 overseas distributors by 2024

Through a blend of quality assurance, strategic brand positioning, and strong export performance, Jinjiang Fuyuan Foodstuff Co., Ltd. is poised for continued growth in both traditional and emerging markets across the globe.