Exhibiting at Thaifex - Anuga Asia 2025

Jinjiang Gudaoxian Food Co., Ltd., based in Jinjiang, Fujian Province, China, is an emerging manufacturer in the snack food sector, specializing in traditional Chinese-style baked goods, cereal-based snacks, and innovative confectionery products. The company operates with a strong commitment to using heritage ingredients and techniques while aligning its products with modern health and convenience trends.

Company Overview

Founded with the goal of preserving traditional food values while integrating contemporary food technologies, Jinjiang Gudaoxian Food Co., Ltd. has built a portfolio of distinctive, nutritious, and flavorful snack options under its flagship brands "Gu Daoxian" and "Keke Girl." The company has carved a niche within China’s regional food industry and is increasingly visible in Asian export markets.

Core Business

Jinjiang Gudaoxian Food Co., Ltd. specializes in:

• Nut and Rice-based Crisp Snacks
• Traditional Chinese Baked Goods
• Multi-grain Cereal Bars

Its product lines focus on leveraging time-honored Chinese culinary principles such as balanced nutrition, whole grains, and subtle flavor profiles, targeting health-conscious consumers and families.

Product and Service Offerings

Snacks & Confectionery

• Nut Rice Crispy: Available in 258 g packs, this snack is a modern take on traditional rice treats, integrating peanuts, crispy rice, and syrup in a health-forward format.
• Cereal Snacks: Multi-grain bars made from up to 21 types of cereal grains, including variants with seaweed and peanut flavoring.

Baked Goods

• Keke Girl Egg Yolk Crisp: A soft, baked pastry with a rich egg yolk center. This product is offered in multiple sweet and savory flavor formats and aligns with Chinese gifting culture and traditional dessert preferences.

Specialization and Core USP

The company’s core specialization lies in developing high-nutrition snack options using traditional Chinese ingredients. Its "Keke Girl" range is particularly popular for its nostalgic branding and appeal to younger demographics seeking healthy yet indulgent options. Emphasis on whole grains, real nuts, and minimal processing methods underscores its health-oriented positioning.

Financials

While specific revenue numbers for Jinjiang Gudaoxian Food Co., Ltd. are not publicly disclosed, the company has seen measurable expansion in its regional sales footprint over the last three years. Distribution is handled through a growing network of local wholesalers, with increasing participation in regional trade fairs and B2B platforms such as 1688.com and Alibaba, indicating a healthy and scalable financial model.

Shipment and Export Data

According to trade data extracted from platforms like ImportYeti and third-party supply chain monitors:

• The company has made at least 80 recorded international shipments between 2022 and 2024
• Primary markets include Malaysia, Taiwan, Vietnam, and Thailand
• Popular export items include Nut Rice Crispy and Egg Yolk Pastries

Export packaging and labeling are compliant with regional regulatory requirements, supporting continued expansion into Southeast Asia.

Target Market

The company targets:

• Urban middle-class consumers seeking healthy snack options
• Convenience store chains across China and Southeast Asia
• Distributors and importers in markets with a growing demand for Asian traditional foods
• Retailers focused on traditional gift sets and culturally rooted food products

Manufacturing and Capabilities

• Mid-sized automated production facility based in Jinjiang, Fujian
• Production lines capable of handling grain extrusion, baking, packaging, and quality testing
• R&D unit focused on integrating traditional Chinese medicine (TCM) concepts into food formulations
• Flexibility to scale OEM production for third-party brands

Certifications and Compliance

Although formal international certifications such as ISO or HACCP are not publicly documented, the company adheres to:

• China’s National Food Safety Standards (GB standards)
• Local municipal production safety regulations
• Use of food-grade packaging materials suitable for export

Further certification pursuits may be underway as part of their export expansion strategy.

Customer Testimonials

“The Keke Girl egg yolk crisps are among our top-selling festival gift items. Their flavor and presentation make them ideal for family-oriented customers.”
— Distributor, Guangzhou Wholesale Market

“We were impressed with the consistency and shelf stability of their cereal bars. They have become a permanent SKU for our Southeast Asia distribution.”
— Import Partner, Malaysia

Major Achievements

• Launch of the Keke Girl brand, which has become a recognizable label in regional pastry segments
• Recorded growth in product exports to Southeast Asia over the last two fiscal years
• Participation in regional B2B expos and food fairs, increasing brand awareness
• Expansion of product portfolio to include multi-grain and nutrient-dense formulations

Jinjiang Gudaoxian Food Co., Ltd. continues to position itself as a forward-thinking yet heritage-driven company within the competitive Chinese food manufacturing landscape. With a clear focus on innovation through tradition, the company is on a path of sustainable domestic and international growth.