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Exhibiting at Thaifex - Anuga Asia 2025

2-EE66
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Snack Foods

Products:

Candy: hard candies, soft candies, marshmallows, freeze-dried candies

Product Gallery:

Jinjiang Yilifa Food Co., Ltd., based in Jinjiang, Quanzhou, Fujian Province, China, is a manufacturer dedicated to producing innovative, high-quality, and affordable confectionery and snack products. With a growing international presence, the company operates under multiple brand identities, including Yilifa, Haoshiyuan, Haosilu, and Zhenqiao, to serve a wide range of global consumer tastes.

Company Overview

Jinjiang Yilifa Food Co., Ltd. was established to bring enjoyable, flavor-rich sweets to both domestic and international markets. Rooted in the highly industrialized food sector of Fujian, the company takes advantage of regional manufacturing expertise and supply chain access to produce reliable and competitively priced snack products.

Core Business

The company is primarily focused on:

  • Candy manufacturing for domestic distribution and export
  • Production of unique sweet snacks including freeze-dried and marshmallow-based formats
  • Brand portfolio development across traditional and modern snack categories
  • Custom food manufacturing for private label clients abroad

Product and Service Offerings

Candy Products

  • Hard Candies: Fruit and milk-flavored boiled sweets in various colors and sizes
  • Soft Candies: Chewy formats including fruit toffee and jelly-filled centers
  • Freeze-Dried Candies: Lightweight, crispy textures suited for modern snack trends
  • Marshmallows: Classic and shaped marshmallows for kids and general retail

Specialty Snacks

  • Snowflake Crisp: A blend of nougat, dried fruit, and biscuits offering a unique sweet-chewy texture
  • Jelly Pudding: Cup-packed jelly for kids, available in multiple fruit flavors

These products are sold under in-house brands and through customized packaging for overseas distributors and private label programs.

Specialization and Core USP

Jinjiang Yilifa specializes in:

  • Adaptable flavor and texture engineering to meet local preferences
  • Low-cost production models without compromising food safety
  • Flexibility in packaging formats for retail, gift boxes, and bulk
  • Trend-responsive R&D, particularly in the freeze-dried and functional candy segments

The company’s Snowflake Crisp and freeze-dried candy ranges have garnered attention for their fusion of traditional Chinese sweet-making with modern snack aesthetics.

Financials

While specific annual revenue is not disclosed, Jinjiang Yilifa has been increasingly visible on platforms such as Alibaba and Facebook, targeting B2B buyers in Southeast Asia, the Middle East, and Africa. It operates on a volume-based export model, indicating stable financial performance from high-turnover confectionery lines.

Shipment and Export Data

Available trade activity data and distributor insights suggest:

  • The company has completed at least 60 international shipments between 2021 and 2024
  • Primary export destinations include Thailand, Philippines, UAE, and South Africa
  • Frequently exported items include marshmallow assortments, Snowflake Crisp, and jelly pudding cups

Packaging is tailored to endure international transport, especially to tropical and high-humidity regions.

Target Market

Yilifa targets:

  • Regional distributors and wholesalers in developing markets
  • Supermarket and convenience retailers needing high-margin candy SKUs
  • Gift pack and festive product resellers
  • Private label buyers seeking Chinese confectionery manufacturing partners

Its product lines are crafted to appeal to families, children, and youth snackers looking for value, taste, and novelty.

Manufacturing and Capabilities

  • Located in the food manufacturing cluster of Jinjiang, Quanzhou
  • Facilities include candy boiling systems, freeze-drying lines, jelly molding equipment, and marshmallow extruders
  • Capable of both automated high-volume production and small-batch specialty orders
  • Support for custom branding, packaging design, and OEM development

The facility aligns with provincial food safety and hygiene standards, with in-house QA protocols.

Certifications and Compliance

While no specific international certifications (e.g., HACCP or ISO) have been identified publicly, Yilifa ensures:

  • Compliance with China’s national GB food safety standards
  • Ingredients and processes suitable for Halal markets, based on buyer-provided specifications
  • Capable of preparing product specifications, health certificates, and COOs for exports

The company works with buyers to provide shipment documentation aligned with import regulations.

Customer Testimonials

“Yilifa’s marshmallow and soft candy range has filled a sweet spot in our seasonal and gifting product categories. The branding options and responsiveness are strong.”
— Retail Buyer, Southeast Asia

“Our import project succeeded because Yilifa allowed us to design our own candy assortment and packaging. Their production and shipment timelines were consistent.”
— Wholesaler, South Africa

Major Achievements

  • Developed a strong multi-brand presence with Yilifa, Haoshiyuan, and Haosilu
  • Exported to over 10 countries across three continents
  • Introduced freeze-dried candy formats for emerging health and texture trends
  • Successfully built long-term partnerships with seasonal snack distributors

Jinjiang Yilifa Food Co., Ltd. continues to grow its global footprint by blending traditional confectionery with innovative product development, responsive service, and export-ready operations tailored for international food trade partners.