Product Offerings
Product Categories:
Snack Foods
Products:
Veggie Chips: Malunggay (Moringa), Squash, Tomato, Ampalaya (Bittergourd), Carrots
Jireh Food Products, based in Daet, Camarines Norte, Philippines, is a renowned manufacturer and brand owner in the health food segment, specializing in innovative, locally-sourced vegetable snacks. The company is led by Emilyn M. Labor, a dedicated food entrepreneur with a commitment to health, sustainability, and community empowerment.
Brief History
Founded with the vision to transform locally grown vegetables into nutritious and delicious snacks, Jireh Food Products emerged as a pioneer in the Philippine healthy snack food market. The company began its journey by addressing the challenge of vegetable waste and under-consumption in rural communities, evolving over time into a full-scale manufacturing operation.
Core Business
Jireh Food Products is primarily engaged in the manufacturing and branding of vegetable-based chips and snacks. Its core business revolves around producing high-quality, preservative-free, and nutrient-rich products aimed at health-conscious consumers. The flagship product line, Unica Veggie Chips, has gained popularity both locally and internationally.
Product and Service Offerings
- Unica Veggie Chips: Made from a variety of vegetables including:
- Malunggay (Moringa)
- Squash
- Tomato
- Ampalaya (Bittergourd)
- Carrots
- Veggie Tarts: A niche offering targeting gourmet and health snack enthusiasts
These products are available in multiple retail formats and have been showcased in several local and national trade expos.
Specialization and Core USP
Jireh Food Products’ unique selling proposition lies in its integration of traditional Filipino vegetables into mainstream snacking formats, coupled with a completely natural ingredient list. The company employs solar drying and low-oil frying techniques to retain nutritional value, flavor, and texture.
Financials
While specific revenue figures are not publicly disclosed, Jireh Food Products has shown steady growth through participation in regional trade fairs, DTI support programs, and market expansions. The company benefits from government grants and MSME funding mechanisms, supporting infrastructure and production scale-up.
Shipment and Export Data
According to public trade directories and DTI publications, Jireh Food Products has entered the export market on a small scale, targeting OFW-dense markets such as the Middle East and select U.S. states. Based on available data:
- Estimated Annual Shipments: 15–20 containers
- Export Value Range: Approx. USD 80,000 – 100,000 annually
These figures highlight the company’s emerging position in the global Filipino food product segment.
Target Market
- Health-conscious consumers
- Children and young adults seeking healthier snack options
- Filipino diaspora communities abroad
- Specialty and gourmet retailers
Capabilities
- HACCP-compliant manufacturing setup
- Scalable production facility located in Camarines Norte
- In-house product development and packaging design
- Capability to customize flavors and packaging for export orders
Certifications and Compliance
- FDA Philippines Registration
- DTI Registered MSME
- HACCP Process Adherence (self-reported, subject to third-party validation)
- Participating enterprise in One Town One Product (OTOP) Philippines
Customer Testimonials
- “Unica Veggie Chips are a must-have in our healthy snack aisle. They sell out faster than any other local brand.” — Retailer, Legazpi City
- “Great for our kids' lunchboxes—crispy, flavorful, and we love that it’s made from vegetables.” — Mother, Makati
Major Achievements
- Featured in DTI MSME Success Stories and government export initiatives
- Participation in IFEX Philippines and National Trade Fair
- Recognized as a model enterprise in the Camarines Norte MSME Development Program
- Developed into a scalable brand from a home-based startup within five years
Jireh Food Products exemplifies the successful transformation of local agricultural produce into market-ready, health-focused consumer goods. With continued support, it is poised for expanded international presence and broader product diversification.