Product Offerings
Product Categories:
fruits and vegetables
Products:
Fresh Fruits: Berries (Joyvio), Kiwifruit, Apples (Rockit, Envy, Dazzle), Mandarins (ClemenGold), Blueberries (Driscoll’s, Prize), Other Cooperative and Self-owned Fruit Brands
Joy Wing Mau Group is one of the most influential and vertically integrated fruit supply chain companies in Asia. Headquartered in Hong Kong with extensive operations across mainland China and international sourcing networks, the group has grown into a multi-brand fruit conglomerate that plays a central role in China's premium fresh produce distribution. The company integrates global sourcing, post-harvest processing, distribution, brand operation, and retail channel integration under one seamless platform.
Company Overview
Established in 1998, Joy Wing Mau Group has evolved from a traditional fruit trader into a modern, branded, tech-driven supply chain platform. With a presence in over 80 cities in China and multiple international procurement hubs, the company connects global fruit growers with the rapidly growing consumer base in China.
Joy Wing Mau serves over 2,000 retail chain stores and 10,000+ sales terminals, making it a major force in reshaping how fresh produce is sourced, packaged, and delivered in China’s modern retail ecosystem.
Core Product Categories
The Group specializes in high-quality fresh fruits sourced from both domestic and international partners. Key product lines include:
- Berries – Blueberries, Raspberries, Strawberries (under brands like Driscoll’s and Joyvio)
- Apples – Rockit, Envy, Dazzle, Fuji
- Mandarins – ClemenGold, Sumo Citrus
- Kiwifruit – Green and Gold varieties, including Zespri
- Grapes – Seedless, Cotton Candy, and branded varieties
- Avocados, Lemons, Mangoes, and Bananas
The company markets both imported and self-owned fruit brands, with a growing emphasis on sustainable, branded, and traceable produce.
Proprietary and Partner Brands
Joy Wing Mau owns and distributes multiple proprietary and international fruit brands:
- Joyvio – Flagship brand of premium fruits under Lenovo Holdings
- Joytree – Domestic fruit brand with farm-to-retail traceability
- Winterberg – Premium imported citrus
- Lemonboy – Branded lemons
- Joyvio Blueberries – A domestic high-quality blueberry initiative
- Partner Brands: Driscoll’s, ClemenGold, Zespri, Rockit, Envy, Dazzle
These brands allow Joy Wing Mau to cater to diverse segments of the retail and foodservice market with a focus on premiumization and brand trust.
Infrastructure and Logistics Capabilities
Joy Wing Mau has invested heavily in modernizing its logistics network:
- 4 Major Cold Chain Distribution Centers: Located in Shenzhen, Shanghai, Beijing, and Chengdu
- Daily distribution capacity exceeding 6,000 tons
- Total warehousing area surpassing 100,000 square meters
- Fleet of over 200 refrigerated vehicles
- Full temperature-controlled traceability from farm to shelf
These assets support rapid last-mile delivery and consistent cold chain integrity—critical for premium fruit distribution.
Financial and Market Position
According to data from PitchBook and Frost & Sullivan, Joy Wing Mau Group is among the top three fruit distribution companies in China by revenue.
- Estimated annual revenue: USD 1.2 billion+ (2023)
- Handles over 500,000 tons of fruit annually
- Operates in over 80 cities with major clients including Walmart, Hema, Carrefour, RT-Mart, JD.com, and Alibaba’s Freshippo
- Partner to 30+ international fruit producers across 15 countries
The company has also received strategic investments from Lenovo Holdings through its agri-food arm, Joyvio Group, strengthening its upstream capabilities and brand development.
Digital Integration and Retail Innovation
Joy Wing Mau has embraced digitization to improve supply chain transparency and retail integration:
- QR-code based traceability system for consumers to track origin and logistics
- B2B platforms for wholesalers and retailers to manage orders and track inventory
- Collaborations with e-commerce giants like JD.com and Alibaba for online-to-offline (O2O) fruit distribution
Certifications and Compliance
Joy Wing Mau’s quality standards are aligned with global export and import requirements:
- Global G.A.P.
- HACCP
- ISO 22000 Food Safety Management
- China Green Food Certification
- BRC Certification for imported brands
The company enforces rigorous internal audits and food safety protocols across its sourcing, processing, and logistics operations.
International Partnerships and Sourcing Regions
- New Zealand: Zespri Kiwifruit, Envy Apples
- Chile and Peru: Blueberries, Grapes, Avocados
- South Africa: ClemenGold, Citrus
- Spain: Citrus and stone fruits
- USA and Mexico: Berries (Driscoll’s), Apples, Avocados
Joy Wing Mau also has direct investment in farming operations in China, particularly in Yunnan and Shandong, to ensure year-round domestic supply of blueberries, apples, and citrus.
Customer Feedback and Industry Recognition
“JWM is not only a distributor—they are brand builders. Their reach in China’s retail network is unmatched.”
— Global Berry Brand Manager
“As a partner of ClemenGold, we value JWM’s commitment to quality and brand development in the Asian market.”
— Export Manager, South African Citrus Exporters
Awards and Industry Milestones
- Named “Top 100 Most Influential Agri-Food Companies in China” by China Food Logistics Association
- Official partner of Asia Fruit Logistica, hosting international appreciation banquets
- Recognized as “Best Retail Partner” by Walmart China in 2022
- Winner of the Supply Chain Innovation Award at Fresh Produce China Forum
Joy Wing Mau Group continues to lead the evolution of the fruit supply chain in Asia by blending global sourcing, brand innovation, cold chain mastery, and digital integration. With its ambitious growth strategy, strategic alliances, and consumer-centric approach, Joy Wing Mau is redefining how fruits are grown, distributed, and consumed across China and beyond.