Kaset Visai Rice Intertrade Co., Ltd. is a distinguished Thai rice milling and export company based in Roi Et province, situated in Thailand's rice heartland. With deep agricultural roots and decades of experience, the company specializes in sourcing, milling, and exporting premium-quality Thai rice to international markets.
History and Core Business
Founded in the early 2000s, Kaset Visai Rice Intertrade Co., Ltd. was established with a mission to bridge Thailand’s superior rice cultivation with the global demand for authentic Thai rice. Originating in the fertile plains of Kaset Wisai in Roi Et province — a region famous for its Hom Mali (Jasmine) rice — the company has grown from a regional miller to a global rice exporter.
Today, the company serves as a major supplier of premium Thai rice to wholesalers, retailers, and food service distributors around the world.
Product and Service Offerings
Kaset Visai offers a wide variety of rice products, tailored to the specifications of diverse global markets. Its product lineup includes:
- Thai Hom Mali Rice (Jasmine Rice)
- 100% Grade
- 5%, 10%, 15% Broken
- Thai Broken White Rice
- A1 Extra Super
- Other Specialty Varietals
- Khao 005, 006, 007, 009, 010 (regional high-yield rice codes)
Packaging options range from retail 1 kg packs to 10 kg and bulk 25 kg and 50 kg sacks, catering to various B2B and B2C segments.
Specialisation and Core USP
The company's core strength lies in its direct sourcing from Thai farmers in the northeast, which allows tight quality control, full traceability, and price competitiveness. Kaset Visai’s integrated supply chain — from paddy sourcing, husking, polishing, to custom packaging — ensures consistent product quality that meets stringent international standards.
Its flagship product, 100% Thai Hom Mali Jasmine Rice, is renowned for its fragrance, soft texture, and non-sticky quality, making it highly desirable in markets such as the Middle East, Europe, and North America.
Financial Performance
Kaset Visai Rice Intertrade operates in a high-volume, margin-sensitive industry. While specific financials are not publicly disclosed, import records and industry benchmarks indicate the company maintains healthy trade volumes.
- Estimated Annual Export Value: USD 4–6 million
- Domestic Distribution: Present in major Thai retail chains and through provincial wholesale distributors
Shipment Records
According to data from platforms like TradeAtlas and Volza:
- Average Annual Shipments: Over 200 containers
- Key Export Markets: Saudi Arabia, UAE, Qatar, USA, Norway, Australia
- Top Products Exported: Thai Hom Mali 100%, A1 Extra Super Broken Rice
- Packaging Compliance: Multilingual labeling (Arabic, English, Thai), nutritional data panels, FDA certifications where required
These shipment figures place Kaset Visai among the trusted medium-scale exporters in Thailand’s competitive rice export sector.
Target Market
The company's diverse packaging formats and quality ranges make it suitable for:
- Ethnic food importers and grocery chains abroad
- Food service distributors and caterers
- Hypermarkets and private-label retail brands
- Government food procurement contracts (especially in the Middle East)
Capabilities
- Milling Capacity: Over 20,000 metric tons annually
- Modern grading and color-sorting equipment
- Custom labelling and private label services for international clients
- Moisture control and food safety adherence across all packing operations
Certifications and Compliance
Kaset Visai Rice Intertrade is compliant with Thailand's food export regulations and is certified by:
- Thai FDA (Food and Drug Administration)
- Department of Foreign Trade - Ministry of Commerce (Thailand)
- Halal Certification
- Adheres to GMP and HACCP practices in rice milling and packing processes
These credentials allow seamless exports to Muslim-majority countries and markets with stringent import laws.
Customer Testimonials
"Kaset Visai’s jasmine rice is one of the best-selling items in our ethnic foods aisle. Quality is always consistent and customer satisfaction is high."
— Sandeep Mehra, Grocery Chain Buyer, Toronto
"They’ve been a reliable supplier for three years. Timely deliveries, clean documentation, and no quality complaints."
— Fahad Al-Naimi, Importer, Riyadh
Major Achievements
- Consistent participation in international trade fairs such as Thaifex – Anuga Asia
- Expanded brand presence in Scandinavia through partnerships with Nordic distributors
- Developed multiple private label partnerships for retailers in Australia and Qatar
- Enhanced quality sorting and polishing machinery installation in 2022 to meet EU standards
Kaset Visai Rice Intertrade Co., Ltd. represents the synergy of Thai agricultural heritage and global trade competence, offering the world a taste of authentic Thai rice cultivated and packaged with uncompromised standards.