Exhibiting at Thaifex - Anuga Asia 2025

Kona Enterprises Co., Ltd., headquartered in Bangkok, Thailand, is a dynamic manufacturer and distributor specializing in premium coconut-based beverages, health supplements, and pet nutrition products. With a strong commitment to quality, innovation, and sustainability, the company has established its flagship brand “Pink Baby Coconut” as a globally recognized name in the functional beverage segment, while also expanding its footprint in the wellness and pet care industries through its MeridLife product line.

Company History and Foundation

Founded in 2016, Kona Enterprises Co., Ltd. was established with the mission to harness the natural health benefits of Thailand’s tropical produce—especially coconuts—to create delicious and health-forward beverages and supplements. The company's journey began with Pink Baby Coconut Water, leveraging the pristine coconut harvests from the southern Thai provinces, and rapidly scaled to international recognition due to its unmatched taste, packaging aesthetics, and health appeal.

Core Business Segments and Product Portfolio

Kona Enterprises operates across three major product verticals:

• Beverages – under the Pink Baby Coconut brand

  • 100% Pure Coconut Water
  • Coconut Juice with Pulp
  • Coconut Milk
  • Available in multiple sizes and packaging (PET, aluminum cans, Tetra Pak)

• Health Supplements – under the MeridLife brand

  • Probiotic Capsules (10 billion CFU per capsule)
  • Collagen Jelly Strips with Vitamin C and Zinc
  • Digestive enzyme supplements

• Pet Supplements – under MeridLife Pets

  • Dog & Cat Glucosamine + Chondroitin
  • Multivitamin complexes for pets
  • Skin & Coat Health formulas

The company tailors its products to the growing global demand for clean-label, natural, and functional ingredients—backed by science and manufactured in compliance with international quality standards.

Unique Selling Proposition (USP)

Kona Enterprises’ USP lies in its integration of traditional Thai agricultural wisdom with cutting-edge nutritional science. All coconut water products are sourced from non-GMO, organically farmed coconuts, bottled within hours of harvest using aseptic cold-fill technology to retain maximum nutrients.

Their MeridLife supplement line is formulated in collaboration with certified Thai laboratories and international healthcare experts, ensuring efficacy, safety, and adherence to FDA guidelines for both human and animal health products.

Financial and Operational Performance

While Kona Enterprises is a privately held company and does not publicly disclose financials, market reports and export databases estimate:

• Annual revenue in the range of USD 2.5–3.2 million as of 2024
• Beverage line accounting for nearly 60% of total revenue
• Supplements and pet products contributing 40% and witnessing faster YoY growth (~25% CAGR)

Kona has reinvested significantly into R&D and packaging innovation to capture niche health markets across Asia, Europe, and North America.

Shipment and Export Records

According to data retrieved from ImportYeti and Volza:

• Kona Enterprises has completed over 200 international shipments between 2021 and 2024
• Exported primarily to Japan, South Korea, USA, UAE, and China
• Flagship product: Pink Baby Coconut Water, accounting for 70% of export volume
• Average shipment size: 1–2 container loads per order, with a rising trend in multi-SKU orders

Target Market

Kona Enterprises targets:

• Health-conscious millennials and Gen Z in urban markets
• Organic and natural food retailers
• Online health and wellness platforms
• Pet product distributors in APAC and MENA regions
• Private label partners and OEM clients seeking high-quality functional beverages and supplements

The company also participates in major trade shows such as THAIFEX Anuga, FoodEx Japan, and Dubai Gulfood, promoting its brands and expanding distribution networks.

Manufacturing and Capabilities

• Food-grade certified manufacturing facility near Ratchaburi
• Cold-fill and aseptic bottling lines with capacity exceeding 100,000 bottles/day
• Supplement production operated in GMP and ISO 22000 certified cleanrooms
• Dedicated R&D lab for new product formulations and stability testing
• White-label/OEM services for global partners

Certifications and Quality Compliance

• FDA Thailand Registered Facility for food and dietary supplements
• GMP Certification (Good Manufacturing Practice)
• ISO 22000:2018 – Food Safety Management System
• HACCP Certified – Hazard Analysis and Critical Control Points
• Organic Certification (for selected raw materials)

Testimonials

“Kona’s Pink Baby Coconut is our top-selling coconut beverage. The taste, branding, and consistent supply chain reliability make them a long-term partner.”
— Head of Purchasing, Organic Supermarket Chain, Japan

“The MeridLife probiotic range is very well received among our customers in South Korea. The collagen strips are particularly popular among female buyers aged 25–40.”
— E-Commerce Health Platform, Seoul

Notable Achievements

• Selected as one of Top 10 Thai Functional Beverage Exporters (Thai Biz Report, 2023)
• Successfully launched on Tmall Global and Rakuten Japan
• Awarded Best Natural Beverage Brand – ASEAN Food Awards 2022
• MeridLife featured in Top Health Innovation Startups by HealthAsia

Kona Enterprises Co., Ltd. continues to strengthen its global reach with high-quality, health-focused product lines that celebrate Thailand’s agricultural excellence and commitment to holistic wellness.