Kurve is a UK-based leader in self-service technology and digital ordering solutions designed specifically for the hospitality and foodservice sectors. Headquartered in Newport, Kurve empowers restaurants, quick-service chains, and contract caterers to improve efficiency, customer experience, and profitability through innovative hardware and software integrations. With a focus on adaptability and automation, Kurve delivers future-proof ordering ecosystems that support hospitality businesses of all sizes.
Company Background
Founded by Steven Rolfe, Kurve was established to address the evolving demands of modern foodservice environments. As consumers increasingly shift toward digital-first interactions, Kurve has positioned itself as a comprehensive solution provider for self-service and PoS technologies tailored to the hospitality sector. The company's growth has been driven by partnerships with well-known brands, a robust technology stack, and a commitment to driving ROI for hospitality operators.
Kurve’s mission is to revolutionize how customers engage with foodservice brands through seamless, intelligent ordering systems that reduce queues, minimize staff strain, and enhance order accuracy.
Core Business
Kurve specializes in self-service and hospitality software that enhances customer ordering and operational workflows. Its end-to-end suite of products includes:
- Self-Serve Kiosks
- Mobile Ordering Solutions
- Handheld and Fixed Point of Sale (PoS)
- Kitchen Display Systems (KDS)
- Food Labelling and Compliance Tools
The company operates a SaaS-based model supported by hardware distribution, installation services, and ongoing technical support.
Product and Service Offerings
Self-Serve Kiosks
- Freestanding and wall-mounted kiosks
- Fully branded UI/UX tailored to client needs
- Supports upselling, customization, and payment integrations
Point of Sale (PoS) Systems
- Modular PoS solutions with table and counter service configurations
- Cloud-based reporting and real-time sales visibility
Handheld PoS Devices
- Android-based mobile devices for queue-busting and on-the-go ordering
- Synced with central PoS for seamless operations
Mobile Order & Pay
- QR code-enabled systems for customer-led ordering and payments
- Integration with loyalty platforms and app ecosystems
Kitchen Display Systems (KDS)
- Paperless, real-time kitchen order tracking
- Order prep timing, screen prioritization, and allergen flagging
Food Labelling & Compliance
- Automated ingredient and allergen tracking
- Compliant with UK Food Information Regulations and Natasha’s Law
Unique Selling Proposition
Kurve’s platform is one of the only hospitality-first, fully integrated ordering ecosystems in the UK market. Its modular approach allows clients to deploy self-service kiosks, handheld PoS, and mobile ordering in unison, all feeding into a single cloud-based control panel.
Kurve’s focus on data-driven upselling, order personalization, and compliance readiness sets it apart from generic tech providers. Clients benefit from enhanced operational efficiency, improved customer satisfaction, and measurable revenue growth.
Financial Insights and Market Reach
Although privately held, Kurve’s rapid market penetration reflects strong financial performance:
- Estimated £4.2 million in annual recurring revenue (ARR) as of 2023
- Revenue growth of over 40% year-on-year from 2021 to 2023
- Over 1,000 devices deployed across the UK foodservice market
- Average customer ROI within 6 months of implementation
Kurve’s solutions are used by leading hospitality brands, including:
- The Restaurant Group (TRG)
- CH&Co Catering
- University canteens and contract caterers across the UK
Export and Expansion
While primarily UK-based, Kurve is expanding into other European markets, especially Ireland and the Benelux region. Their cloud-based platform and multilingual interface support easy adaptation for international clients.
Target Market
- Quick-service restaurants (QSR)
- Casual dining chains
- Food courts and shopping centers
- Universities and corporate campuses
- Catering and contract foodservice providers
Kurve’s flexibility appeals to both independents and enterprise operators looking for scalable technology.
Infrastructure and Capabilities
- In-house development team for custom features and continuous updates
- Hardware partnerships with Elo, HP, and other leading manufacturers
- Integration with leading hospitality platforms like Fourth, Zonal, and Oracle Hospitality
- Live remote support and technical services
- Fully GDPR and PCI DSS compliant infrastructure
Certifications and Compliance
- PCI-DSS Certified payment systems
- Compliant with UK Natasha’s Law for allergen labelling
- Fully GDPR-compliant data processing
- Solutions designed to support ISO 22000-aligned environments for food safety
Customer Testimonials
“Kurve’s self-serve kiosks reduced queue times by 60% and boosted average order value by 25%.”
– Head of Digital Innovation, UK QSR Brand
“The integration of handheld PoS with our kitchen display system gave our staff real-time visibility, increasing table turnover significantly.”
– Operations Director, National Catering Chain
“Kurve helped us stay compliant with food labelling laws and completely digitized our allergen tracking.”
– University Hospitality Manager
Key Achievements
- Deployed solutions in over 300 hospitality sites across the UK by 2023
- Launched Kurve Analytics Suite for live sales and operations reporting
- Featured at Casual Dining Show 2023 and Restaurant & Takeaway Innovation Expo
- Recognized by TechRound as one of the Top 50 Hospitality Tech Startups in Europe
- Partnered with local authorities to pilot accessible kiosk designs for inclusive ordering
Kurve continues to redefine the future of hospitality ordering through intuitive technology, operational excellence, and a relentless focus on enhancing guest experience in the digital era.