La Marzocco - Commercial Espresso Machines, Home Espresso Machines | Melbourne International COFFEE EXPO (MICE) 2025
Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025
Melbourne Convention & Exhibition Centre
20 Mar - 22 Mar, 2025
Product Offerings
Product Categories:
Espresso Machines, Coffee Grinders
Products:
Commercial Espresso Machines: Linea Classic S, GB5 S, KB90, Leva S, Leva X, Linea PB, Linea PB X, Strada S, Strada X
Home Espresso Machines: Linea Mini, Linea Micra, GS3
Coffee Grinders: Swan, Swift, Vulcano
Modular Coffee Systems: Modbar
Milk Steaming Systems: Wally Milk
Product Gallery:
Product Categories
Espresso Machines
Coffee Grinders
Available Products
Linea Classic S
GB5 S
KB90
Leva S
Leva X
Linea PB
Linea PB X
Strada S
Strada X
Linea Mini
Linea Micra
GS3
Swan
Swift
Vulcano
Modbar
Wally Milk
La Marzocco Australia, the regional subsidiary of the globally renowned espresso machine manufacturer La Marzocco, represents a cornerstone in Australia’s specialty coffee infrastructure. With offices and showrooms in Melbourne and Sydney, the company supports one of the world’s most discerning coffee markets by offering industry-leading espresso equipment, technical support, and barista education.
Company Background
Founded in Florence, Italy in 1927, La Marzocco has built a legacy of innovation, craftsmanship, and reliability in the coffee industry. Its Australian branch, La Marzocco Australia, plays a strategic role in extending the brand’s philosophy and technical excellence to a region known for its coffee culture and high standards.
Core Business
La Marzocco Australia is focused on:
Import and distribution of commercial and home espresso machines
Technical service, parts, and support
Equipment training and events
Wholesale partnerships with cafés, roasteries, and coffee institutions
The company also operates La Marzocco Local, a showroom and education space designed to engage and support the local coffee community through workshops, barista competitions, and product testing.
Product Portfolio
Commercial Espresso Machines:
Linea Classic S – Updated icon with dual PID and shot timer
GB5 S – Known for temperature stability and classic aesthetics
KB90 – Industry-first straight-in portafilter for ergonomics and speed
Strada Series – Pressure profiling and volumetric control for advanced cafes
Leva Series – Manual lever technology with pressure profiling capabilities
Home Espresso Machines:
Linea Mini – Popular prosumer machine inspired by the Linea Classic
Linea Micra – Compact, high-performance espresso at home
GS3 – Small-batch commercial performance for home or low-volume cafés
Grinders:
Swan – Premium on-demand grinder with integrated scales
Swift – Grinds, doses, and tamps automatically
Vulcano – Traditional look with modern internals
Modular and Automation Systems:
Modbar – Under-counter espresso and pour-over systems
Wally Milk – Automated milk steaming with consistent texture and temperature
Unique Selling Propositions
Handcrafted in Florence: All machines are built at the original factory in Italy
Innovative Design: First to introduce saturated group heads, dual boilers, and PID controllers in espresso machines
Modular Integration: Machines designed for customization and scalability
Sustainability Focus: Machines built for durability and long-term serviceability
Market Position
Australia is home to one of the largest per capita coffee consumption markets globally, and La Marzocco holds a dominant position in the specialty café and high-end home user segments. In capital cities like Melbourne, Sydney, and Brisbane, La Marzocco machines are a staple in high-volume specialty cafés, micro-roasteries, and training centers.
The Linea Mini and GS3 have set industry benchmarks in the prosumer space, with the KB90 becoming a favorite among café chains for its ergonomic and time-saving features.
Operational Reach and Sales Performance
While specific Australian financials are not disclosed, La Marzocco reported a global revenue exceeding €100 million in recent years, with Australia among its top-performing export markets. The rise in home espresso consumption post-COVID has significantly boosted domestic sales of the Linea Mini and Micra models.
Capabilities and Services
In-house service centers in Melbourne and Sydney
Extensive spare parts availability and same-day dispatch
National network of certified technicians
Coffee training programs and events
Bespoke customization for café installations
Certifications and Standards
La Marzocco equipment adheres to:
ISO 9001 Quality Certification
CE and UL Certifications
Australian Electrical and Plumbing Compliance
NSF (National Sanitation Foundation) Standards
Recognition and Testimonials
Widely regarded as the Ferrari of espresso machines, La Marzocco is the preferred choice of countless award-winning cafés and roasters. Testimonials across Australian barista forums and hospitality groups highlight:
“Unmatched temperature stability”
“Consistent shot quality even in peak café hours”
“Iconic design paired with unmatched technical support”
Events and Industry Presence
La Marzocco Australia is actively involved in:
MICE (Melbourne International Coffee Expo)
World Barista Championship Equipment Sponsorship
La Marzocco Local – A national event series promoting barista culture
The company’s community-focused initiatives include partnerships with local roasteries, barista competitions, and machine showcases, reinforcing its leadership role in Australia’s specialty coffee scene.
Future Outlook
As automation, connectivity, and sustainability continue to shape the coffee equipment sector, La Marzocco Australia is poised to expand its portfolio with smarter, more sustainable machines while maintaining the craftsmanship that defines its legacy. The brand remains at the forefront of Australia’s evolving café culture—blending tradition with innovation in every pour.
