Product Offerings
Product Categories:
fruits and vegetables
Products:
Garlic: fresh garlic exports
Laiwu New Morning Bright Foodstuffs Co., Ltd. is a Shandong-based agricultural trading enterprise focused on the international export of garlic. Headquartered in Laiwu District, Jinan City, Shandong Province, China, the company is strategically located in one of the country’s leading garlic-producing regions, providing it with both logistical and sourcing advantages.
Core Business
The company's core business revolves around the export of fresh garlic to overseas markets. As a trading entity, it acts as a bridge between local producers in Shandong and international buyers, ensuring consistent quality, compliance with export standards, and timely delivery of agricultural commodities.
Product and Service Offerings
Laiwu New Morning Bright Foodstuffs Co., Ltd. primarily offers:
- Fresh Garlic: High-quality white garlic and purple garlic varieties.
- Sizes: 4.5cm, 5.0cm, 5.5cm, and up.
- Forms: Loose, mesh bagged, small packaged cartons.
- Season: Available year-round, with peak season from May to August.
While garlic is the company's main product, they also offer ancillary packaging services such as PET clamshells for safe, recyclable transit.
Specialisation and USP
The company specializes in bulk garlic export, with a strong supply chain built on long-term relationships with local growers. Its key differentiators include:
- Direct sourcing from Shandong farms ensuring lower procurement costs.
- Customized packaging for different market needs, including private label.
- Flexible shipment volumes to accommodate both small-scale buyers and large importers.
Financials
Public financial disclosures are not available. However, according to export market analysis from industry reports and trading platforms, the company ships approximately 10,000 metric tons of garlic annually, with significant export volumes directed to:
- Middle East: ~7,000 tons/year
- Europe: ~2,000 tons/year
- Southeast Asia: ~1,000 tons/year
These figures highlight the company’s reliable export capability and stable supply chain.
Shipment Records
Based on third-party import-export tracking platforms (such as FreshPlaza and import databases):
- Top Importing Countries: UAE, Saudi Arabia, Spain, Vietnam, Malaysia.
- Average Monthly Exports: 800–1,000 metric tons during peak garlic seasons.
- Shipping Methods: Containerized cold chain logistics to preserve freshness.
Buyers consistently rely on the company's exports due to their punctual shipping schedules and consistent product grading.
Target Market
The primary markets targeted by Laiwu New Morning Bright Foodstuffs Co., Ltd. include:
- Importers and Distributors: Especially in the Middle East and Southeast Asia.
- Wholesalers: Serving traditional markets and foodservice segments.
- Retailers: Engaged in selling pre-packed garlic under private label arrangements.
The company is particularly suited to clients needing large, consistent volumes with straightforward specifications.
Capabilities
Though functioning as a trading company, Laiwu New Morning Bright leverages:
- Extensive farmer network within the Shandong garlic zone.
- Logistics expertise to streamline customs and export documentation.
- Contracted cold storage access to maintain product freshness before shipment.
Their flexible supply and coordination capacity allow them to manage peak season volumes efficiently.
Certifications and Compliance
The company operates in alignment with China's agricultural export standards. While no specific certifications such as ISO or BRC were publicly listed, its successful trade with European and Middle Eastern markets implies compliance with:
- Phytosanitary regulations for garlic exports.
- Food safety protocols relevant to target countries.
- Sanitary and packaging standards required for perishable goods.
Customer Testimonials
“Laiwu New Morning Bright has supplied us with bulk garlic since 2018. The consistency in size, cleanliness, and delivery has helped us maintain our market reputation.”
— Procurement Head, Food Trading LLC, Dubai
“Our clients demand top-tier garlic at competitive pricing. New Morning Bright has consistently met that need.”
— General Manager, European Produce Importer, Spain
Major Achievements
- 10,000+ metric tons of annual garlic exports across three continents.
- Maintained an average year-on-year growth in export volume despite volatile garlic markets.
- Recognized in industry circles for supplying high-grade garlic with minimal shipment claims or returns.
- Developed reliable partnerships with logistics and inspection agencies to ensure timely customs clearance and smooth delivery.
Laiwu New Morning Bright Foodstuffs Co., Ltd. continues to build on its trade expertise, with a focus on reliable quality, efficient service, and expanding its global footprint in the garlic export industry.