Leadster – Soluções Digitais is a Brazilian technology company revolutionizing the way businesses generate and qualify leads through conversational marketing. Headquartered in Curitiba, Paraná, Leadster provides an intelligent chatbot platform that combines automation, behavioral targeting, and analytics to boost conversion rates across digital channels. With a focus on SaaS scalability and data-driven growth, Leadster serves over 2,000 clients in Brazil and Latin America. ### Company Overview Founded in 2018, Leadster is one of Brazil’s fastest-growing B2B martech startups. The platform was designed to address inefficiencies in traditional lead capture forms by introducing dynamic conversation flows that engage, qualify, and convert visitors in real time. Its flagship product, the Leadster Chatbot, offers customizable playbooks for different industries and customer journeys. By enabling smarter, more relevant interactions, Leadster significantly increases the number of marketing-qualified leads (MQLs) generated from existing website traffic. ### Core Business Leadster operates as a Software as a Service (SaaS) company with solutions in: - Conversational Marketing - Lead Qualification Automation - Sales Funnel Acceleration - Analytics and Campaign Optimization - Scheduling and CRM Integration The platform supports B2B, B2C, and service-based businesses across education, healthcare, financial services, SaaS, real estate, and e-commerce sectors. ### Key Products & Features #### 1. Chatbot de Marketing Conversacional - Real-time user engagement on websites and landing pages - Conditional logic, personalization, and behavioral triggers #### 2. Lead Qualification Engine - Dynamic forms and scoring systems - Pre-qualification via chat before passing to sales teams #### 3. Smart Lead Distribution - Automatic routing to appropriate sales reps based on region, service, or profile - Integrations with CRM platforms (RD Station, HubSpot, Pipedrive, etc.) #### 4. Automated Meeting Scheduling - Calendar integration to reduce manual back-and-forth - Syncs with Google Calendar and Microsoft Outlook #### 5. Analytics & Performance Dashboard - Funnel visualization and conversion tracking - A/B testing for chatbot flows - Traffic source attribution and ROI calculation ### Market Reach - Headquarters: Curitiba, Paraná – Brazil - Primary Market: Brazil and Portuguese-speaking Latin America - Clients Served: Over 2,000 companies (2024) - Industries: Real estate, education, fintech, healthcare, insurance, B2B SaaS, digital agencies ### Performance & Growth Metrics - Monthly Active Users (MAU): Over 100,000 chatbot sessions/month - Lead Conversion Rate Increase: Clients report 2x to 4x more qualified leads compared to static forms - Average ROI: 7x to 10x return on marketing investments via Leadster (internal case studies) - Website Traffic Served: 10+ million visitors reached via chatbot monthly ### Integrations & Ecosystem - CRM and marketing platforms: RD Station, HubSpot, Pipedrive, ActiveCampaign - Zapier and Webhooks for custom workflows - Native API for developers - WhatsApp Business and Meta integration (in beta) ### Customer Success & Support - Dedicated onboarding managers - Multichannel support (chat, email, WhatsApp) - Performance audits and chatbot optimization sessions - Knowledge base and video tutorials ### Notable Case Studies > “Leadster helped us grow MQLs by 87% in just two months. It’s the core of our inbound strategy now.” > – CMO, EdTech Startup (São Paulo) > “The smart lead routing cut our SDR response time by 40%. We closed more deals, faster.” > – Director of Sales, Real Estate Group (Curitiba) ### Strategic Positioning - First mover in Brazil with full-stack conversational marketing automation for SMBs - Strong presence in the education and real estate sectors - Partner of RD Summit, Hotmart, and Agência Mestre - Participation in 2023 Web Summit Rio and CASE Startups LATAM ### Recognition & Milestones - Top 10 Martech Startups to Watch – Exame 2023 - RD Partner Seal for Integration Excellence - Finalist in 100 Startups to Invest – Liga Ventures, 2022 - Recorded 250% YoY revenue growth (2021–2023) - Named “Best Conversational Experience Platform” at B2B Digital Awards 2023 (Brazil) ### Future Outlook Leadster aims to: - Expand into Spanish-speaking Latin America (Mexico, Colombia, Chile) - Launch AI-enhanced chat features powered by LLMs - Scale white-label solutions for digital agencies - Deepen integrations with sales enablement platforms - Pursue ISO/IEC 27001 certification for information security With an agile development culture, customer-centric philosophy, and measurable impact on conversion rates, Leadster continues to lead Brazil’s conversational marketing evolution—turning site visits into sales conversations, one chat at a time.
