Lucas Bols USA, Inc., headquartered in White Plains, New York, is the U.S. arm of Lucas Bols N.V., one of the world’s oldest distilled spirits companies. With origins dating back to 1575 in Amsterdam, Lucas Bols has become synonymous with cocktail craftsmanship and premium liqueurs. The company’s mission is rooted in inspiring bartenders and cocktail lovers globally through a wide portfolio of iconic brands.
Core Business and Offerings
Lucas Bols USA manages the distribution, marketing, and development of its diverse spirits portfolio within the United States. The offerings span a broad range of categories:
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Liqueurs (Bols):
- Core varieties include: Blue Curaçao, Triple Sec, Peach, Melon, Crème de Cassis, Amaretto, Banana, Strawberry, Raspberry, Watermelon, Elderflower, Sour Apple, Chocolate, Coffee, Butterscotch, Peppermint Green, and Peppermint White.
- Widely used in professional bartending and mixology schools.
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Genever (Bols Genever):
- Bols Genever Original and Bols Genever Barrel Aged—a bridge between gin and whiskey, deeply rooted in Dutch heritage and cocktail culture.
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Vodka:
- Bols Vodka—a clean, triple-distilled vodka crafted for mixability.
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Gin (Damrak):
- Damrak Gin—an Amsterdam-based citrus-forward gin, known for smoothness and aromatic clarity.
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Tequila (Partida):
- Partida Tequila—award-winning, estate-grown 100% blue agave tequila from Jalisco, Mexico.
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Specialty Liqueurs:
- Passoã—a vibrant passion fruit liqueur ideal for tropical and sparkling cocktails.
- Galliano—available in L’Autentico (herbal), Vanilla, and Ristretto (espresso) styles.
- Nuvo—a sparkling liqueur with a blend of French vodka and sparkling wine.
Specialization and Unique Selling Proposition
Lucas Bols is uniquely positioned as a heritage-driven innovator, combining centuries of distilling expertise with modern cocktail innovation. Its Bols Academy and cocktail education initiatives have elevated the company’s profile among professional mixologists globally.
The brand's extensive flavor portfolio and versatility allow it to serve as a cornerstone for cocktail development, making it a go-to choice for bars, hotels, and training institutions.
Financial and Operational Capabilities
Lucas Bols N.V. is publicly traded on the Euronext Amsterdam Stock Exchange. According to the company’s 2022–2023 Annual Report:
- Revenue: €101.6 million globally (FY 2022–2023)
- USA Contribution: The U.S. represents a key growth market, with sales boosted by on-premise recovery post-pandemic.
- Marketing Investment: Significant resources allocated to digital and bartender outreach programs across key metropolitan markets.
Lucas Bols operates through distribution partners and a strong direct sales team in the U.S., ensuring widespread availability in retail and hospitality sectors.
Shipment and Sales Insights
Lucas Bols USA has established an efficient distribution footprint, servicing all 50 states via partnerships with major distributors like Southern Glazer’s Wine & Spirits and Breakthru Beverage.
- Top U.S. Markets: New York, California, Florida, Illinois, and Texas
- Bols Liqueurs: Among the top imported liqueur brands in terms of on-premise sales in the U.S. (Nielsen, 2023)
Target Market
- Professional Mixologists and Bartenders
- High-End Hotels and Cocktail Bars
- Spirits Enthusiasts and Collectors
- Retailers and E-Commerce Liquor Platforms
- Mixology and Culinary Schools
Lucas Bols brands are designed to cater to both aspirational home bartenders and expert mixologists, combining heritage appeal with mixability and flavor versatility.
Capabilities
- In-house distillation and bottling in Amsterdam
- Proprietary flavor development
- Global recipe innovation center (Bols Cocktail Academy)
- Advanced packaging design and sustainability practices
- Dedicated B2B and B2C distribution infrastructure in the U.S.
Certifications and Compliance
- FDA-compliant labeling and import standards
- TTB (Alcohol and Tobacco Tax and Trade Bureau) certification for U.S. sales
- ISO-certified production facilities in the Netherlands
Customer Testimonials
Bartenders and industry professionals consistently recognize Bols products for quality and innovation:
"Bols Elderflower is the most consistent liqueur on the back bar—floral, clean, and never overpowering."
— Beverage Director, NYC Cocktail Bar
"Partida Tequila remains a staple in our premium margarita program. Smooth and authentic."
— Food & Beverage Manager, Miami Resort
Major Achievements
- Ranked among the top 5 liqueur producers globally by IWSR
- Bols Blue Curaçao featured in over 20% of menu cocktails across leading U.S. tiki bars (2022)
- Damrak Gin awarded Double Gold at the San Francisco World Spirits Competition
- Recognized for mixology education leadership via Bols Bartending Academy (Amsterdam & Online)
Lucas Bols USA continues to bring a unique blend of tradition and innovation to the American spirits market. With iconic products, educational initiatives, and a commitment to craftsmanship, the company remains a pillar in the world of cocktail culture.
