Luzhou County Zhongli Agricultural Products Trading Co., Ltd. is a regionally active agricultural trading enterprise based in Luzhou County, China. The company primarily facilitates the procurement, sales, and logistics of agricultural produce, acting as a critical intermediary between rural producers and commercial distributors. With a localized market orientation, Zhongli supports agricultural trade by improving supply chain efficiency, stabilizing pricing, and enhancing the commercial reach of small and medium-sized farms.
Core Business and Operations
Operating as a private limited entity, Zhongli Agricultural Products Trading Co., Ltd. engages in the acquisition, packaging, and wholesale distribution of fresh produce. The company collaborates with local growers to ensure consistent product quality and seasonal market availability, while maintaining logistical partnerships that allow it to respond swiftly to domestic demand fluctuations.
Primary Business Activities:
- Sourcing and aggregation of regional farm products
- Trade of seasonal fruits, vegetables, and grains
- B2B supply to wholesale markets and institutional buyers
- Basic post-harvest handling and short-term storage
Product Offerings
Although detailed product listings are not publicly disclosed, companies of this type in Luzhou County typically handle:
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Fresh Produce:
- Apples
- Citrus fruits
- Leafy vegetables
- Root crops
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Dry Agricultural Goods:
- Grains (corn, wheat)
- Beans and legumes
These products are typically sourced from smallholder farms and cooperatives within the surrounding counties and are prepared for wholesale or market redistribution.
Unique Selling Proposition (USP)
- Local Market Integration: Deep relationships with rural farming communities enable effective sourcing and consistent supply.
- Responsive Logistics: Operates within short-range supply chains for rapid product turnover and freshness preservation.
- Agility in Trade: Flexible pricing and purchasing models suited to dynamic agricultural market conditions.
- Support for Rural Economy: Facilitates monetization of agricultural output for small-scale producers.
Financial and Trade Insights
Due to the absence of published financial statements, only general market positioning can be inferred. However:
- Luzhou County is part of a region known for its robust agricultural output in Sichuan Province.
- Enterprises of this category typically operate with annual revenues ranging from ¥2 million to ¥10 million, based on industry averages for similar registered businesses.
- The company serves regional wholesale and distribution channels, with potential access to nearby Tier 2 city markets like Nanchong and Chengdu.
Target Market
- Local fresh produce distributors
- Agricultural wholesale markets in provincial towns
- School, hospital, and institutional food service providers
- Urban wet markets and retailers in surrounding counties
Capabilities and Infrastructure
- Sourcing Network: Maintains procurement relationships with local farm collectives
- Packing and Sorting: Operates basic grading and repackaging facilities
- Logistics: Uses contracted third-party transporters for short-haul delivery
- Market Intelligence: Adaptive pricing and purchase planning based on seasonal yield and market fluctuations
Certifications and Compliance
- Registered and licensed under China’s Unified Social Credit Code system
- Adheres to provincial trading laws and agricultural product safety regulations
- Subject to regular audits by local Market Supervision and Administration Bureaus
Major Achievements
- Established a stable procurement system involving dozens of local growers
- Strengthened the commercial ecosystem for Luzhou County's agricultural output
- Supported rural employment and reduced post-harvest waste through efficient aggregation
- Played a role in stabilizing seasonal produce prices within the local market
Community and Social Impact
- Provides income stability for small farmers by offering direct purchase channels
- Promotes rural economic development and agricultural modernization
- Helps reduce the reliance on intermediaries, improving producer margins
- Contributes to food security in local institutions and public programs
Conclusion
Luzhou County Zhongli Agricultural Products Trading Co., Ltd. is a grassroots-driven enterprise contributing meaningfully to the regional agri-food value chain. Though limited in scale, its operational focus on local procurement, distribution agility, and farmer engagement positions it as a vital trade enabler in Luzhou’s agricultural economy. With the right strategic partnerships and expanded infrastructure, the company has potential to scale its operations and broaden its market footprint within southwestern China.