Product Offerings
Products:
Cold Brew Herbal Teas: Strawberry Breeze, Apricot Passion, Tropical Dreams, El Jefe
Limited Edition Blends: Exotic Fruits Collection
Mabï Artisanal Tea, headquartered in Kennesaw, Georgia, is a premium functional beverage brand specializing in cold brew herbal teas inspired by Caribbean wellness traditions. Founded by Jerry Grammont, the company has carved a niche in the better-for-you beverage sector, combining heritage botanicals, all-natural ingredients, and bold tropical flavors to create refreshing, health-conscious drinks for modern consumers.
Core Business and Offerings
Mabï Artisanal Tea produces a line of ready-to-drink cold brew teas made with naturally sourced herbs and spices, infused with fruit-forward flavor profiles. Key product lines include:
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Cold Brew Herbal Teas:
- Strawberry Breeze: A tangy yet smooth blend with a strawberry base and herbal accents.
- Apricot Passion: Combines apricot with warming spices, balancing sweetness and depth.
- Tropical Dreams: Features a fusion of tropical fruits and natural herbs for a bright, vibrant finish.
- El Jefe: A bold, bittersweet blend rooted in traditional mabi bark and Caribbean botanicals.
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Limited Edition Blends:
- Exotic Fruits Collection: Seasonal, small-batch offerings using lesser-known Caribbean fruits and herbs.
Each tea is:
- Non-carbonated
- Naturally caffeine-free
- Free from preservatives and artificial sweeteners
The drinks are offered in 12 oz ready-to-drink cans, targeting on-the-go consumers and wellness enthusiasts.
Specialization and Unique Selling Proposition
Mabï Artisanal Tea stands out for its cultural authenticity and formulation. Drawing on the traditional Caribbean “mabi” drink—a fermented herbal tonic derived from the bark of the Colubrina tree—Mabï reinterprets the beverage using modern cold brew techniques.
Key Differentiators:
- Caribbean heritage: Every flavor is rooted in traditional Caribbean remedies and flavors.
- Cold Brew extraction: Enhances flavor clarity and preserves nutritional integrity.
- Functional formulation: Supports digestion, refreshment, and wellness without caffeine or sugar spikes.
The brand is tailored to health-conscious consumers, particularly within the growing non-alcoholic, functional beverage segment.
Financial and Operational Capabilities
While financials are not publicly disclosed, Mabï Artisanal Tea has seen rapid growth within niche beverage circles, supported by both direct-to-consumer sales and local retail expansion.
- Production: Partnered with U.S.-based beverage co-packers for scalable production
- Distribution: Regional retail in Georgia, eCommerce via Shopify, and early-stage wholesale partnerships
- Retail Price: $3.50–$4.00 per 12 oz can; 12-packs sold online at $39.99
The brand has attracted interest from wellness markets, Caribbean cultural events, and independent health food retailers.
Shipment and Sales Insights
According to available online sales and retail presence:
- Primary Markets: Southeastern U.S. (Georgia, Florida, North Carolina), online national shipping
- B2B Targets: Specialty grocers, Caribbean restaurants, cafes, wellness boutiques
- Repeat Purchase Rate: Indicated to be high from customer reviews and social media interaction
Target Market
- Health-conscious Millennials and Gen Z consumers
- Caribbean-American communities seeking heritage-based wellness products
- Functional beverage buyers looking for low-sugar, caffeine-free alternatives
- Natural grocery retailers and boutique cafés
- Fitness and yoga studios offering on-site refreshments
Capabilities
- Proprietary cold brew tea blending process
- Flexible SKU management with seasonal rotations
- Online fulfillment via Shopify and DTC logistics partners
- Custom branding for events and pop-up activations
- Eco-friendly packaging initiatives under development
Certifications and Compliance
- FDA-compliant U.S. beverage production standards
- Products labeled with full nutritional disclosure
- Use of BPA-free cans and food-safe materials
- In process of seeking Non-GMO and Organic certification for future lines
Customer Testimonials
"Mabï Tea is unlike anything else on the shelf. It's refreshing, healthy, and culturally relevant. Our customers keep asking for more."
— Buyer, Independent Natural Market, Atlanta
"The El Jefe flavor is a powerhouse. Reminds me of home in the Caribbean, with a clean, modern twist."
— Verified Online Customer
Major Achievements
- Featured in Atlanta's Caribbean Cultural Festival and other wellness events
- Over 1,000 units sold in first quarter of Shopify eCommerce launch (2023)
- Reached 5,000+ followers on Instagram through grassroots marketing
- Recognized by regional press as one of Georgia’s emerging Black-owned beverage startups
Mabï Artisanal Tea continues to pioneer a new frontier in the functional beverage landscape, where heritage meets innovation. With a commitment to authenticity, health, and bold flavor, the brand is poised for growth across wellness retail and culturally conscious markets.