Exhibiting at World Tea Expo 2025

Macajillo, based in Guadalajara, Mexico, is an artisanal liqueur company that has gained recognition for its unique focus on macadamia-based spirits. Fusing Mexican craftsmanship with premium ingredients, Macajillo delivers a smooth and creamy liqueur experience that sets itself apart in the Latin American and global specialty beverage markets.

Core Business and Offerings

Macajillo specializes in a single flagship product:

• Macajillo Licor de Macadamia:
  • A premium cream liqueur made from roasted macadamia nuts.
  • Features a rich, nutty profile with a silky texture and mild sweetness.
  • Ideal for sipping straight, mixing in cocktails, or pairing with desserts and coffee.

The product is bottled in elegant 750ml and 1L formats, with premium branding that appeals to both domestic and export consumers.

Specialization and Unique Selling Proposition

Macajillo is one of the few spirit producers in Latin America focusing exclusively on macadamia nuts as a base ingredient, positioning itself in the premium cream liqueur category. The liqueur is characterized by:

• Innovative Flavor Profile: Rare in a market dominated by coffee and chocolate-based cream liqueurs.
• Craft Production: Small-batch processing with an emphasis on quality and consistency.
• Mexican Origin: Leveraging Mexico’s growing presence in artisanal spirits beyond tequila and mezcal.

Its taste and presentation offer a competitive alternative to international brands like Baileys, but with a regional twist and nut-based depth.

Financial and Operational Capabilities

While Macajillo is a privately held company and does not publicly share financial data, retail activity and distributor listings suggest a growing presence:

• Sales Channels: Available through specialty liquor retailers, online platforms like Total Wine & More, and upscale Mexican restaurants and bars.
• Export Strategy: Distributed selectively in the U.S., particularly in states with high Hispanic demographics and Latin-themed beverage markets.
• Retail Price: Typically ranges from $24.99 to $29.99 per 750ml bottle in U.S. stores.

The brand benefits from artisanal appeal, premium packaging, and niche differentiation in a crowded spirits category.

Shipment and Sales Insights

Macajillo has been featured in U.S. retail platforms such as Total Wine & More and independent beverage boutiques. Shipment patterns indicate:

• Primary Export Markets: United States (Texas, California, Arizona), selectively in Europe through Latin American importers.
• Distribution Volume: Estimated to exceed 10,000 bottles annually as of 2023, primarily via specialty orders and curated retail placements.

Target Market

• Cream liqueur enthusiasts seeking new flavor experiences
• Premium spirit consumers interested in Latin American products
• Upscale bars, mixologists, and restaurants
• Cultural retail events and gift markets focused on artisanal or regional brands

Macajillo is particularly attractive to consumers exploring non-traditional cream liqueurs, such as nut-based or origin-specific options.

Capabilities

• Small-batch liqueur production with flavor consistency
• Brand positioning within the premium Latin American artisanal spirits segment
• Active on social media and direct-to-consumer promotions
• Collaboration with regional distributors and alcohol importers

Certifications and Compliance

• NOM (Norma Oficial Mexicana) compliance for Mexican spirits
• Labeling and distribution compliant with U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) import regulations
• Product listed with FDA-registered importers for international sales

Customer Testimonials

"Macajillo brings a new kind of flavor to the cream liqueur world—nutty, smooth, and super versatile."
— Retail Manager, Total Wine & More (Mexico Imports Division)

"It’s a hit during our tasting events. Customers are intrigued and always come back for more."
— Boutique Spirits Retailer, Los Angeles

Major Achievements

• Introduced to U.S. retail via Total Wine & More and boutique spirits shops
• Recognized in Mexico’s artisanal beverage circuits as a standout innovation
• Successfully entered cocktail menus in upscale Guadalajara and Mexico City venues
• Gained traction in North American Hispanic holiday and gift markets

Macajillo exemplifies how cultural authenticity, product innovation, and artisanal quality can come together to redefine a traditional spirits category. With its distinct flavor and growing fanbase, the brand continues to build a name for itself in the global premium liqueur landscape.