Founded in 1978, Madura Tea Estates is a pioneering Australian tea plantation and manufacturer based in the picturesque Northern Rivers region of New South Wales. Situated on over 250 acres in Clothiers Creek, near Murwillumbah, the estate is home to one of Australia’s only remaining commercial tea plantations and a fully integrated tea processing facility. Madura Tea is widely recognized for producing high-quality, ethically grown black, green, and specialty teas tailored for both domestic and international markets.
Company Overview
Madura Tea Estates operates as a vertically integrated tea producer. From cultivation and harvesting to blending and packaging, the company manages every stage of the tea production cycle. Their estate-grown tea is blended with selectively sourced premium teas from around the world to deliver consistently high-quality products.
The brand is synonymous with clean, chemical-free production, sustainable agriculture, and award-winning tea quality. Its teas are enjoyed by over one million Australian households annually and distributed to more than 35 countries worldwide.
Product Categories
Madura Tea offers a broad and innovative portfolio across multiple segments:
1. Black Tea
- Premium Blend
- English Breakfast
- Earl Grey
- Pure Assam
- Organic Black Tea
2. Green Tea
- Classic Green Tea
- Green Tea with Jasmine
- Green Tea & Papaya
- Green Tea & Mint
- Green Tea & Australian Lemon Myrtle
- Dragon Pearls
- Sencha
- Organic Green Tea
3. Herbal Infusions
- Chamomile
- Peppermint
- Lemon & Ginger
- Australian Lemon Myrtle
4. Chai and Specialty Blends
- Chai Tea with spices
- Herbal detox and relaxation blends
5. Gifts & Accessories
- Luxury gift tins
- Teaware and accessories
- Subscription boxes
All products are offered in a variety of formats including loose leaf, biodegradable pyramid bags, and classic tea bags. The company holds multiple awards for taste and packaging from Australian and global beverage expos.
Manufacturing & Capabilities
- Estate-Grown Tea: Over 250 acres of chemical-free tea plantation
- Processing Facility: On-site with drying, blending, and packaging capabilities
- Packaging Capacity: Over 1 million tea bags produced weekly
- Formats: Loose leaf, pillow bags, and pyramid bags; bulk and retail packaging
The facility operates under strict food safety protocols and uses solar-powered energy as part of their sustainability goals.
Market Position
- Domestic Retail: Major presence in Woolworths, Coles, independent grocers, health food stores, and direct-to-consumer online sales
- Foodservice: Supplied to cafés, hotels, and wellness retreats across Australia
- Export Markets: Over 35 countries, including the USA, UK, Japan, UAE, and parts of Southeast Asia
Financial and Business Insights
Madura Tea is a privately held, family-operated business. While revenue data is undisclosed, market sources estimate annual production volumes in excess of 400,000 kilograms of tea annually, with strong year-on-year growth fueled by demand for ethically sourced and Australian-made wellness products.
Key success drivers:
- Increasing consumer shift toward sustainable and locally sourced beverages
- Rise in global demand for green and herbal teas
- Strong online presence and subscription-based models
Certifications and Compliance
- HACCP Certified
- Australian Certified Organic (for select lines)
- Kosher Certified
- Rainforest Alliance Participating Sourcing
- Member of the Australian Tea Cultural Society and regional organic farming initiatives
Sustainability and Environmental Responsibility
- Solar Energy: Over 80% of the estate’s operations are powered by solar energy
- No Chemical Sprays: Estate is cultivated without harmful pesticides or chemical fertilizers
- Water Efficiency: Advanced water-saving irrigation systems implemented
- Packaging: Focus on recyclable and compostable packaging materials
Target Consumers
- Health-conscious consumers aged 25–65
- Organic and natural food buyers
- Tea connoisseurs and hospitality providers
- Wellness and holistic lifestyle brands
Customer Testimonials & Recognition
Madura Tea maintains a 4.8+ star rating across major review platforms. Customers consistently praise:
- "Unparalleled freshness and taste"
- "A truly Australian product with global standards"
- "Excellent customer service and fast delivery"
The company has been featured in:
- Gourmet Traveller Australia
- Australian Good Food Guide
- Winner of Product of the Year (Herbal Tea Category) at the 2022 Australian Beverages Awards
Strategic Achievements
- First Australian tea estate to offer a fully vertically integrated supply chain
- Expanded export footprint by 60% between 2020 and 2023
- Hosted over 10,000 educational and eco-tourism visitors on-site annually pre-pandemic
- Achieved Zero Waste to Landfill targets in its packaging division by 2023
Madura Tea Estates continues to define excellence in tea cultivation and ethical manufacturing, delivering a uniquely Australian product that resonates with global consumers looking for sustainability, quality, and heritage in every cup.
