Exhibiting at World Tea Expo 2025

Mala Tara, headquartered in Mountain View, California, is a modern wellness lifestyle brand specializing in premium, organic whole flower teas. Founded by Neeranuch Thantongdhamm, the brand blends ancient floral healing traditions with modern aesthetics, aiming to offer mindful rituals through tea. Mala Tara's ethos centers on reconnecting with nature, wellness, and self-care, making it a standout in the premium botanical beverage market.

Core Business and Offerings

Mala Tara offers a curated selection of hand-picked, sun-dried whole flower teas known for their natural beauty, therapeutic aroma, and wellness benefits. The product range includes:

• Whole Flower Teas:

  • Damask Rose Flower Tea: Rich in antioxidants, known for calming and heart-opening effects.
  • Chrysanthemum Flower Tea: Traditionally used for detoxification and supporting eye health.
  • Water Lily Flower Tea: Offers soothing and sleep-enhancing benefits.
  • Coffee Flower Tea: Sourced from the blossoms of coffee plants, packed with subtle caffeine and antioxidants.

• Tea Accessories:

  • Bamboo Tea Strainer: A handcrafted tool designed to enhance the loose flower tea experience.

• Gift Sets:

  • Whole Flower Tea Bundle: A visually stunning collection of signature floral teas for gifting or holistic self-care.

All products are:

• Certified organic
• Caffeine-free (except Coffee Flower Tea)
• Free from artificial additives and preservatives
• Packaged in environmentally-conscious materials

Specialization and Unique Selling Proposition

Mala Tara specializes in single-origin whole flower teas, offering both sensory indulgence and holistic benefits. Their emphasis on visual beauty, floral therapy, and ritual-based consumption positions them uniquely in the premium tea and wellness market.

Key Differentiators:

• Whole Flower Format: Preserves nutrients, fragrance, and visual appeal.
• Sourcing Transparency: Ethical harvesting from sustainable farms in Asia.
• Aesthetic Branding: Instagram-worthy packaging that appeals to modern consumers.
• Holistic Wellness Angle: Focus on self-care, mindfulness, and tea as a ritual rather than just a beverage.

Financial and Operational Capabilities

Mala Tara operates a direct-to-consumer model supported by a Shopify eCommerce platform and growing social media reach. While private and early-stage, the company’s rapid brand visibility and loyal customer base reflect strong growth indicators.

• Sales Channel: DTC through official website, pop-ups, and small boutique retailers
• Retail Price Range:
  • $18–$28 for single-flower tea jars
  • $55–$95 for bundled gift sets
• Subscriber Loyalty: Indicated by returning customer reviews and social engagement

Shipment and Sales Insights

• Primary Markets: United States (California, New York, Washington), with emerging orders from Canada and the UK
• Top-Selling SKU: Damask Rose Tea, followed by Chrysanthemum Tea
• Repeat Order Rate: High among wellness-focused female consumers aged 25–45

Orders are fulfilled through a dedicated warehouse with eco-conscious packaging and tracked delivery.

Target Market

• Wellness-focused Millennials and Gen Z consumers
• Holistic and alternative health communities
• Tea connoisseurs and botanical beverage fans
• Mindfulness practitioners and yogis
• Gifting customers seeking elevated self-care items

The brand’s clean visual identity and storytelling also resonate with Instagram influencers, wellness coaches, and natural beauty enthusiasts.

Capabilities

• Small-batch flower harvesting and preservation
• Tea curation and blending expertise
• Eco-friendly packaging and fulfillment systems
• Digital-first marketing and community engagement
• Collaborative opportunities with wellness brands and events

Certifications and Compliance

• USDA Organic Certification (applies to core flower teas)
• Compliant with U.S. FDA regulations for herbal infusions
• Eco-friendly, BPA-free, and recyclable packaging materials

Customer Testimonials

"Drinking Mala Tara’s Water Lily Tea has become part of my bedtime ritual—it’s calming, beautiful, and feels like a luxury spa in a cup."
— Verified Customer, Los Angeles

"Every jar looks like a work of art. It’s more than tea—it’s a ritual that grounds my morning."
— Wellness Blogger, San Francisco

Major Achievements

• Featured in wellness publications and curated gift guides in 2023
• Collaborated with luxury spas and yoga studios for ritual-based events
• Reached over 10,000 Instagram followers within 12 months of launch
• Introduced innovative Coffee Flower Tea blend to Western herbal tea market
• Partnered with sustainable farms across Thailand and Vietnam for ethical sourcing

Mala Tara continues to redefine the tea-drinking experience by transforming it into a soulful, sensory, and sustainable ritual. With a focus on purity, aesthetics, and intention, the brand stands out in the intersection of wellness, tea culture, and modern self-care.