Matahari Sdn Bhd, based in Klang, Malaysia, is a leading importer, distributor, and retailer of organic, natural, and health food products under the trusted brand Matahari Organic. The company has built a comprehensive supply chain focused on clean-label, vegetarian, and plant-based items, serving health-conscious consumers, specialty retailers, and wellness practitioners across Malaysia and select Southeast Asian markets.
Core Business
Matahari Sdn Bhd operates as a vertically integrated organic product company, managing sourcing, importation, distribution, and retail sales of over 1,000 organic and natural SKUs. With a commitment to sustainability and nutrition, the company offers alternatives free of synthetic additives, GMOs, artificial sweeteners, and preservatives.
Product and Service Offerings
The Matahari Organic catalog is structured across several consumer segments and lifestyle needs:
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Organic Food Products
- Grains & Cereals: Brown Rice, Millet, Quinoa, Oats, Barley
- Pasta & Noodles: Organic Ramen, Spaghetti, Vermicelli
- Sauces & Seasonings: Organic Soy Sauce, Miso, Toucu (fermented bean paste)
- Sugar Alternatives: Molasses, Organic Coconut Sugar, Stevia
- Oils & Vinegars: Organic Olive Oil, Apple Cider Vinegar
- Vegetarian Foods: Frozen Beancurd, Canned Vegetarian Proteins, Dried Mushrooms
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Beverages
- Organic Juices
- Herbal Coffee Substitutes
- Molasses-based Drinks and Infusions
- Plant-based Milk Alternatives
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Snacks & Cookies
- Gluten-Free Biscuits
- Dried Fruit Snacks
- Seed and Nut Bars
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Supplements
- Superfood Powders: Moringa, Spirulina, Chia Seed Powder
- Digestive Health Aids: Psyllium Husk, Probiotics
- Immunity Boosters: Turmeric Capsules, Ginger Powder
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Baby, Toddler & Kids Series
- Organic Infant Cereals
- Toddler Snacks
- Sugar-Free Purees
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Household Products
- Eco-Friendly Detergents
- Plant-Based Cleaning Solutions
- Organic Skincare and Hygiene Products
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Pet Products
- Plant-Based Pet Treats
- Natural Grooming Essentials
All products are imported or locally sourced based on strict quality assurance protocols and are certified organic wherever applicable.
Specialization and Core USP
Matahari’s unique selling proposition lies in its complete ecosystem of organic wellness, encompassing:
- Wholesome product curation guided by in-house nutritionists
- Dedicated B2B and B2C distribution arms, enabling bulk retail and niche health stores
- An omnichannel presence, with direct-to-consumer e-commerce alongside physical presence in health food stores and supermarkets
- In-house branding and labeling that complies with Halal, Organic, and Vegetarian standards
Financials
As a growing private enterprise in the Malaysian health food sector:
- Estimated annual turnover: MYR 15–22 million (~USD 3.2–4.8 million)
- Year-on-year growth (2020–2024): 10–12% CAGR
- Online sales contribute over 20% of total revenue via platforms like Shopee, Lazada, and Matahari’s own website
International Trade and Market Reach
- Products sourced from China, Taiwan, India, Australia, and Europe
- Export activity to neighboring countries including Singapore, Brunei, and Indonesia
- Partnerships with organic cooperatives and farming collectives for niche items like Himalayan rock salt, Ayurvedic powders, and traditional Chinese herbs
Target Market
- Urban health-conscious consumers aged 25–55
- Retail chains and specialty health food stores
- Holistic practitioners and nutritionists
- Mother and baby segments
- Vegan and plant-based lifestyle communities
Capabilities
- Multi-channel retail and wholesale distribution
- Custom product curation and dietary planning
- High responsiveness to new wellness trends and functional ingredients
- Bilingual packaging and labeling services
- Subscription models and wellness bundles for recurring D2C customers
Certifications and Compliance
- Products certified by Malaysia Organic Certification Scheme (MyOrganic)
- Halal Certification for all applicable food categories
- Compliant with Food Safety and Quality Division (FSQD) under Malaysia’s Ministry of Health
- Alignment with EU Organic, USDA Organic, and JAS (Japan Agricultural Standards) for imported goods
Customer Testimonials
"Matahari Organic is our preferred supplier for all shelf-stable vegetarian goods. Their variety and compliance with Halal and Organic labels makes them a top choice for our stores."
— Category Manager, Organic Retail Chain, Kuala Lumpur
"Our family’s pantry is 80% Matahari Organic. From quinoa to natural detergents, they’re the most trusted name in Malaysia for clean, affordable wellness."
— Loyal Online Customer, Petaling Jaya
Major Achievements
- Catalog expanded to 1,000+ organic SKUs over 10 years of operations
- Recognized by Malaysian health publications as a Top 10 Organic Brand
- Strategic expansion into baby and toddler nutrition segment
- Awarded SME100 Fast Moving Company Award (2022)
- Continuous innovation pipeline with new launches in sugar-free, gluten-free, and vegan-friendly categories
Matahari Sdn Bhd continues to champion accessible, trustworthy organic living across Malaysia, building bridges between traditional wellness and modern dietary needs.
