MIC Exports, headquartered in Noida, India, is a globally recognized manufacturer and exporter specializing in Ayurveda & Herbal products, Beauty & Cosmetics, Health Care, Household Supplies, and Personal Care & Hygiene. Operating under the flagship brand Song of India, the company is known for blending traditional Indian wellness philosophies with contemporary design and packaging.
Core Business
Established to promote India’s ancient wellness heritage, MIC Exports has positioned itself as a premium exporter of handcrafted, natural, and eco-friendly products. The company serves a diverse international clientele with a focus on authenticity, sustainability, and ethical sourcing.
Product and Service Offerings
MIC Exports’ diverse product portfolio includes:
-
Home Fragrance
- Scented Candles
- Incense Sticks
- Aroma Oils
- Reed Diffusers
- Room Sprays and Potpourri
-
Personal Care
- Herbal Soaps
- Essential Oils
- Body Oils
- Lip Balms
-
Health & Wellness
- Ayurvedic Balms
- Herbal Teas
- Therapeutic Massage Oils
-
Household Supplies
- Air Fresheners
- Decorative Fragrance Items
- Botanical Extracts and Oils
These products are primarily handcrafted using natural ingredients, recyclable packaging, and cruelty-free methods.
Specialization and Core USP
MIC Exports stands out for its artisan-driven approach, sustainable sourcing, and ethical production. The brand Song of India is especially popular in global wellness and lifestyle markets for its aesthetic appeal and authenticity.
Their USPs include:
- 100% natural and hand-poured products
- Biodegradable packaging
- Fair trade and women-empowered production practices
- Global certifications and compliance
Financials and Scale
While MIC Exports is a privately held enterprise and does not publish detailed financials, industry estimates suggest an annual revenue between INR 15–25 crore. The company exports to over 40 countries, with a strong presence in the US, Europe, Japan, and the Middle East.
Their production facility is equipped to process over 300,000 units per month, with scalable capacity for large-volume orders without compromising artisan quality.
Shipment and Export Footprint
MIC Exports ships regularly to:
- Lifestyle stores and boutiques in North America and Europe
- Organic and herbal product distributors in Japan and South Korea
- Wellness retailers and spas across the Middle East
They manage a lean logistics model with multi-modal transport support and warehousing partners in key international hubs.
Target Market
The company caters to:
- Organic and wellness retail chains
- Yoga studios and holistic therapy centers
- Home décor and lifestyle boutiques
- Spa and aromatherapy product distributors
- E-commerce and private label clients
Their client base includes brands looking for private labeling, bulk essential oils, and hand-crafted aroma products.
Capabilities
- Hand-poured and machine-assisted candle and incense production
- In-house product design and eco-packaging development
- Cold-press extraction of essential oils
- Small batch customization and white-label offerings
- Compliance with FDA, REACH, and IFRA guidelines for international exports
Certifications and Compliance
- GMP Certified
- ISO 9001:2015 Quality Management System
- FDA Registered (US)
- Fair Trade Certified practices
- IFRA Compliant for fragrance safety
- Cruelty-Free and Vegan certified by PETA
Customer Testimonials
"Song of India products consistently exceed our expectations. The quality, aroma, and sustainable ethos align perfectly with our brand values."
— Retail Partner, California, USA
"Their essential oils and incense are among our bestsellers. We appreciate the eco-friendly packaging and reliable delivery schedules."
— Wellness Store Owner, Berlin, Germany
Major Achievements
- Recognized by EPCH India for export excellence in natural lifestyle products
- Featured at international trade fairs including Ambiente (Germany) and NY NOW (USA)
- Successfully launched over 150+ SKUs under the Song of India brand
- Introduced vegan soy wax candles and biodegradable incense cones as part of green innovation initiatives
MIC Exports continues to lead with purpose and passion, offering authentic, hand-crafted wellness and fragrance products that resonate with conscious consumers worldwide.