Midland Radio Corporation is a pioneering American manufacturer of consumer and commercial radio communication equipment, headquartered in Kansas City, Missouri. With a legacy dating back to the 1950s, Midland has become a household name in two-way radios, emergency preparedness communication, and weather alert systems. The company blends rugged durability with cutting-edge technology, catering to a diverse customer base ranging from outdoor enthusiasts to business operators and emergency management professionals.
Company Overview and Core Business
Midland Radio Corporation focuses on designing and manufacturing communication devices that ensure safety, reliability, and connectivity in both recreational and professional settings. Operating under a mission to empower people through effective communication, Midland develops a comprehensive suite of products designed for:
- Outdoor adventure and camping
- Emergency preparedness and severe weather response
- Business and industrial communication
- Off-road and overland vehicle communication
- Amateur and consumer-level CB radio operation
The company maintains a strong DTC and B2B presence through its website, ecommerce platforms, national retail distribution, and corporate partnerships with public safety agencies and industry organizations.
Product Portfolio
Two-Way Radios
- X-Talker Series: Compact, license-free FRS/GMRS radios for family and outdoor use
- LXT Series: Weather-resistant walkie talkies with NOAA alerts
- GXT Series: High-powered GMRS radios with extended range and waterproof design
- XT511 Base Camp Radio: Multi-power source emergency radio with two-way capabilities
CB Radios
- 75-822: Handheld/vehicle hybrid CB radio
- 1001LWX & 5001Z: Compact CB radios with weather scan and digital tuning
Weather & Emergency Alert Radios
- WR120, WR300, WR400: S.A.M.E.-enabled NOAA weather radios
- ER210 & ER310: Crank-powered, solar-capable emergency alert radios with flashlight and USB charging
MicroMobile Radios
- MXT Series: High-power GMRS mobile radios for off-road and overland use, up to 50 watts with long-range capabilities
Business Radios
- BizTalk Series: MB400 and BR200 radios designed for retail, warehousing, schools, and event management
Portable Power Solutions
- PPG1000: 1000W portable power station for mobile emergency and field operations
Unique Selling Proposition
Midland stands out in the communication equipment sector through:
- NOAA-Certified Weather Radio Leadership: One of the most trusted names in early warning weather alert systems
- MicroMobile Innovation: Expanded GMRS technology with legal high-wattage transmission for rugged terrains
- Emergency Preparedness Authority: Endorsed and used by FEMA, Red Cross, and emergency coordinators nationwide
- User-Focused Design: Durable, intuitive, and accessible products for all skill levels
- Customer Education: A vast library of video tutorials and user manuals, helping customers get the most from their devices
Financial and Operational Insights
Midland Radio Corporation remains privately held, but its scale and distribution footprint indicate a leading position in its niche markets.
- Estimated Annual Revenue: $50M – $100M
- Retail Presence: 5,000+ retail locations including Walmart, Amazon, Bass Pro Shops, and specialty electronics outlets
- Online Traffic: 300,000+ monthly website visitors (source: SimilarWeb)
- Amazon Rankings: Multiple products in top 10 for “two-way radios” and “weather radios” categories
Midland also enjoys strong wholesale and government procurement business through direct bids and GSA-approved resellers.
Export and Global Reach
- International Markets: Canada, Mexico, UK, Australia, and select parts of Asia
- Distribution: Via ecommerce, regional dealers, and local compliance-certified models
- Product Standards: FCC, CE, and IC certifications for global compatibility
Target Market
Midland serves multiple market verticals:
- Outdoor & Recreational Users: Hikers, campers, hunters, overlanders
- Emergency Preparedness: Households, preppers, municipalities, schools
- Professional & Commercial Users: Construction crews, retail managers, security teams
- Off-Road Enthusiasts: Jeep, ATV, and UTV drivers seeking mobile GMRS systems
The product design and messaging speak to both seasoned radio users and first-time buyers seeking dependable solutions.
Technology and Innovation
- S.A.M.E. Technology: Allows location-based emergency alerts
- Long-Range Transmission: Up to 50 miles (under ideal conditions) for MicroMobile radios
- Whisper Mode, Weather Scan, and Direct Call Functions: Custom firmware features across radios
- Multiple Power Sources: Battery, solar, USB, and crank power options for emergency radios
- Online Product Customizer: Allows customers to build their ideal radio package
Certifications and Compliance
- FCC Part 95 Certified Radios
- NOAA Weather Alert Certification
- CE & IC International Approvals
- IP67 Water Resistance Ratings on select models
- ROHS & Environmental Compliance
All Midland products are extensively tested for durability, performance, and electromagnetic safety.
Customer Reviews and Recognition
“Midland weather radios have saved my family during multiple storm events. It’s a must-have in every household.”
— Verified Amazon Buyer
“The MXT400 radio is a game-changer for our Jeep adventures. Communication is crystal clear even in remote mountain passes.”
— Overland Enthusiast, Utah
“We’ve deployed BizTalk radios across our 15-store retail chain. They’ve cut communication time by half and are extremely reliable.”
— Retail Operations Manager, Midwest
Educational & Media Resources
Brochures
Brands
- Midland – Core brand across all radio and emergency products
- X-Talker – Family-oriented, easy-to-use walkie talkies
- MicroMobile – High-performance GMRS mobile radios
- BizTalk – Commercial two-way radio systems for business use
Midland Radio Corporation continues to lead the communication industry with products designed for safety, performance, and real-world reliability in any environment.
