Product Offerings
Product Categories:
fruits and vegetables
Products:
Apples, Pears, Stone Fruits, Citrus Fruits, Grapes
Morando & C. S.R.L. is a prominent Italian fruit and vegetable exporter based in Verona, Italy—strategically located in the heart of one of Europe’s most productive agricultural regions. The company has established a strong reputation for high-quality fresh produce, tailored logistics, and long-standing relationships with European and international retailers, wholesalers, and food processors. With decades of experience in fruit export and distribution, Morando specializes in seasonal and regionally distinctive varieties that reflect the richness of Italian horticulture.
Company Overview
Founded in the fertile Verona region, Morando & C. S.R.L. has leveraged Italy’s ideal climate, modern infrastructure, and export-friendly policies to serve markets across Europe and beyond. The company operates as both a wholesale distributor and a dedicated exporter, supplying fresh fruits to a range of B2B customers including:
- Supermarkets and large retail chains
- Wholesale produce markets
- Juice and jam processors
- International importers and distributors
Morando prides itself on its flexible service model, offering produce in a variety of packaging formats, with a commitment to freshness, traceability, and quality.
Product Portfolio
Morando’s product catalog features some of Italy’s most iconic and export-competitive fruits, harvested from trusted grower networks:
- Apples (Red Delicious, Golden Delicious, Gala)
- Pears (Abate Fetel, Williams, Conference)
- Kiwis (Hayward variety, both domestic and imported)
- Peaches and Nectarines (yellow and white flesh)
- Cherries (early- and mid-season varieties)
- Plums (Stanley, Angeleno, and regional cultivars)
In addition to fresh-market fruit, Morando operates a collection centre that supplies lower-grade produce to juice and jam processors, ensuring full utilization of the harvest and waste minimization.
Infrastructure and Capabilities
Morando’s operations are supported by modern facilities and logistical integration:
- Cold storage and pre-cooling to maintain post-harvest freshness
- Customized packaging lines for retail, wholesale, and foodservice formats
- Integrated traceability systems ensuring transparency from orchard to customer
- Seasonal import-export planning to manage availability and balance supply with global demand
From harvesting and sorting to packing and transportation, all stages are optimized for freshness and compliance with European quality and safety standards.
Export Markets
Morando exports primarily within the European Union, with key markets including:
- Germany
- France
- Austria
- Netherlands
- Scandinavia
The company also engages with Middle Eastern buyers and food processors. Its location in Verona—a major logistics hub with access to rail and road freight corridors—enables fast and reliable cross-border transport, particularly for perishable goods.
Quality Assurance and Compliance
Morando & C. S.R.L. emphasizes product safety and legal compliance across all operations. The company collaborates with certified growers and follows Italian and EU regulations for:
- Phytosanitary compliance
- Temperature-controlled transport
- Residue monitoring and MRL compliance
- Lot-level traceability for all consignments
Fruits are selected at the source and subjected to rigorous visual and physical grading criteria before being packed for domestic and international shipment.
Sustainability and Waste Management
Through its collection centre and supply relationships with juice and jam producers, Morando ensures that non-retail-grade produce is repurposed for processing, reducing overall food waste. The company also emphasizes:
- Efficient water usage at grower level
- Sustainable packaging materials (recyclable crates and cartons)
- Bulk shipments to minimize emissions per unit of fruit
These initiatives support broader environmental goals while maintaining product integrity and shelf life.
Key Partnerships and Recognition
Morando works closely with a regional network of agricultural cooperatives and independent growers. Its consistency and reliability have made it a trusted supplier to several large-scale retail and foodservice partners across Europe.
“Our customers value Morando’s ability to deliver top-quality fruit with flexible logistics and customized packaging. They’ve become a critical link in our seasonal procurement.”
— Senior Buyer, European Retail Chain
Achievements and Industry Role
- Over 30 years of experience in fruit exports from Northern Italy
- Serves more than 15 European clients in retail and wholesale sectors
- Handles thousands of tonnes of produce annually, peaking during Italy’s summer fruit season
- Key contributor to Verona’s agricultural export sector, one of Italy’s largest in terms of fresh fruit volume
Morando & C. S.R.L. continues to drive excellence in Italian fresh produce exports, upholding the quality, heritage, and seasonal diversity of Italian agriculture in markets across Europe and beyond.