Exhibiting at CMPL Expo 2025

Morbue Cosmetics, based in Ahmedabad, India, is a rising star in the beauty and cosmetics industry. Established with the mission to make premium-quality cosmetics accessible to all, the company offers a wide array of makeup and skincare products under the brand name Morbue. Known for combining performance, affordability, and aesthetic appeal, Morbue Cosmetics continues to gain popularity among beauty enthusiasts and professional makeup artists alike.

Core Business

Morbue Cosmetics specializes in the manufacturing, distribution, and retail of color cosmetics and facial care products. The company focuses on curating a versatile product range that caters to Indian skin tones and climatic conditions, with a strong emphasis on pigmentation, skin compatibility, and long-lasting formulations.

Product and Service Offerings

Morbue’s diverse product line includes:

• Makeup Products

  • Compact Powder
  • Rose Beet Root Lip Balm
  • Eyeshadow Makeup Palettes (e.g., Sivanna Colors)
  • Face Primer
  • Waterproof Liquid Eyeliner
  • Foundation Cream
  • BB Cream
  • Oil-Control Concealer
  • Liquid Sindoor
  • Eyelashes and Makeup Sponge
  • Matte Lipsticks
  • Blush and Highlighter
  • Nail Polish Remover

• Skincare Products

  • Facial Serum

Each product is designed to deliver high-impact results while being gentle on the skin. The brand is known for its richly pigmented lipsticks, smooth application eye products, and skin-nourishing foundations.

Specialization and Core USP

Morbue Cosmetics stands out for its ability to deliver:

• High-performance cosmetic products at competitive prices
• Products suited to Indian complexions and humidity levels
• Trend-inspired makeup palettes and lip shades
• Clean formulation principles (paraben-free and cruelty-free)

Their in-house R&D team focuses on developing formulations that offer long wear, hydration, and sun protection. Products are dermatologically tested and sourced from GMP-certified facilities.

Financials and Scale

As an emerging brand, Morbue Cosmetics operates within a revenue band of approximately INR 5–10 crore annually. The brand has built a strong presence in western and northern Indian markets through beauty retail outlets, e-commerce platforms, and direct distribution channels.

Their scalable operations support bulk orders and white-label solutions for beauty chains and salons, alongside retail packs for individual consumers.

Shipment and Export Footprint

Morbue Cosmetics currently serves the Indian domestic market, with selective shipments to beauty resellers in Southeast Asia and the Middle East. The company is exploring export opportunities for its lip care and eye makeup ranges, particularly to markets with significant Indian diaspora populations.

Target Market

The company targets:

• Urban and semi-urban female consumers aged 18–45
• Beauty salons and professional makeup artists
• Online cosmetic retailers and e-commerce marketplaces
• Retail beauty outlets and departmental stores

Their product appeal lies in blending trendy aesthetics with skin-enhancing properties at an accessible price point.

Capabilities

• In-house packaging and product formulation design
• GMP-compliant production units
• Custom palette and shade creation for B2B partners
• E-commerce integrated logistics support
• Responsive customer care and B2B support team

Certifications and Compliance

• GMP Certified Manufacturing
• Cruelty-Free (not tested on animals)
• Paraben-Free Formulations
• Labeling and packaging compliant with Indian FDA cosmetic standards

Customer Testimonials

"Morbue's liquid eyeliner and primer are my daily go-tos. They’re lightweight and stay all day without creasing."
— Beauty Blogger, Ahmedabad

"Our salon switched to Morbue’s matte lipsticks and BB creams for bridal packages. Affordable yet luxurious feel."
— Salon Owner, Jaipur

Major Achievements

• Launched over 100+ SKUs across the color cosmetics segment
• Partnered with 50+ retail distributors across Gujarat, Maharashtra, and Rajasthan
• Achieved repeat order rate of over 75% from salon partners
• Recognized as a promising brand in regional beauty expos and trade fairs

Morbue Cosmetics continues to set new standards in India’s beauty sector by blending quality, innovation, and affordability. With a commitment to inclusive beauty and clean formulations, the brand is poised to become a household name among India’s growing base of conscious consumers.