New Max Industrial Ltda. is a prominent Brazilian manufacturer of food ingredients and flavor systems, headquartered in Americana, São Paulo. With more than 30 years of experience, the company has earned national recognition for its expertise in producing meat additives, savory flavors, condiments, and natural colorants. Known for its commitment to innovation, product customization, and quality assurance, New Max serves both the domestic and regional markets with specialized ingredient solutions tailored to the processed food industry. ### Company Overview and History Founded in the early 1990s, New Max Industrial has developed a strong market position in Brazil's competitive food ingredients sector. Initially established as a family-run business, the company has evolved into a leading B2B supplier, catering to small, medium, and large-scale food processors. In October 2023, New Max attracted international attention when Solina Group, a European leader in savory ingredient solutions, announced its acquisition of the company. This strategic move is aimed at strengthening Solina’s presence in South America and leveraging New Max’s established client base and production capabilities. ### Core Business New Max specializes in developing and producing high-performance ingredient systems, focused on functionality, taste enhancement, shelf-life extension, and clean-label compliance. The company supports a wide range of food applications, especially in meat, poultry, ready meals, and condiments. ### Product Portfolio #### Functional Additives - Meat Additives: Curing agents, phosphates, binders, and extenders for sausages, hams, burgers, and nuggets - Soy Proteins: For emulsification, water retention, and protein enrichment in processed meats #### Flavor Systems - Savory Flavors: Custom seasoning blends for cooked, smoked, grilled, and ethnic flavor profiles - Paste Products: Marinades and pastes for meat injection, tumbling, and surface application #### Colorants and Natural Extracts - Natural Colorants: Annatto, paprika, beetroot, and turmeric-based solutions for visual appeal - Smoke Solutions: Smoking wood for authentic flavor and color development in smoked products #### Spices & Condiments - Tailored spice blends and single-origin spices for processed foods and ready-to-eat products #### Integrated Ingredient Solutions - Customized blends combining functional additives, flavorings, and colorants in a single system ### Unique Selling Proposition (USP) - Product Customization: Tailored solutions based on customer needs, processing conditions, and regulatory demands - Application Expertise: Strong in-house knowledge in meat science, flavor chemistry, and food technology - Technical Service Team: Collaborates directly with clients to conduct trials and optimize formulations - Clean Label Innovations: Development of label-friendly solutions using natural ingredients ### Operational Capabilities - Manufacturing Facility: Located in Americana, SP, Brazil, with modern blending, packaging, and quality control infrastructure - R&D Laboratory: Application-focused lab for flavor development, color stability testing, and functional ingredient trials - Production Volume: Estimated output of over 6,000 metric tons/year of customized ingredient blends - Workforce: Over 100 employees including food engineers, technologists, and quality specialists ### Target Markets New Max serves a diverse base of food manufacturers including: - Meat and Poultry Processors - Snack and Ready Meal Producers - Sauce and Marinade Manufacturers - Private Label Brands - Distributors of foodservice products ### Trade and Export Activity Although primarily focused on the Brazilian market, New Max has a growing interest in regional expansion: - Export Reach: Argentina, Paraguay, and Uruguay through partnerships and co-packers - Export Products: Seasoning blends, natural colorants, functional additives - Annual Export Volume: Estimated 300–500 metric tons ### Financial Overview (Estimates) Due to its private ownership, exact financial data is not publicly disclosed. Based on market scope and acquisition reports: - Annual Revenue (Pre-Acquisition): Estimated BRL 40–60 million (USD 8–12 million) - Client Base: 250+ active B2B customers in Brazil - Annual Growth Rate: Approximately 8–10% CAGR over the last five years ### Certifications and Compliance - ANVISA-Compliant Products - HACCP Implementation across production lines - Full Batch Traceability Systems - In process of integrating FSSC 22000 and ISO 22000 standards under Solina Group’s quality protocols ### Client Testimonials > “New Max’s integrated additive systems allowed us to simplify our supply chain and improve our yield by 6%.” > – Procurement Manager, Processed Meat Plant, Paraná > “Their technical support is unmatched—solutions arrive fast, and implementation is smooth.” > – R&D Coordinator, Ready Meals Manufacturer, São Paulo ### Strategic Milestones - Over 30 years of continuous operation and brand recognition in Brazil - Acquisition by Solina Group (France) in 2023, signaling global confidence in New Max’s capabilities - Expansion of clean-label and natural product lines aligned with consumer trends - Significant investments in technical infrastructure and digital traceability systems With its deep understanding of the local market, robust technical expertise, and recent international backing, New Max is positioned to scale its operations and become a key player in South America’s savory and functional ingredient sector.
