Exhibiting at World Tea Expo 2025

Nihon Yakken North America, Inc., headquartered in Marina del Rey, California, is the U.S. subsidiary of Nihon Yakken Co., Ltd., a Japanese health and wellness company established in 1969. Specializing in the distribution and marketing of nutrient-dense superfood supplements, the North American division focuses on expanding the market for Japan’s leading Aojiru (green juice) product line, branded as Golden Aojiru.

Core Business and Product Portfolio

Nihon Yakken N.A. operates primarily as a health supplement importer and distributor, focusing on functional foods that promote digestive wellness, immune health, and natural detoxification. Its flagship brand, Golden Aojiru, has earned a niche following among health-conscious consumers in the United States seeking Japanese-style clean-label nutrition.

Primary Products:

• Golden Aojiru Original:

  • Made from young barley grass harvested in Japan
  • Rich in dietary fiber, vitamins, minerals, and antioxidants
  • Contains lactic acid bacteria for gut health

• Golden Aojiru Veggie Blend:

  • A blend of 25 different vegetables
  • Enhanced with enzymes and probiotics
  • Designed for daily detox and nutrient rebalancing

• Young Barley Grass Powder:

  • Unflavored version targeting supplement stackers
  • Suitable for smoothies and health regimens

• Barley Grass & White Peach Powder with Lactic Acid Bacteria:

  • Combines fruit-flavored natural taste with digestive health benefits

These products are non-GMO, free of artificial sweeteners, and manufactured in GMP-certified facilities in Japan. They are positioned as premium, functional health foods within the green superfood category.

Brand Origin and Legacy

The parent company, Nihon Yakken Co., Ltd., is one of the original developers of Aojiru, a traditional Japanese vegetable juice concept derived from barley grass. The brand enjoys recognition in Japan with millions of units sold annually and an established reputation for purity and quality.

Golden Aojiru was launched specifically for the U.S. market, with an emphasis on palatability and localized packaging, while preserving the authentic health formulation that made the brand a bestseller in Japan.

Distribution and Market Presence

While still in the growth stage in the U.S., Nihon Yakken N.A. has carved out a presence in the niche green supplement market. Their distribution network includes:

• Direct-to-consumer sales through golden-aojiru.com
• Listings on major platforms such as Amazon.com
• Select placements in Japanese supermarkets and natural food stores across California, New York, and Washington

Digital advertising and word-of-mouth referrals drive much of the brand’s sales, with a focus on Japanese-American communities and health-conscious consumers seeking traditional Eastern wellness products.

Estimated operational insights include:

• Online store traffic growth of 40% YoY from 2021–2023
• Monthly sales volume of over 8,000 units across flagship SKUs
• Return purchase rate exceeding 35%, indicating high customer satisfaction and loyalty

Target Market and Demographics

Golden Aojiru products are designed for:

• Adults aged 30–60 seeking digestive and immune support
• Health-conscious women in urban centers
• Individuals looking for caffeine-free, alkalizing green drinks
• Consumers of Asian origin familiar with traditional Aojiru concepts

The brand’s clean-label positioning and minimalist ingredient philosophy resonate with trends in plant-based, holistic, and preventive nutrition.

Regulatory and Quality Assurance

All Golden Aojiru products adhere to both Japanese and U.S. food safety standards:

• Manufactured in GMP-certified facilities
• Labeled in accordance with FDA supplement compliance
• All ingredients pass residue and heavy metal testing

Nihon Yakken also maintains transparency in sourcing by using traceable barley grass fields in Japan, processed via proprietary freeze-drying and micronization technologies that retain nutrient integrity.

Brand Positioning and Competitive Advantage

Golden Aojiru competes in the green superfood category alongside brands like Amazing Grass, Organifi, and Athletic Greens. Its distinct advantages include:

• Japanese authenticity backed by a 50-year legacy
• Palatable taste — a common barrier for Aojiru products
• Inclusion of probiotics and enzymes — enhancing digestive benefit
• Niche brand status — less mass-market, more premium/functional

Customer Feedback and Reviews

User feedback consistently highlights:

• “Light, refreshing flavor that actually tastes good” – Verified Amazon customer
• “Noticeable improvement in digestion and regularity after 1 week” – Health blog reviewer
• “A must-have in my daily detox stack” – Los Angeles-based wellness coach

The Golden Aojiru Original and Veggie Blend both maintain average customer ratings of 4.6/5 across DTC and Amazon platforms.

Strategic Goals and Future Plans

Nihon Yakken N.A. is planning to:

• Launch new fruit-infused Aojiru flavors tailored for the Western palate
• Expand distribution into national natural product retail chains
• Introduce subscription models and wellness bundles
• Invest in video-based content marketing and health influencer partnerships

The company is also exploring partnerships with naturopathic clinics and dietitians, promoting Golden Aojiru as a clinical nutrition solution.

With a blend of traditional Japanese craftsmanship and contemporary U.S. health trends, Nihon Yakken N.A. continues to advance its mission of bringing ancient wellness practices to modern consumers through trusted, natural nutrition.