NIELSENIQ (INDIA) PRIVATE LIMITED is a leading global service provider in retail and consumer analytics, operating under the umbrella of the globally recognized NielsenIQ brand. Headquartered in Mumbai, India, NielsenIQ delivers comprehensive market intelligence and actionable insights that empower brands, retailers, and manufacturers to make data-driven decisions.
Core Business
NielsenIQ specializes in retail measurement, advanced analytics, and market consulting, offering end-to-end consumer intelligence services. With deep industry expertise and access to extensive real-time data, the company serves as a vital partner to thousands of consumer goods companies and retailers.
Product and Service Offerings
NielsenIQ provides a wide range of data solutions categorized under four major verticals:
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Consumer Intelligence:
- Retail Measurement Services (RMS)
- Consumer Panel Services
- E-commerce Performance Tracking
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Advanced Analytics:
- Pricing and Promotion Optimization
- Marketing Mix Modeling
- Assortment and Space Planning
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Technology Solutions:
- AI-driven Data Integration Platforms
- Real-time Visualization Dashboards
- Predictive and Prescriptive Modeling Tools
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Consulting Services:
- Market Entry Strategy Consulting
- Brand Equity and Health Tracking
- In-store and Shopper Journey Insights
Specialization and USP
NielsenIQ is uniquely positioned with the most granular retail measurement data globally, enabling precision in pricing, promotion, and placement strategies. Their proprietary technology platforms allow seamless integration of internal and external datasets, enabling predictive intelligence and real-time decision-making.
Key USPs include:
- Access to 90+ countries' retail data
- Coverage of 85% of the global population
- First-party and third-party data fusion capabilities
- Vertical expertise across CPG, retail, beauty, and health
Financial Overview
Globally, NielsenIQ generates revenues exceeding USD 3 billion annually. In India, while localized financials are not publicly disclosed, NielsenIQ serves a majority of the top 50 FMCG companies, retailers, and digital commerce firms. Its India operations are part of a strategic growth region, contributing significantly to its global analytics and service outsourcing.
Shipment and Export Data
As a service company, NielsenIQ does not engage in physical product shipments. However, its data processing, analytics, and delivery services support clients in over 20 countries from its Indian analytics hubs.
Target Market
- FMCG and CPG Manufacturers
- Retail Chains and Modern Trade Networks
- E-commerce and Omnichannel Retailers
- Brand Marketers and Strategy Consultants
- Government and Public Policy Researchers
Capabilities
- 24x7 Data Collection Infrastructure
- Proprietary Retail Measurement Methodologies
- AI-Powered Analytics Engines
- Customized Dashboards and Real-time Insights
- Large-scale B2B and Consumer Panel Management
Certifications and Compliance
NielsenIQ India complies with global data privacy and corporate governance standards, including:
- ISO 27001 for data security
- GDPR and Indian DPDP compliance for personal data protection
- Industry-standard SaaS and data hosting protocols
Customer Testimonials
Top brands such as Hindustan Unilever, Nestlé, Marico, and ITC have acknowledged NielsenIQ’s strategic role in optimizing their go-to-market strategies, improving retail performance, and enhancing consumer engagement. Public case studies reflect multi-digit ROI improvements through NielsenIQ's pricing and promotion insights.
Major Achievements
- Launched NIQ Discover, a real-time retail measurement platform
- Pioneered RMS for India’s e-commerce sector
- Hosted NIQ India Thought Leadership Summits on evolving retail landscapes
- Recognized as a Leader in Retail Intelligence by Forrester and Gartner
- Expanded Analytics Hub in India, employing over 1,000 data scientists and analysts
