Nobleza 33 Tequila is an ultra-premium, artisanal tequila producer based in Arandas, Jalisco, Mexico—the heart of tequila country. With a philosophy rooted in heritage, craftsmanship, and elegance, Nobleza 33 offers a curated portfolio of small-batch tequilas made from 100% Blue Weber agave. The brand is dedicated to preserving traditional distilling practices while infusing a modern, luxury identity into every bottle it creates.
Brand Vision and Heritage
Founded with the intention to honor the noble traditions of agave distillation, Nobleza 33 represents the pinnacle of tequila artistry. The number “33” symbolizes spiritual enlightenment and noble pursuit, values deeply integrated into the company’s identity. The distillery partners with local agave farmers and jimadores to ensure the use of the finest hand-harvested piñas from the Highlands of Jalisco.
Product Portfolio
Nobleza 33 produces three core expressions, each uniquely crafted to reflect terroir, time, and taste:
Nobleza 33 Blanco
Crystal-clear, unaged tequila
Notes of citrus, agave, and pepper
Ideal for sipping or premium cocktails
Distilled twice using copper stills to retain full agave character
Nobleza 33 Reposado
Aged in American oak barrels for 6–8 months
Smooth, complex profile with hints of vanilla, caramel, and oak
Rich golden hue with a velvety finish
Nobleza 33 Reposado Legado
A legacy-aged Reposado tequila aged up to 11 months
Limited batch production for connoisseurs
Luxurious bottle presentation and superior depth of flavor
All products are crafted from 100% Blue Weber agave, slow-cooked in traditional stone ovens, and fermented naturally without chemical additives.
Production and Quality Standards
Nobleza 33 follows artisanal methods that prioritize quality over volume:
Harvesting: Mature agave plants are selected after 7–8 years of growth in the red volcanic soil of Los Altos.
Cooking: Stone oven baking allows for natural caramelization of agave sugars over 72 hours.
Fermentation: Open-air, natural fermentation using native yeasts
Distillation: Double-distilled in copper pot stills to extract purity and richness
Bottling: Hand-bottled in custom-designed glass with etched labeling and artisanal seals
The distillery adheres to NOM (Norma Oficial Mexicana) certification, guaranteeing authenticity and production within the Denomination of Origin for tequila.
Market Positioning and Strategy
Nobleza 33 positions itself in the ultra-premium spirits category, targeting:
High-end liquor retailers and duty-free outlets
Upscale restaurants, boutique bars, and speakeasies
Tequila collectors and discerning spirit enthusiasts
Key markets include Mexico, the United States, and Canada, with planned expansions into Europe and Asia through curated distributor networks.
Pricing Strategy:
Nobleza 33 Blanco: ~$55–$65 USD
Nobleza 33 Reposado: ~$70–$85 USD
Reposado Legado: ~$110–$130 USD (limited edition)
Sales and Growth Insights
Although specific financials are undisclosed, sales data and distributor reports suggest:
Sales growth of 40% YoY from 2021 to 2023
Average annual production of 15,000–18,000 bottles
High reorder rates from retail partners and luxury hospitality venues
Strong performance in California, Texas, and New York, with repeat purchase rates exceeding 60%
Digital Presence and Engagement
Nobleza 33 actively markets through visual storytelling and influencer collaborations:
Instagram (@nobleza33tequila): Over 12,000 engaged followers with strong visual branding
Facebook and YouTube: Platforms for showcasing behind-the-scenes content, production highlights, and tasting experiences
Engaged in events and tastings across major cities including Los Angeles, Guadalajara, and Toronto
Awards and Recognition
Double Gold – San Francisco World Spirits Competition (2022) for Nobleza 33 Reposado
Top 10 Craft Tequilas to Watch – Tequila Aficionado Magazine (2023)
Excellence in Packaging – Spirits International Prestige Awards (2021)
These accolades affirm Nobleza 33’s standing among the world’s best artisanal tequila producers.
Sustainability and Community Impact
Committed to eco-conscious farming by partnering with sustainable agave growers
Implements zero-waste production processes, recycling agave fibers into compost
Supports local employment and cultural preservation in Arandas by sourcing locally and offering training programs for youth in distillation and agave agriculture
Future Growth and Product Development
Nobleza 33’s strategic roadmap includes:
Launching Añejo and Extra Añejo expressions by 2026
Collaborating with Michelin-starred restaurants and luxury hotels
Introducing NFT authentication and digital traceability for collectors
Creating a tasting room and distillery experience center in Jalisco
Nobleza 33 continues to redefine what premium tequila means in the global marketplace—merging tradition, artistry, and innovation in every bottle.
