Exhibiting at World Tea Expo 2025

Nobleza 33 Tequila is an ultra-premium, artisanal tequila producer based in Arandas, Jalisco, Mexico—the heart of tequila country. With a philosophy rooted in heritage, craftsmanship, and elegance, Nobleza 33 offers a curated portfolio of small-batch tequilas made from 100% Blue Weber agave. The brand is dedicated to preserving traditional distilling practices while infusing a modern, luxury identity into every bottle it creates.

Brand Vision and Heritage

Founded with the intention to honor the noble traditions of agave distillation, Nobleza 33 represents the pinnacle of tequila artistry. The number “33” symbolizes spiritual enlightenment and noble pursuit, values deeply integrated into the company’s identity. The distillery partners with local agave farmers and jimadores to ensure the use of the finest hand-harvested piñas from the Highlands of Jalisco.

Product Portfolio

Nobleza 33 produces three core expressions, each uniquely crafted to reflect terroir, time, and taste:

• Nobleza 33 Blanco

  • Crystal-clear, unaged tequila
  • Notes of citrus, agave, and pepper
  • Ideal for sipping or premium cocktails
  • Distilled twice using copper stills to retain full agave character

• Nobleza 33 Reposado

  • Aged in American oak barrels for 6–8 months
  • Smooth, complex profile with hints of vanilla, caramel, and oak
  • Rich golden hue with a velvety finish

• Nobleza 33 Reposado Legado

  • A legacy-aged Reposado tequila aged up to 11 months
  • Limited batch production for connoisseurs
  • Luxurious bottle presentation and superior depth of flavor

All products are crafted from 100% Blue Weber agave, slow-cooked in traditional stone ovens, and fermented naturally without chemical additives.

Production and Quality Standards

Nobleza 33 follows artisanal methods that prioritize quality over volume:

• Harvesting: Mature agave plants are selected after 7–8 years of growth in the red volcanic soil of Los Altos.
• Cooking: Stone oven baking allows for natural caramelization of agave sugars over 72 hours.
• Fermentation: Open-air, natural fermentation using native yeasts
• Distillation: Double-distilled in copper pot stills to extract purity and richness
• Bottling: Hand-bottled in custom-designed glass with etched labeling and artisanal seals

The distillery adheres to NOM (Norma Oficial Mexicana) certification, guaranteeing authenticity and production within the Denomination of Origin for tequila.

Market Positioning and Strategy

Nobleza 33 positions itself in the ultra-premium spirits category, targeting:

• High-end liquor retailers and duty-free outlets
• Upscale restaurants, boutique bars, and speakeasies
• Tequila collectors and discerning spirit enthusiasts

Key markets include Mexico, the United States, and Canada, with planned expansions into Europe and Asia through curated distributor networks.

Pricing Strategy:

• Nobleza 33 Blanco: ~$55–$65 USD
• Nobleza 33 Reposado: ~$70–$85 USD
• Reposado Legado: ~$110–$130 USD (limited edition)

Sales and Growth Insights

Although specific financials are undisclosed, sales data and distributor reports suggest:

• Sales growth of 40% YoY from 2021 to 2023
• Average annual production of 15,000–18,000 bottles
• High reorder rates from retail partners and luxury hospitality venues
• Strong performance in California, Texas, and New York, with repeat purchase rates exceeding 60%

Digital Presence and Engagement

Nobleza 33 actively markets through visual storytelling and influencer collaborations:

• Instagram (@nobleza33tequila): Over 12,000 engaged followers with strong visual branding
• Facebook and YouTube: Platforms for showcasing behind-the-scenes content, production highlights, and tasting experiences
• Engaged in events and tastings across major cities including Los Angeles, Guadalajara, and Toronto

Awards and Recognition

• Double Gold – San Francisco World Spirits Competition (2022) for Nobleza 33 Reposado
• Top 10 Craft Tequilas to Watch – Tequila Aficionado Magazine (2023)
• Excellence in Packaging – Spirits International Prestige Awards (2021)

These accolades affirm Nobleza 33’s standing among the world’s best artisanal tequila producers.

Sustainability and Community Impact

• Committed to eco-conscious farming by partnering with sustainable agave growers
• Implements zero-waste production processes, recycling agave fibers into compost
• Supports local employment and cultural preservation in Arandas by sourcing locally and offering training programs for youth in distillation and agave agriculture

Future Growth and Product Development

Nobleza 33’s strategic roadmap includes:

• Launching Añejo and Extra Añejo expressions by 2026
• Collaborating with Michelin-starred restaurants and luxury hotels
• Introducing NFT authentication and digital traceability for collectors
• Creating a tasting room and distillery experience center in Jalisco

Nobleza 33 continues to redefine what premium tequila means in the global marketplace—merging tradition, artistry, and innovation in every bottle.