Exhibiting at Thaifex - Anuga Asia 2025

Nongyao Foods Products Ltd., Part., based in Chiang Rai, Thailand, is a specialized manufacturer and retailer of premium Phu Lae pineapple products. Recognized for its dedication to quality and regional agricultural development, the company focuses on processing and marketing the unique Phu Lae pineapple—a distinctively sweet and aromatic variety native to northern Thailand. With a fully integrated operation from farm to shelf, Nongyao Food has emerged as a key player in the regional fruit product industry.

Core Business

The company's core business lies in the cultivation, processing, and retail of pineapple-based food products. By promoting the native Phu Lae pineapple, Nongyao Food not only supports local farmers but also introduces this specialty fruit to broader domestic and international markets through value-added processing and modern retail packaging.

Product and Service Offerings

Nongyao Foods offers a diverse portfolio centered around pineapple, including:

• Fresh Fruits

  • Whole and sliced Phu Lae Pineapple

• Processed Fruits

  • Dried Phu Lae Pineapple (low-temperature dehydration for nutrient retention)
  • Frozen Pineapple for export and foodservice industries

• Fruit-Based Products

  • Pineapple Jam (with no preservatives)
  • Pineapple Gummies and Snacks
  • Pineapple Cookies with fruit filling

• Bakery Items

  • Sandwich Bread
  • Whole Wheat Bread (used for fruit sandwich products)

• Beverages

  • Fresh fruit juices made from Phu Lae pineapple

These products are marketed through physical stores, regional markets, and select e-commerce platforms.

Specialisation and Core USP

Nongyao Food’s core USP lies in its specialization in Phu Lae pineapple, a small, low-acidity, highly sweet pineapple that is well-suited for both fresh consumption and processing. The company’s integrated supply chain—from cultivation to final product—ensures quality control, freshness, and traceability.

Key differentiators include:

• Exclusive sourcing from certified Phu Lae growers in Chiang Rai
• Low-temperature drying and freezing to preserve flavor and nutrients
• Emphasis on clean-label, minimally processed pineapple-based products

Financial Strength

As a regional SME (Small and Medium Enterprise), Nongyao Food maintains a stable business through direct farm partnerships and low-overhead operations. Though exact financial figures are not publicly disclosed, the company has achieved year-on-year growth through product diversification and increased regional retail presence.

Export and Shipment Performance

While primarily focused on domestic markets, Nongyao Food has begun piloting exports of its dried and frozen pineapple products, particularly targeting markets in:

• Japan
• Singapore
• South Korea

The company's compliance with food safety standards and export documentation, including phytosanitary certification, supports its ability to scale internationally.

Target Market

Nongyao Food caters to:

• Domestic Consumers seeking premium fruit-based snacks and spreads
• Tourism-related Retailers who value local, artisanal food souvenirs
• Overseas Importers of tropical fruit snacks and frozen fruit ingredients
• Health-conscious and Organic Product Retailers

The brand particularly resonates with consumers focused on natural, regional fruit products free from additives.

Operational Capabilities

• Facilities: Localized processing unit equipped for slicing, drying, freezing, and baking
• Production Volume: Capacity to process over 5 tons of pineapple per week
• Packaging: Vacuum-sealed and nitrogen-flushed pouches to extend shelf life
• Quality Control: Manual sorting and quality grading to ensure fruit integrity

Certifications and Compliance

While specific ISO or HACCP certifications are not published, the company adheres to the Thai FDA and Department of Agriculture regulations, ensuring:

• Proper hygiene during processing
• Compliance with national food labeling laws
• Traceability for farm-sourced produce

Customer Testimonials

Although not formally published, the company has received strong regional word-of-mouth praise and local media recognition for its high pineapple quality, well-balanced jam, and creative use of pineapple in baked goods and snacks.

Major Achievements

• Branding of “Nongyao Food” as a Chiang Rai regional product leader
• Development of Pineapple-based Value Chains with local growers
• Participation in Thai agricultural trade fairs and exhibitions
• Pilot export partnerships with distributors in East Asia

Nongyao Food continues to elevate the profile of Phu Lae pineapple as a unique Thai agricultural product through sustainable practices, product innovation, and regional development.