Exhibiting at Asia Fruit Logistica 2025

Novafruit S.r.l. is a dynamic and internationally recognized Italian company based in Genova, specializing in the export and wholesale distribution of fresh fruits. With over three decades of experience, Novafruit has positioned itself as a key player in the Mediterranean fresh produce trade, known for high-quality sourcing, efficient logistics, and customized export solutions.

Core Business and Product Offerings

Novafruit's business model revolves around the export of fresh fruits from Italy and other selected production regions to global markets. The company supplies a diverse and seasonal range of fruits, including:

• Kiwifruits (green and yellow varieties)
• Apples (Golden, Fuji, Gala, Granny Smith)
• Table Grapes (white, red, and black seedless)
• Citrus Fruits (oranges, lemons, clementines)
• Stone Fruits (peaches, nectarines, plums)
• Exotic Fruits (bananas, pineapples, avocados)

Their operations include sourcing directly from growers and cooperatives, managing post-harvest logistics, packaging, and coordinating air and sea freight exports to more than 40 countries.

Specialization and Unique Value Proposition

Novafruit’s core strengths include:

• Fast Logistics & Global Reach: Expertise in both air and maritime transport with cold-chain management
• Flexible Packaging: Tailored to meet destination market preferences (e.g., GDO retail-ready, bulk, custom branding)
• Seasonal Continuity: Strategic partnerships across hemispheres allow year-round supply of key fruit categories
• Multilingual Service: English, Italian, Spanish, and French-speaking staff

The company is known for its agility in responding to specific client demands and has built a strong reputation with retailers, wholesalers, and foodservice distributors globally.

Financials and Shipment Data

As per Italy’s export databases and business trade directories, Novafruit reports robust revenue figures:

• Annual Turnover: Over €25 million
• Export Turnover: Between €15–50 million
• Shipment Volume: Estimated 20,000–30,000 tons annually
• Key Export Markets: Europe (Germany, France, UK), Middle East (UAE, Saudi Arabia), North Africa (Morocco, Egypt), Asia (Hong Kong, Singapore)

The company handles high-frequency shipments during European harvest seasons and peak demand windows like Ramadan, Christmas, and Chinese New Year.

Target Market

Novafruit targets a broad B2B clientele including:

• Large Retail Chains (GDO)
• Importers & Distributors
• Wholesale Markets
• Catering and HORECA Distributors
• Organic Product Buyers (for select certified produce)

The company has demonstrated strong client retention in regions with high consumption of European fruits, particularly in the Gulf and Asian markets.

Capabilities

• Cold Chain Logistics: End-to-end temperature-controlled environments from farm to export port
• Air Freight Expertise: Especially for perishable or high-margin fruits like berries and figs
• Custom Packaging & Branding: Branding under “Novafruit Italia” or private-labeling as per client specification
• Multi-modal Transportation: Use of both Reefer containers and air pallets for diversified delivery options

Certifications and Compliance

While specific certifications are not publicly listed on the website, Novafruit works extensively with certified growers and cooperatives who comply with:

• GlobalG.A.P.
• GRASP
• ISO 9001 (Quality Management Systems)
• Organic Certifications (EU and USDA where applicable)

All processes are said to be traceable from field to shelf, supported by internal quality assurance mechanisms.

Customer Testimonials

Though direct testimonials are limited, Novafruit is a frequent supplier to established importers and retailers, evidenced by repeat business and export growth.

Trade platforms highlight client comments such as:

• “Excellent responsiveness and high-quality fruits during peak seasons”
• “Trustworthy supplier with consistent performance in the GCC region”

The company’s long-term client relationships across Europe and the Middle East validate its reliability and service quality.

Major Achievements

• Over 30 years of uninterrupted export operations
• Achieved double-digit export growth in key years (2018–2022)
• Developed a trusted fruit brand – Novafruit Italia, known across international markets
• Built a strong network of grower cooperatives in Piedmont, Apulia, Sicily, and Lazio
• Participated in major trade fairs including Fruit Logistica (Berlin) and Macfrut (Rimini)

With a legacy of quality and innovation, Novafruit S.r.l. continues to strengthen its global presence by offering sustainable, traceable, and premium fruit exports from Italy to the world.