Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Founded in Barcelona, Spain, Novameat is a pioneering food technology company redefining the future of sustainable protein through its proprietary 3D-printing technology and plant-based innovations. By merging cutting-edge bioprinting with advanced food science, Novameat aims to create fibrous, meat-like textures that closely mimic traditional meat products while being entirely plant-based.

Core Business and Product Offerings

Novameat’s mission is to provide the world with high-quality, scalable, and sustainable alternatives to animal-based meat. Its core focus lies in the production of whole-cut plant-based meats with high nutritional value and low environmental impact. Key product lines include:

• Pulled Nova-chicken: A versatile shredded chicken alternative.
• Shredded Nova-beef: A high-protein beef analogue perfect for tacos and stir-fries.
• Deli Nova-turkey: A plant-based deli meat suitable for sandwiches and platters.
• Nova-chicken mini-fillets: Mimicking traditional chicken cuts with a clean, juicy bite.

All products are made using Novameat’s patented microextrusion and 3D-printing technology, capable of replicating muscle fiber structures and interstitial fat distribution seen in conventional meats.

Specialisation and Unique Selling Proposition

Novameat’s most distinctive USP lies in its application of 3D bioprinting to food production—an area that very few global competitors are actively commercializing. Unlike traditional extrusion-based meat analogues, Novameat achieves superior muscle-like texture, nutrient infusion, and moisture retention, offering a sensory experience much closer to animal meat.

The technology also allows the creation of customized meat textures for different cuisines and dietary requirements, representing a significant leap in plant-based innovation.

Target Market and Positioning

Novameat primarily targets:

• Foodservice providers and high-end restaurants
• Alternative protein innovators
• Institutional buyers and meal-prep companies
• Sustainability-conscious consumers

Its products are particularly well-positioned in European markets where plant-based consumption is rapidly growing. With a B2B-first approach, Novameat aims to empower chefs and food innovators to develop next-generation dishes that are healthy, ethical, and environmentally responsible.

Financials and Funding

Novameat has raised over €5 million in funding from prominent EU innovation agencies, impact investors, and venture capital firms. It received support from EIT Food, part of the European Institute of Innovation and Technology (EIT), as well as funding from New Crop Capital and Lever VC.

The funds are being used to scale production, expand R&D, and enhance 3D-printing throughput for mass-market penetration.

Shipment and Export Activity

While Novameat is in a pre-commercial or limited commercial rollout phase, initial shipments have been sent to early adopters, R&D partners, and pilot kitchens across Europe. The company is establishing export protocols aligned with EU Novel Food Regulations, which are critical for expanding to markets like the UK, North America, and Asia.

Capabilities and Infrastructure

Novameat has developed:

• A proprietary 3D-printing platform with adjustable print-heads for different meat analogues
• An in-house food engineering team and AI-driven formulation systems
• A small-scale pilot production facility in Barcelona with plans for expansion into a dedicated industrial site

Their process is fully scalable, capable of printing up to several kilograms of structured meat per hour—an impressive feat in the alt-protein space.

Certifications and Compliance

Novameat products comply with:

• EU Food Safety Authority (EFSA) requirements
• Vegan certification standards
• HACCP protocols in production environments

As their technology is novel, they also work with regulatory consultants to ensure compliance for cross-border product approvals under Novel Food Regulations.

Customer Testimonials and Industry Recognition

Novameat has garnered widespread acclaim from chefs, technologists, and global media. Notable feedback includes:

“It’s the most meat-like texture I’ve tried in plant-based form — finally something whole-cut and juicy.”
— Executive Chef, Michelin-starred restaurant, Barcelona

“This is a game-changer in the plant-based arena.”
— FoodTech Industry Analyst, EIT Food Demo Day

Achievements and Industry Milestones

• First in the world to 3D-print a whole-cut steak from plant-based ingredients (2018)
• Showcased at Mobile World Congress and CES, attracting global media attention
• Selected by EIT Food for flagship sustainability acceleration programs
• Recognized in publications such as Wired, Forbes, and Bloomberg for its scientific and entrepreneurial leadership in the plant-based space

Novameat continues to lead the transformation of the alternative protein industry with its highly scalable, tech-driven approach to creating sustainable meat analogues. As demand for ethical and environmentally friendly food options rises, Novameat is poised to become a dominant player in the next generation of food innovation.