Product Offerings
Products:
Functional Collagen Solutions: NOVAPRO+ Animal Proteins, NOVAPRO+ Functional Systems
Novapron, a subsidiary of JBS — one of the world's largest protein producers — is a Brazil-based manufacturer of high-performance functional ingredients derived from bovine collagen. Located in Guaiçara, Brazil, Novapron plays a key role in delivering innovative protein-based solutions to the global food industry, with a strong focus on technological excellence, sustainability, and nutritional enhancement.
Company Overview
Novapron specializes in the production of collagen-based ingredients designed to enhance texture, yield, and nutritional value in processed meat and other food formulations. As part of JBS’s innovation ecosystem, Novapron benefits from a vertically integrated supply chain, strict quality control, and a sustainable raw material base.
Led by Walter Lene, the company serves both domestic and international markets, supplying food processors, manufacturers, and nutritional brands with tailored protein solutions under its flagship NOVAPRO+ line.
Product Portfolio
Novapron’s offerings are built around two primary product families:
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NOVAPRO+ Animal Proteins:
- Bovine collagen proteins with high functionality.
- Used to improve water retention, emulsification, and binding in meat products.
- Enables cleaner label formulations by reducing dependency on synthetic additives.
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NOVAPRO+ Functional Systems:
- Customized blends developed in partnership with clients.
- Tailored for various applications including sausages, hams, burgers, nuggets, and plant-protein hybrids.
- Optimizes cost-performance balance and sensory attributes.
These products are manufactured with advanced technology to ensure solubility, stability, and consistent functional performance across industrial applications.
Unique Selling Proposition (USP)
Novapron’s competitive edge is rooted in:
- JBS Integration: Backed by the world’s largest beef processor, ensuring steady raw material supply and traceability.
- Customization Capability: Develops client-specific blends and applications through collaborative R&D.
- High Functional Purity: Products are refined to deliver targeted technical performance without fillers.
Global Reach and Market Impact
Novapron exports its NOVAPRO+ range across Latin America, North America, Europe, and Asia. With Brazil being a leading global supplier of bovine collagen, Novapron’s international presence continues to grow.
- Production Capacity: Not publicly disclosed, but JBS reports collagen production growth of over 18% YoY across its ingredient divisions.
- Export Trends: Shipments tracked via platforms like Trademo show growing penetration into processed meat markets in Mexico, USA, Germany, and Japan.
Target Markets
Novapron caters to:
- Meat and Poultry Processors
- Ready-to-Eat and Convenience Food Manufacturers
- Nutrition and Functional Food Brands
- Plant-based Protein Innovators
Its products are particularly suited for customers seeking yield improvement, texture enhancement, and nutritional fortification.
Infrastructure and Capabilities
- R&D Laboratories: Onsite facilities for application testing and prototype development.
- Technological Center: Provides co-creation support for clients to formulate and optimize food products.
- Sustainability Practices: Sources collagen from JBS’s zero-waste beef processing operations.
Certifications and Quality Compliance
Novapron adheres to stringent quality and safety protocols, which typically include:
- ISO 9001 Quality Management System
- FSSC 22000 Food Safety Certification
- GMP and HACCP Standards
- Halal and Kosher Certifications upon request
These certifications make its ingredients suitable for international food applications with varied regulatory and dietary requirements.
Industry Recognition and Feedback
Clients acknowledge Novapron for its technical support, reliable product performance, and ability to reduce formulation costs without compromising quality. Its collaboration-driven approach and strong technical documentation are frequently highlighted in industry evaluations.
Major Achievements
- Flagship Brand Recognition: NOVAPRO+ is gaining traction as a leading brand in the functional protein space.
- Partnership Expansion: Collaborates with multinationals in meat processing and alternative proteins.
- Innovation Pipeline: Investing in bioactive peptides and collagen hydrolysates for future nutritional applications.
Novapron stands at the intersection of food technology, sustainability, and functional nutrition. Backed by JBS’s global infrastructure and powered by localized R&D, the company is well-positioned to lead the next wave of protein innovation for the evolving global food industry.