Information Technology and Software, Consulting and Professional Services
ROI-Led Merchandising, Category Intelligence, Continuity Coverage, Shelf Audit, Promotional Audit, Site Survey, In-Store Product Demo Audit
Observa, Inc. specializes in providing data-driven merchandising solutions for consumer packaged goods (CPG) companies and retailers. Utilizing a network of over 400, 000 field representatives, Observa captures real-time data on shelf conditions, promotional execution, and store compliance to maximize sales and ROI. The company combines advanced technology with human insights to deliver actionable intelligence, ensuring optimal retail execution.
