Peachy Village Co., Ltd., headquartered in Bangkok, Thailand, is a specialized food manufacturing company dedicated to producing high-quality baby food products tailored to meet the nutritional needs of infants and toddlers. Established with a mission to support parents by offering safe, natural, and nutritious food options for their little ones, Peachy Village has become one of Thailand's leading baby food brands.
Core Business and Offerings
Peachy Village’s primary business is the development and production of baby food under the brand name "Peachy." Their extensive product portfolio includes:
- Baby Purees: Made from natural fruits and vegetables such as apple, banana, spinach, pumpkin, and mango. These are packaged in BPA-free squeeze pouches and are suitable for babies aged 6 months and above.
- Ready Meals and Soups: Nutritionally balanced meal options such as Chicken & Corn Soup and Fish & Vegetable Mix designed to ease mealtime for parents while providing adequate nutrition for toddlers.
- Healthy Snacks: Including multigrain cookies and multigrain puffs fortified with essential nutrients like iron and calcium, made without added sugars or preservatives.
All products are manufactured in their HACCP and GMP-certified facility, ensuring the highest standards in food safety and quality.
Specialization and Unique Selling Proposition
Peachy Village stands out in the Thai market for its rigorous focus on:
- Natural Ingredients: Using fresh, local Thai produce without any artificial additives or preservatives.
- Developmental Nutrition: Formulated with pediatric nutritionists to support age-appropriate dietary needs.
- Convenient Packaging: Pouches and snack packs that are parent-friendly and designed for on-the-go feeding.
- Cultural Sensitivity: Recipes that reflect Thai dietary preferences, such as jasmine rice-based meals, promoting local food heritage.
Financial Strength
While Peachy Village does not publicly disclose detailed financial data, market analysis from Thailand's baby food sector indicates steady annual growth. Industry insights suggest Peachy controls an estimated 10–15% market share in Thailand’s organic and natural baby food category, competing with international giants like Heinz and Gerber.
In 2022, Peachy reported via media interviews that their annual sales reached over THB 100 million (approx. USD 2.9 million), with year-on-year growth attributed to increasing demand for organic baby food in Southeast Asia.
Export and Shipment Data
Peachy Village has expanded its market reach through strategic exports, primarily to:
- Hong Kong
- Singapore
- Cambodia
- Malaysia
Trade intelligence platforms and export records highlight:
- Annual Export Volume (2023): Estimated 85 metric tons
- Primary Export Products: Fruit puree pouches and baby soups
- Distribution Channels: Pharmacies, online retailers, and specialty baby stores
Target Markets
Peachy Village targets:
- Health-conscious parents looking for natural and additive-free baby food
- Urban middle-class families across ASEAN and East Asia
- Export wholesalers seeking high-quality, certified baby nutrition solutions
- Retailers and e-commerce platforms focusing on infant and toddler products
Capabilities
- In-house R&D: With a dedicated team of nutritionists and food scientists
- Custom Manufacturing: Offers OEM services for private label clients
- Cold Chain Logistics: Ensures freshness and product integrity during distribution
- Scalable Production: Facility capable of handling high-volume SKUs
Certifications and Compliance
Peachy Village Co., Ltd. adheres to stringent food safety and quality standards:
- HACCP Certified
- GMP Certified
- Halal Certified
- Thai FDA Registered
The company also adheres to ASEAN Common Principles and Codex guidelines for infant foods.
Customer Testimonials
"As a first-time parent, I trust Peachy for their transparent labeling and natural ingredients. It’s comforting to know I’m giving my child real, wholesome food."
— Thai parent review on Facebook
Major Achievements
- Top 5 Best-Selling Baby Food Brands in Thailand (2022) – As per Thai Retailers Association
- Featured at THAIFEX – Anuga Asia 2023
- Recognized by the Ministry of Commerce for Export Excellence (2022)
- Launched 15 new SKUs in under two years to meet evolving consumer needs
