Exhibiting at Thaifex - Anuga Asia 2025

Pennin Penny Patisseries Co., Ltd., headquartered in Bangkok, Thailand, is a premium snack manufacturer and café operator specializing in artisanal gourmet popcorn. The company is widely recognized under its flagship brand, Pennii Premium Popcorn, and has built a unique identity in Thailand's upscale snack and patisserie segment by blending local flavors with international snacking trends.

Company Overview

Established with the vision of elevating popcorn from a casual snack to a luxury indulgence, Pennin Penny Patisseries combines patisserie craftsmanship with innovative flavor development. Its boutique-style presentation, extensive flavor profiles, and vibrant retail experience set the company apart in a highly competitive market.

Core Business

The company operates in two main segments:

• Manufacturing and Retail of Gourmet Popcorn: Handcrafted in small batches using non-GMO corn, real butter, and natural ingredients.
• Café Operations (Pennii Popcorn Café): Offers popcorn-infused beverages and desserts in a contemporary café setting.

Their presence spans across major malls and pop-up venues in Bangkok and nearby urban centers.

Product and Service Offerings

1. Gourmet Popcorn Flavors:

• Classic Caramel
• Chocolate Drizzle
• Royal Cheese
• Salted Egg
• Tom Yum Goong (Thai Hot & Sour Soup Flavor)
• Monthong Durian
• Low Sugar Variants

Each flavor is packaged with attention to aesthetics, often in collectible tins or seasonal gift sets targeted at premium gift buyers and tourists.

2. Beverage and Dessert Offerings (Café Concept):

• Popcorn Milkshakes
• Popcorn Iced Coffees
• Dessert Combos with Popcorn Toppings

These offerings aim to enhance the brand’s image as an experiential snacking destination rather than a traditional FMCG snack producer.

Unique Selling Proposition (USP)

• Thai-Inspired Artisanal Flavors: Localized, culturally resonant flavors such as Tom Yum and Durian set Pennii apart.
• Boutique Brand Identity: Positioning in malls and lifestyle hubs creates a premium snack experience.
• Giftable Packaging: Appeals to tourists and premium gift segments during festivals and holidays.
• In-store Experience: Combines café and patisserie ambience with product sampling.

Financial and Operational Insights

While specific revenue figures are not publicly disclosed, Pennin Penny Patisseries has scaled its operations through physical presence in high-traffic retail environments and an active online presence via Facebook and Instagram. Their engagement in B2C gift and tourist segments, especially during festive seasons, suggests strong periodic sales performance.

According to Thai business registry and press releases, the company has seen year-over-year growth in both revenue and retail footprint since launching their café and gift product line.

Export and Shipment Data

There is limited direct export activity visible in public trade records, indicating that the company primarily operates within the domestic Thai market. However, its premium packaging and English-language branding indicate strategic readiness for export opportunities, particularly targeting Asian luxury snack consumers and specialty gift importers.

Target Market

• Urban middle to upper-class Thai consumers
• Tourists and gift buyers
• Retailers and lifestyle malls seeking boutique snack kiosks
• Specialty and gourmet food distributors

Capabilities

• In-house Production: Small batch processing ensures quality control and freshness.
• Custom Flavor Development: Seasonal and limited edition launches to maintain customer interest.
• Retail Operations: Café-style sales and in-store engagement.
• Marketing via Social Media: Active engagement and product promotions on Facebook.

Certifications and Compliance

• Compliance with Thailand’s FDA food safety regulations.
• Registered food manufacturing and retail business under Thai commercial laws.
• Use of certified food-grade packaging materials.

Customer Testimonials

Pennii Premium Popcorn enjoys high ratings on social media platforms, particularly for its caramel and cheese variants. Customers frequently highlight the premium feel, taste consistency, and gift-ready packaging. The café concept has received positive mentions in local food blogs and lifestyle magazines.

Achievements

• Developed one of Thailand’s first premium popcorn café concepts.
• Gained brand recognition through high-traffic mall locations and seasonal gift promotions.
• Featured in Thai lifestyle media and food showcases for creative snacking concepts.
• Expanded brand recall through consistent social media campaigns and influencer collaborations.

Pennin Penny Patisseries Co., Ltd. exemplifies the successful fusion of gourmet food craftsmanship with modern retail trends, creating a memorable and indulgent popcorn experience for Thai and international consumers alike.