Exhibiting at Thaifex - Anuga Asia 2025

PGP Inno Group Co., Ltd., based in Bangkok, Thailand, is a forward-thinking food innovation company renowned for its unique approach to health-conscious meal solutions. Under its flagship brand Choize, the company delivers ready-to-eat, nutritionally balanced meals in an innovative bottled format—reshaping the Thai clean food landscape with convenience, quality, and science-backed nutrition.

Company Overview

Founded by industry veteran Kriengsak Thiennukul, PGP Inno Group positions itself at the intersection of food technology, nutrition science, and consumer wellness. Its commitment to “clean food in a bottle” is guided by a philosophy of minimal processing, natural ingredients, and portion-controlled convenience—designed to meet the lifestyle needs of busy, health-oriented consumers.

Core Business

The company’s operations focus on the development, manufacturing, and direct-to-consumer marketing of:

• Ready-to-Eat Clean Food Meals: Bottled, portioned, and nutritionally calibrated.
• Functional Nutrition Solutions: Catering to calorie-conscious and health-focused consumers.
• Retail and E-Commerce Distribution: Via online platforms and health food networks.

Product and Service Offerings

Choize Clean Food in a Bottle:

• Main Features:

  • Balanced macronutrient ratios (protein, carbs, fats)
  • Low-calorie meal replacement option (~250–350 kcal per bottle)
  • Made with whole food ingredients such as brown rice, lean meats, and vegetables
  • Vacuum-sealed, shelf-stable for short-term refrigerated storage

• Target Use Cases:

  • Meal replacement for office workers, gym-goers, and students
  • Weight management plans and dietary regimens
  • Functional meal programs (e.g., detox, high-protein)

Each product is portion-controlled, eliminating the guesswork for calorie counters and diet-focused consumers.

Unique Selling Proposition (USP)

• Meal in a Bottle: One of the first Thai brands to offer full meals in bottled format.
• Nutritionally Engineered: Each recipe is designed for satiety, energy, and metabolic support.
• Convenience First: Designed for grab-and-go urban lifestyles.
• No Artificial Additives: Free from preservatives, MSG, and colorants.

Financial and Operational Insights

While financial data is not publicly available, PGP Inno Group has gained visibility in the health and wellness community through influencer marketing, fitness partnerships, and social media traction. The company operates via a lean manufacturing model with centralized production, distribution, and direct-to-consumer sales, primarily focused on metropolitan Bangkok.

Its expansion into fitness studios, wellness clinics, and co-working spaces shows a clear strategy to embed the brand within lifestyle ecosystems.

Export and Shipment Data

As of current public records, PGP Inno Group primarily serves the domestic Thai market with limited export activity. However, the bottled clean food concept positions the company favorably for future expansion into ASEAN health food and convenience snack markets.

Target Market

• Urban professionals seeking healthy, fast meals
• Fitness and wellness enthusiasts
• Meal plan subscribers and weight-loss program participants
• Health-conscious consumers with limited meal prep time

Capabilities

• In-house Food Formulation and R&D
• Refrigerated Logistics and Delivery
• E-commerce and Subscription Fulfillment
• Custom Meal Program Development

The company is capable of batch-based production for retail and subscription customers, with scalability for regional export if required.

Certifications and Compliance

• Registered with the Thai FDA
• Food safety and hygienic manufacturing practices
• Nutritional labeling compliant with Thai food regulatory standards
• Packaging designed for cold-chain compatibility

Customer Testimonials

Users on social media and health forums often highlight:

• Convenience of the bottled format
• Effective support for calorie control and weight loss
• Surprisingly full-flavored taste despite the health-oriented formulation
• Satisfaction in satiety and energy levels post-consumption

Repeat customers indicate strong product-market fit in the urban clean food niche.

Achievements

• Successfully launched one of Thailand’s first bottled clean food products
• Developed over 10 SKUs tailored to different caloric and nutritional needs
• Expanded Choize availability through fitness centers, health clinics, and online stores
• Garnered attention from Thailand's health and wellness media segments

PGP Inno Group continues to innovate in the clean eating space, leveraging convenience, nutrition science, and lifestyle branding to redefine how Thai consumers engage with everyday meals.