Exhibiting at IFEX Philippines 2025

Tucked in the verdant landscape of Tuba, Benguet, Pinderella's Kitchen offers a unique culinary destination that bridges Filipino comfort food with artisanal innovation. Founded and operated by the husband-wife duo Peter and Ella Pinder, this family-run enterprise is more than a restaurant—it's a local food lab, a community-centric commissary, and a champion of Cordilleran flavors.

Core Business

Pinderella’s Kitchen operates as both a pre-booked dining experience and a food product developer. Located near Baguio City in a rustic garden setting, the business provides an intimate café-style ambiance while also producing high-quality preserves and culinary condiments tailored for local MSMEs and food entrepreneurs.

Product and Service Offerings

Café Experience

• Pre-booked set menus offering:
  • Roasted chicken with pasta, soup, sweets
  • Cordilleran-inspired savory plates
  • Sweet plates featuring local fruits, jams, and pastries

The dining model emphasizes slow-food principles, curated menus, and personalized service in a private garden setting, often requiring advance booking due to limited seating.

Artisan Food Products

• Fruit Concentrates (Lemon, Calamansi, Strawberry)
• Homemade Marmalades and Jams (Strawberry, Guava, Passion Fruit)
• Artisan Vinegars (infused with herbs and fruits)
• Chili Garlic Condiments
• Ube Halaya (Purple yam jam)

These products are crafted in small batches using locally sourced, seasonal ingredients and are sold in community markets, artisan fairs, and through social media outreach.

Specialization and Unique Strengths

Pinderella’s Kitchen stands out for its:

• Hyper-local sourcing model, working with local farmers in Benguet for strawberries, guavas, lemons, and vegetables.
• Focus on R&D for food preservation, making them a go-to kitchen for MSMEs seeking formulation support for natural food products.
• Operating as both a culinary experience and micro-commissary, merging hospitality with food innovation.

Financial and Operational Insights

Although a micro-enterprise, the business has demonstrated:

• Monthly production capacity of over 200 bottles of jams and marmalades.
• 90% booking rate for dining services during peak tourist seasons (based on social media feedback and tour collaborations).
• Participates in local trade fairs and DTI MSME development programs, receiving equipment grants and marketing support.

Shipment and Distribution

• Supplies to artisan bazaars in Baguio and La Trinidad.
• Products are featured in local pasalubong centers and weekend markets.
• Regular participation in regional OTOP (One Town, One Product) exhibitions, enabling broader market reach.

Target Market

• Tourists and food travelers looking for curated dining experiences in Benguet.
• Pasalubong shoppers and health-conscious urban consumers.
• Food MSMEs and home-based entrepreneurs in need of product formulation and small-scale food lab services.

Capabilities

• Equipped with a semi-commercial kitchen and food processing space.
• Operated by skilled culinary professionals with R&D knowledge.
• Strong digital presence via Facebook and TikTok, showcasing meals, customer feedback, and production processes.

Certifications and Compliance

• LGU Business Permit
• DTI Registered MSME
• Participates in food safety training sessions by the Department of Trade and Industry (DTI) and local cooperatives.

Customer Testimonials

“One of the most unique dining experiences in the North! Each plate tells a story—and the jams are simply divine.”
— Traveler from Manila via Facebook Review

“We worked with Pinderella’s to develop our chili-garlic oil and they helped us scale it. Amazing support for small food start-ups!”
— Local MSME entrepreneur, Benguet

Major Achievements

• Featured by DTI Cordillera for innovation in micro food enterprises
• Gained viral traction with over 100,000+ combined views on TikTok for dining and product content
• Recognized by local tourism boards as a must-visit dining spot in Tuba, Benguet
• Supported the launch of 5+ MSME food brands through its kitchen formulation services

Pinderella’s Kitchen exemplifies how culinary tradition, local sourcing, and small-scale innovation can redefine rural entrepreneurship and community-based tourism.