Exhibiting at Thaifex - Anuga Asia 2025

Piyavate Battle Co., Ltd. is a specialized Thai beverage company based in Huai Khwang, Bangkok, operating as a functional drink subsidiary affiliated with the renowned Piyavate Hospital. With a focus on preventative health and daily nutrition, the company produces vitamin-enriched beverages under the Piyavate Battle brand, aiming to bridge the gap between clinical wellness and everyday hydration.

Core Business

Piyavate Battle Co., Ltd. operates within the functional beverage segment, targeting consumers seeking convenient and health-supportive drinks. Leveraging the medical insights and nutritional frameworks developed by its parent healthcare institution, Piyavate Hospital, the company formulates drinks enhanced with essential vitamins and micronutrients tailored to support modern, on-the-go lifestyles.

Product and Service Offerings

The company’s core product line is the Piyavate Battle Vitamin Water, available in:

• Vitamin C Lemon:

  • A citrus-based drink infused with high-potency Vitamin C for immune support and antioxidant benefits.

• Vitamin D3 + K2 Soda:

  • A sparkling formulation enriched with Vitamin D3 and Vitamin K2 to support bone health, calcium metabolism, and cardiovascular function.

The drinks are presented in consumer-friendly bottles and are marketed in wellness-focused retail outlets, pharmacies, and hospital wellness stores.

Specialization and Core USP

Piyavate Battle’s strengths include:

• Medical-backed formulations created under supervision of Piyavate Hospital’s nutrition and wellness experts.
• Targeted functional beverages for immune, bone, and heart health.
• Dual role as a wellness brand and health education platform, raising awareness about preventive nutrition through beverage consumption.
• Low-calorie, no artificial preservative profiles, aligning with clean-label trends.

Financial Strength

Piyavate Battle operates as a niche brand under the umbrella of the broader Piyavate healthcare group. While detailed financial figures are not publicly available, it benefits from:

• Built-in distribution channels through hospitals, clinics, and wellness centers.
• An emerging presence in functional F&B retail and pharmacy chains in Thailand.

Annual sales are estimated in the USD 1–3 million range, with ongoing market development in wellness drinks.

International Shipment Records

Currently focused on the domestic Thai market, Piyavate Battle’s functional beverages are not widely exported but are designed to be shelf-stable and compliant for regional ASEAN expansion.

• Potential Export Markets: Health supplement and convenience drink retailers in Singapore, Vietnam, and Malaysia.
• Export Readiness: Shelf-stable PET packaging, bilingual labeling, and clean formulation standards.

Target Market

The brand is oriented toward:

• Health-conscious consumers and working professionals
• Individuals seeking immune or bone support through non-supplemental formats
• Thai urban dwellers shopping in pharmacies and hospital wellness stores
• Prospective HORECA clients such as spas, gyms, and cafes

Capabilities

• In-house formulation and pilot production capacity via clinical research partnerships
• Distribution through hospital networks and wellness-focused retailers
• B2C and institutional sales integration within healthcare ecosystems
• Strong brand positioning supported by medical expertise

Certifications and Compliance

Though not publicly disclosed, the brand’s alignment with medical best practices suggests compliance with:

• Thai FDA beverage manufacturing standards
• Clean-label and low-calorie beverage formulation protocols
• Expected adherence to GMP and HACCP guidelines for safe manufacturing

These support domestic trust and future readiness for export licensing.

Customer Testimonials

Consumer feedback highlights the refreshing taste, health benefits, and non-artificial feel of Piyavate Battle drinks. The Vitamin D3+K2 soda, in particular, is favored by wellness influencers promoting bone and joint health among aging consumers.

Major Achievements

• Pioneered medical-grade wellness beverages under a hospital-associated brand in Thailand.
• Integrated nutraceutical and lifestyle branding into a unified product experience.
• Gained visibility in hospital gift shops, medical events, and Thai health expos.
• Built a consumer brand tied directly to one of Bangkok’s reputable private healthcare providers.

Piyavate Battle Co., Ltd. stands at the intersection of preventive healthcare and daily hydration, delivering functionally enriched beverages with clinical credibility and consumer appeal.