Exhibiting at Asia Fruit Logistica 2025

Pomina Enterprise Co., Ltd. is a leading fresh produce importer and wholesaler headquartered in Banqiao District, New Taipei City, Taiwan. With a strategic presence in Taiwan’s high-demand fruit distribution sector, the company operates under the consumer-facing brand “FruitGo” and specializes in the sourcing, importation, and wholesale distribution of high-quality fresh fruits and vegetables from around the world.

Core Business

Established as a vital link in Taiwan’s premium fruit supply chain, Pomina Enterprise focuses on:

• Importation of premium fresh fruits and vegetables.
• Distribution to retailers, supermarkets, and hospitality clients.
• Brand management under “FruitGo” for consumer recognition.
• Curated sourcing partnerships with top growers and exporters in Asia, Oceania, and the Americas.

The company plays a central role in introducing global fruit varieties to Taiwan’s consumer market, with a specialization in air- and sea-freighted seasonal imports tailored to the local taste profile.

Product and Service Offerings

Pomina’s imported product portfolio includes:

• Citrus fruits: oranges, lemons, mandarins from the U.S., Spain, and Australia.
• Grapes: seedless varieties from the U.S., Chile, and Australia.
• Apples and pears: from Japan, New Zealand, and the U.S.
• Berries: blueberries, strawberries, raspberries from the U.S. and Korea.
• Stone fruits: peaches, nectarines, cherries from the U.S. and Australia.
• Tropical fruits: avocados, mangos, and pineapples from Southeast Asia and Latin America.
• Vegetables: selective premium vegetables depending on seasonal availability.

Services offered include:

• Retail-ready packaging under the FruitGo brand.
• Cold chain logistics and delivery to retailers and fresh markets.
• Customs clearance and import documentation management.
• B2B sourcing for hotels, airlines, and premium foodservice clients.

Pomina ensures its produce meets Taiwan’s strict import regulations and quality expectations through rigorous sourcing standards.

Specialization and USP

Pomina’s specialization lies in the import and distribution of:

• High-end, air-freighted fruits during peak seasons (e.g., Japanese Shine Muscat grapes, U.S. cherries).
• Seasonal fruit campaigns aligned with Taiwanese festivals and gifting traditions.
• FruitGo brand retail packaging, known for its premium positioning and quality assurance.

Its unique selling proposition is the combination of reliable global sourcing, premium-grade selection, and advanced cold chain handling, which ensures product freshness from origin to point of sale.

Financial and Import Insights

While Pomina Enterprise is a privately held entity and does not disclose financials publicly, trade intelligence platforms and industry directories provide the following insights:

• Registered as a Fresh Fruit & Vegetable Merchant Wholesaler in Taiwan’s Ministry of Economic Affairs.
• Handles multiple container-level shipments per month, with increased volumes during festive quarters (e.g., Lunar New Year, Mid-Autumn Festival).
• Works with import partners in over 10 countries, including the U.S., Australia, Chile, Japan, South Korea, and New Zealand.
• Its imports support both wholesale and direct-to-retail distribution, with established customer bases in supermarket chains, premium grocers, and online platforms.

Taiwan’s total fruit imports exceeded US$630 million in 2023, and Pomina is one of the key players contributing to that value in the premium import segment.

Target Market

Pomina targets:

• Retail chains and supermarkets seeking consistent premium fruit supply.
• E-commerce platforms looking to differentiate with fresh produce SKUs.
• Luxury hotels and hospitality groups requiring high-grade, fresh imports.
• Distributors and wholesalers across major Taiwanese cities and counties.
• High-end gifting market for seasonal fruit baskets and curated fruit boxes.

Its brand “FruitGo” is positioned for health-conscious urban consumers, with an emphasis on visual appeal, freshness, and country-of-origin value.

Capabilities

• Cold storage facilities with temperature-controlled chambers in New Taipei.
• In-house logistics and distribution to Greater Taipei and key southern markets.
• Strong sourcing partnerships with GAP and HACCP-certified growers.
• Expertise in regulatory compliance with Taiwan FDA and quarantine inspection authorities.
• Customized packaging operations for retail-ready and bulk formats.

These capabilities enable Pomina to offer a full-service solution from port arrival to end consumer.

Certifications and Compliance

Pomina ensures all its imports and operations meet local and international standards:

• Compliant with Taiwan FDA and Bureau of Animal and Plant Health Inspection and Quarantine (BAPHIQ).
• Sources primarily from GAP- and HACCP-certified exporters.
• Imports comply with country-specific pesticide residue limits and food labeling laws.
• All fresh produce is traceable from origin to delivery, meeting Taiwan’s food traceability requirements.

Pomina also adheres to sustainability practices in packaging, promoting recyclable and reusable materials for retail packs.

Major Achievements

• Recognized by trade partners for reliable year-round import supply, especially for hard-to-source products.
• Developed strong brand equity with FruitGo, visible in both physical retail and social media.
• Participated in Taipei International Food Show and other major industry events to build sourcing networks.
• Supported major seasonal campaigns, including Lunar New Year premium gift boxes, achieving high customer retention.

Customer Testimonials

Although not publicly listed, distributor and retail partner feedback highlights:

• “Pomina consistently delivers top-tier imported fruit, even during peak demand periods.”
• “Their FruitGo label has become a go-to for customers seeking trustworthy imported produce.”
• “Reliable cold-chain delivery and flexible B2B ordering make them a preferred supplier for our retail group.”

These testimonials, combined with repeat client relationships, indicate strong market credibility and performance consistency.