Exhibiting at World Tea Expo 2025

Popmenu, Inc. is a technology-driven software company headquartered in Atlanta, Georgia, that specializes in restaurant marketing and customer engagement solutions. Since its founding in 2016 by Brendan Sweeney, Tony Roy, and a team of hospitality and tech veterans, Popmenu has rapidly scaled to serve tens of thousands of restaurants across North America. Its all-in-one platform helps restaurants grow guest traffic and revenue through advanced digital marketing, online ordering, interactive menus, and AI-powered tools.

Core Business

Popmenu operates as a SaaS platform purpose-built for restaurants, providing a fully integrated suite that combines website design, online ordering, CRM, and marketing automation into one centralized interface. The company focuses on helping restaurants reduce dependency on third-party delivery services and aggregators while maximizing direct-to-consumer relationships and digital conversions.

Product and Service Offerings

Popmenu offers a comprehensive range of services tailored to meet the digital needs of independent and multi-unit restaurants:

• Digital Marketing Solutions:

  • SEO-optimized websites with custom branding
  • Interactive menus with guest reviews and photos
  • Automated email and SMS marketing tools
  • Social media post scheduling and analytics

• Online Ordering Systems:

  • Commission-free direct ordering platform
  • Integration with delivery partners and catering modules
  • Menu syncing and real-time item availability

• Customer Engagement Tools:

  • AI-powered phone answering assistant
  • Digital waitlisting and reservation tools
  • Feedback collection and online review management

• Analytics and Reporting:

  • Real-time ROI dashboards
  • Guest behavior tracking
  • Campaign performance and menu engagement reports

Popmenu’s proprietary AI also personalizes guest experiences by learning preferences and customizing promotions accordingly.

Specialization and USP

Popmenu’s unique strengths include:

• Restaurant-Specific Technology: All features are purpose-built for the hospitality industry, not retrofitted from general business tools.
• Integrated Platform: Combines website, ordering, marketing, and engagement into a single login.
• Guest-Centric Features: Live menu feedback, dish-level reviews, and automated marketing journeys.
• Cost Optimization: Helps restaurants eliminate third-party fees and reclaim control over customer data.

Financial Insights

As of 2023:

• Popmenu has raised over $87 million in venture capital funding, with notable investors including Bedrock Capital, Tiger Global Management, and Base10 Partners.
• In its Series C round, the company raised $65 million in 2021, supporting major product expansion and hiring efforts.
• Popmenu reported serving over 10,000 restaurant locations across the U.S. and Canada, with annual platform usage growth exceeding 100% year-over-year from 2020 to 2022.

Revenue is generated through monthly SaaS subscriptions, add-on services like digital marketing and AI tools, and optional onboarding and support packages.

Shipment and Market Reach

While Popmenu does not ship physical products, its digital platform has a nationwide footprint with:

• Restaurants in all 50 U.S. states
• Growth into Canadian and U.K. markets as of late 2023
• Clients ranging from single-unit independents to multi-unit chains

The company also partners with POS providers, delivery logistics firms, and hospitality consultants to expand reach and integration capabilities.

Target Market

Popmenu targets a wide spectrum of foodservice operations, including:

• Full-service and fine-dining restaurants
• Fast casual and quick service restaurants (QSRs)
• Multi-unit groups and franchises
• Ghost kitchens and catering businesses
• Bars, breweries, and cafes

It is especially popular among businesses seeking to modernize their guest acquisition and engagement without technical overhead.

Capabilities

• Scalable cloud-based infrastructure
• AI-driven guest messaging and automated workflows
• 24/7 onboarding and technical support
• Deep integration with POS, reservation, and delivery platforms
• Mobile-responsive design and analytics

Certifications and Compliance

• PCI-DSS compliant for all payment processing features
• GDPR and CCPA ready, offering data privacy tools for end users
• Accessibility-compliant websites (ADA) to ensure inclusivity

Customer Testimonials

Popmenu maintains a 4.7/5 rating on G2 and 4.8/5 on Capterra. Notable feedback includes:

• “Popmenu has transformed our online presence—our website now brings in 3x more orders.”
• “Guests love the interactive menus, and we love the increased engagement.”
• “The AI phone assistant saved us hours of front-of-house work.”

Many clients also report tangible improvements in operational efficiency, marketing ROI, and guest satisfaction within the first 90 days of implementation.

Major Achievements

• Recognized by Inc. 5000 as one of America’s fastest-growing private companies in 2023
• Named a Best Restaurant Technology Solution by Restaurant Dive
• Partnered with Resy, Toast, and Square to enhance integration and guest services
• Introduced an industry-first AI phone answering service, now used by thousands of restaurants
• Helped restaurants generate over $1 billion in direct online orders without third-party commission fees

Popmenu continues to redefine how restaurants connect with and retain their guests through a blend of intelligent design, data-driven tools, and hospitality-first innovation.