Exhibiting at Asia Fruit Logistica 2025

Primland SAS is a leading French fresh produce marketing and export company, globally recognized for its flagship brand, Oscar® kiwifruit. Headquartered in Labatut, in the Landes department of Nouvelle-Aquitaine, France, Primland specializes in the production, packaging, and global distribution of high-quality kiwifruit and other complementary fruit lines. The company operates as a grower-cooperative-backed entity, working with more than 350 dedicated producers and multiple global partners to ensure year-round supply, superior quality, and sustainability.

Core Business

Primland’s core operations revolve around:

• Production and export of Oscar® kiwifruit, primarily the Hayward green variety and golden kiwifruit.
• Coordination with grower cooperatives in France, Spain, Portugal, Chile, and Greece to ensure 12-month supply cycles.
• Global marketing and brand development of Oscar® kiwifruit in over 35 countries.
• Sustainable agriculture practices and environmentally responsible production systems.
• Diversification into berries, apples, and other seasonal produce through strategic alliances.

Primland has developed a vertically integrated business model that encompasses production, packaging, quality assurance, export logistics, and brand marketing.

Product and Service Offerings

Main Products:

• Kiwifruit (Oscar® Brand):
  • Hayward Green Kiwi (main variety)
  • Oscar Gold Kiwi (yellow-fleshed)
  • Organic Green Kiwi

Seasonal and Complementary Produce:

• Berries: Strawberries, blueberries (from partner programs)
• Apples, peaches, and sweet peppers (limited quantities via extended producer network)

Services:

• Customized packaging solutions for retail, wholesale, and private label clients.
• Cold chain logistics and freight coordination to Asia, Middle East, Europe, and North America.
• Quality control and certification management across all production zones.
• Marketing support including POS material, digital campaigns, and trade show representation.

Primland’s Oscar® kiwifruit is offered in a wide range of formats, from bulk cartons to consumer packs, with packaging tailored to market-specific needs.

Specialization and USP

Primland’s specialization is rooted in its kiwifruit expertise:

• Exclusive focus on Oscar® brand kiwifruit, a globally registered and recognized label.
• Year-round supply chain, enabled through production partnerships in both hemispheres.
• Deep technical knowledge in kiwifruit harvesting, postharvest treatment, ripening, and transport.
• Commitment to sustainability, including low-impact farming, biodiversity preservation, and eco-packaging innovations.

Its USP lies in the fusion of cooperative grower integrity and global commercial sophistication, making it a trusted partner for retailers and importers worldwide.

Financial and Export Insights

While Primland is not a publicly traded company and does not disclose financials in detail, the company is a major player in Europe’s kiwifruit industry:

• Over 25,000 tonnes of Oscar® kiwifruit marketed annually, with consistent year-on-year growth.
• Export destinations include Europe, Asia (notably China, South Korea, Japan), Middle East, and North America.
• Partner production areas in France, Portugal, Spain, Chile, and Greece ensure counter-seasonal availability.
• Participation in leading global trade shows including Fruit Logistica (Berlin) and Asia Fruit Logistica (Hong Kong).

The company holds a strong presence in French domestic retail as well, supplying major supermarket chains through branded and private label lines.

Target Market

Primland targets:

• Importers and distributors in Asia, Middle East, North America, and EU.
• Retail chains and supermarket groups seeking premium branded fruit with consistent supply.
• Organic produce buyers, through its Oscar® Organic range.
• Private label customers needing full-service packaging and compliance solutions.
• Wholesale markets and traditional retailers looking for flexible SKUs and high-turnover products.

Their consumer base prioritizes health-conscious, flavor-driven customers who recognize Oscar® as a symbol of quality and food safety.

Capabilities

• State-of-the-art packing facilities in France with advanced grading, labeling, and packaging systems.
• Temperature-controlled storage and ripening infrastructure.
• Strong logistics coordination, allowing multimodal freight to over 35 countries.
• Agronomic support for growers to optimize yields and quality under strict protocols.
• Marketing and sales offices integrated with international sales partners for localized market access.

Primland also maintains supply chain transparency with traceability systems and product certifications at every stage.

Certifications and Compliance

Primland maintains robust compliance across all operations:

• GlobalG.A.P. and GRASP certifications for sustainable and ethical farming.
• IFS Food and BRC certifications at processing and packing facilities.
• Organic certifications (EU, USDA, JAS) for organic kiwifruit.
• Phytosanitary compliance for entry into high-barrier markets like China and Korea.
• Social and environmental audits supporting retailer ESG commitments.

All products are traceable and undergo multi-stage inspections before shipment.

Major Achievements

• Successfully expanded the Oscar® brand to more than 35 countries, making it one of Europe’s most exported kiwifruit labels.
• Developed one of the first European-origin golden kiwifruit lines under Oscar Gold.
• Grew export volumes by over 30% between 2018 and 2023, driven by Asia-Pacific demand.
• Introduced recyclable and compostable packaging options to reduce environmental footprint.
• Recognized for innovation and grower alignment at SIVAL and Fruit Logistica innovation showcases.

Customer Testimonials

Although formal testimonials are not publicly listed, feedback from importers and retailers has consistently highlighted:

• “Oscar® kiwis stand out in flavor and consistency. Our customers ask for them by name.”
• “Primland delivers both reliability and branding—we’ve seen strong repeat sales.”
• “Their logistics team is exceptional—supply flows are smooth even in tight freight seasons.”

This industry recognition confirms Primland’s status as a premier partner in global fresh fruit trade.