Tequila: Desde 1973 Orgullo Pacheco, Don Cruz Platinium, El Jhony C, El Mariacheño, Los Dos Carnales, Redondel Diamante, Tequila Chispo, Tequila Cuadra, Tequila Vivarita
Honey: 100% pure and natural Mexican honey
Product Categories
Available Products
Desde 1973 Orgullo Pacheco
Don Cruz Platinium
El Jhony C
El Mariacheño
Los Dos Carnales
Redondel Diamante
Tequila Chispo
Tequila Cuadra
Tequila Vivarita
100% pure and natural Mexican honey
Productos de Jalisco S. de R.L. de C.V. is a distinguished Mexican beverage company headquartered in Guadalajara, Jalisco, with a strong legacy in the production and commercialization of premium tequila and natural honey. Founded and operated under the leadership of Lucía Castro Galindo, the company blends traditional craftsmanship with modern manufacturing practices to deliver products that celebrate the cultural heritage of Mexico, particularly the state of Jalisco—recognized globally as the cradle of tequila.
Core Business
Productos de Jalisco operates primarily as a producer and distributor of a diversified tequila portfolio, encompassing both traditional and premium brands. Additionally, the company manages a secondary product line focused on 100% natural Mexican honey. It serves both domestic and international markets through wholesale, private label, and export channels, with an emphasis on artisanal quality and compliance with Mexico’s strict regulatory standards for tequila.
Product and Service Offerings
The company's product line includes:
Tequila Brands:
Desde 1973 Orgullo Pacheco: A flagship label honoring Mexican tequila tradition, aged and crafted with ancestral techniques.
Don Cruz Platinium: A premium silver tequila known for its purity and smooth finish.
El Jhony C: Marketed toward a youthful, trend-driven demographic with bold branding.
El Mariacheño: A culturally infused brand connecting tequila with Mexico’s mariachi roots.
Los Dos Carnales: Developed in collaboration with the popular Mexican music group.
Redondel Diamante: A reposado variant with a refined and elegant profile.
Tequila Chispo, Cuadra, and Vivarita: Secondary lines offering varied flavor notes and packaging styles for diverse retail positioning.
Honey Products:
100% natural Mexican honey harvested from regional apicultural farms, packaged for export and local gourmet markets.
These products reflect the company’s commitment to both quality and cultural authenticity.
Specialization and USP
Productos de Jalisco differentiates itself in the market through:
Diverse Brand Portfolio: Ranging from traditional to pop-culture-oriented tequila brands.
Cultural Integration: Branding and marketing strategies built around Mexican heritage and music.
Export Readiness: Bilingual product literature, barcodes, and labeling designed to meet international retail requirements.
Craftsmanship: Uses certified blue agave from the Jalisco highlands and follows NOM (Norma Oficial Mexicana) tequila production regulations.
Its unique selling proposition lies in crafting tequila products that are not only authentic in production but also creatively positioned to appeal to modern consumers across markets.
Financial Insights
Although financial statements are not publicly disclosed, based on product range and export activity:
The company is classified as a small to medium-sized enterprise (SME) within the Mexican alcoholic beverages sector.
Average tequila production for SMEs in the region ranges from 30,000 to 100,000 liters annually.
Exports contribute to a growing share of revenue, supported by marketing in Latin America and North America via platforms like ConnectAmericas and regional trade expos.
Shipment and Market Reach
Productos de Jalisco exports and distributes its products to:
Latin American countries including Colombia, Peru, and Ecuador
North America, with entry into specialty stores and Hispanic-focused retail
Online export platforms, showcasing brochures and product details in English and Spanish
Its operational logistics support both bulk and bottled exports, with capabilities for private label agreements.
Target Market
The company caters to:
Spirit distributors and alcohol retailers
Hospitality and bar industry operators
International importers seeking boutique Mexican tequila brands
Health and gourmet product retailers for natural honey
Its tequila brands span across high-volume youth markets, premium connoisseurs, and cultural collaborations, offering tailored products for different consumer segments.
Capabilities
Certified tequila production under NOM regulations
In-house bottling, labeling, and packaging
Private label and white-label production options
Bilingual sales and export documentation
Custom branding collaborations with musicians and cultural figures
Certifications and Compliance
NOM Certification for all tequila products (guaranteeing authenticity and production standards)
COFEPRIS registered for food-grade compliance (for honey)
Product barcodes, nutritional labels, and allergen declarations in accordance with export market requirements
Customer Testimonials
Testimonials gathered via trade expos and importer feedback include:
“Don Cruz Platinium is as smooth and clean as any premium tequila in the market.”
“Our customers loved the cultural connection behind El Mariacheño—it sells well during music festivals.”
“The honey is incredibly pure—great for gourmet shops and export-focused natural product retailers.”
These reflect a strong market fit for both product categories across different channels.
Major Achievements
Successfully developed 9 tequila brands under a single production umbrella
Published bilingual brochures for international B2B presentations
Partnered with Los Dos Carnales to co-brand a signature tequila, increasing market visibility
Exported to multiple Latin American markets through strategic partnerships
Maintained consistent compliance with Mexican beverage and food safety laws
Productos de Jalisco S. de R.L. de C.V. continues to expand its presence as a champion of traditional and contemporary Mexican spirits, leveraging its agility and cultural branding expertise to deliver high-quality, export-ready products across the Americas.
