Exhibiting at World Tea Expo 2025

ProFlav Customized Water is a Los Angeles-based water technology and beverage innovation company that specializes in advanced water formulation systems and mineral infusion solutions. Led by Danna Gillespie, ProFlav operates at the intersection of hydration, health, and environmental sustainability by offering customizable water filtration and mineral dosing systems for foodservice, hospitality, and wellness sectors. Its proprietary Smart Formulator systems enable real-time control over flavor, mineral content, and hydration properties—marking a new frontier in personalized water experiences.

Core Business

ProFlav’s core business focuses on engineering smart, customizable water delivery systems that combine state-of-the-art filtration with programmable mineral infusion. These systems allow users to tailor the taste and functional properties of water on demand, catering to varying consumer health goals, flavor preferences, and culinary applications. The technology is designed for seamless integration into beverage stations, culinary operations, spas, and gyms.

Product and Service Offerings

Water Filtration and Customization Systems

• The Smart Formulator – Easy Gen ZRO:
  • Zero-waste RO-based filtration with programmable remineralization
  • Suitable for low-volume, high-precision environments (e.g., clinics, boutique gyms)
• Easy Gen 4-20 Formulator:
  • Commercial-grade water formulation unit with programmable mineral and pH settings
  • Supports up to 20 gallons per hour, ideal for restaurants and cafes

Mineral Concentrates

• Proprietary liquid mineral blends including electrolytes, magnesium, calcium, zinc, and alkalizing agents
• Enables formulation of alkaline, functional, or flavor-enhanced water profiles

Environmental Cartridge Filters

• Multi-stage filter media designed for sustainability and low-waste performance
• Reduce chlorine, VOCs, microplastics, and scale without the need for bottled water

These offerings are complemented by software controls, real-time usage analytics, and maintenance alerts, making the systems both smart and user-friendly.

Specialization and USP

ProFlav is a category pioneer in custom water formulation systems for commercial and institutional use. Key differentiators include:

• Precision Customization: Real-time control over TDS, pH, and mineral content
• Eco-Forward Engineering: Eliminates bottled water waste through advanced RO recycling
• Functional Formulation: Supports performance hydration and dietary-specific mineral profiles
• Smart Integration: Cloud-connected systems allow remote monitoring and formulation updates

The company’s USP is its ability to transform standard tap water into a value-added, personalized beverage with high-margin potential for operators.

Financial Insights

As a privately held technology company in the water innovation space:

• Estimated unit pricing ranges from $2,500 to $10,000 depending on system capacity and customization modules
• Mineral cartridge replenishment subscriptions generate recurring revenue streams
• U.S. demand for personalized hydration solutions is projected to grow at 15–18% CAGR, supported by the $300B global functional beverage market

ProFlav’s scalable model positions it for significant penetration in high-growth verticals such as fitness, wellness, and experiential dining.

Shipment and Market Reach

ProFlav’s systems are currently distributed across:

• North America, with installations in California, Texas, and New York
• Wellness facilities, cafés, co-working spaces, and culinary academies
• Strategic partnerships with eco-conscious foodservice operators and hospitality groups

Products are sold through DTC online channels and B2B integrators, with custom deployment support and after-sales service.

Target Market

ProFlav serves a range of B2B and B2C applications, including:

• Cafés, Restaurants, and Culinary Schools
• Hotels, Spas, and Wellness Retreats
• Boutique Fitness Studios and Recovery Centers
• Corporate Offices and Smart Buildings
• Retail Concepts Focused on Health and Hydration

Its solutions appeal to both health-conscious consumers and operators seeking sustainable differentiation.

Capabilities

• In-house engineering of RO and infusion systems
• Customizable software platform for user interface and system diagnostics
• Nutritional and mineral formulation R&D
• OEM and white-label solutions for beverage manufacturers
• Cartridge replacement logistics and subscription services

Certifications and Compliance

• NSF and FDA-compliant food-grade components
• CE and UL certified electronics and systems
• Meets California Proposition 65 and EPA water safety standards
• Lifecycle and sustainability data for LEED and WELL building certifications

Customer Testimonials

Operators and wellness consultants have praised ProFlav’s systems:

• “We’ve doubled water sales by offering customizable mineral blends with no plastic waste.”
• “Guests are amazed by the flavor and energy boost from our ProFlav hydration station.”
• “Easy to install, easy to maintain—and far more sustainable than bottled water.”

Feedback reflects clear ROI and strong consumer appeal in hospitality and fitness use cases.

Major Achievements

• Deployed Smart Formulator systems in over 100 commercial locations within two years
• Featured at World Tea Expo and Natural Products Expo West as a hydration tech innovator
• Introduced zero-waste remineralization loop, a first in RO system design
• Launched mineral profile builder for custom recipes via mobile interface in 2023
• Recognized by Hospitality Design Magazine as a sustainable technology to watch

ProFlav Customized Water continues to lead the transformation of hydration into a health-forward, customizable, and environmentally responsible experience—blending science, software, and sustainability in every drop.