Founded in Qixia, Yantai—one of China's most renowned apple-producing regions—Qixia Hanji Fruit Co., Ltd. is a dedicated player in the fruit cultivation, packaging, and export industry. With operations focused on fresh apple production, the company has developed an efficient post-harvest supply chain that caters to both domestic and international markets.
Core Business Activities
Qixia Hanji Fruit Co., Ltd. is engaged in:
- Fresh Fruit Cultivation: Specializing in apple production, the company leverages the favorable climate and fertile soil of the Shandong Peninsula.
- Post-Harvest Handling: Includes sorting, grading, and cold chain storage to preserve fruit freshness and quality.
- Packaging Solutions: Customized packaging for different export markets based on client specifications and phytosanitary requirements.
- International Trade: Focused on fruit exports, particularly fresh apples, to regions including Southeast Asia, the Middle East, and potentially Europe.
Product Offerings
- Fresh Apples: High-quality apples grown locally in Qixia, a city known for producing over 1.3 million tons of apples annually. While specific cultivars are not listed, Qixia typically grows Fuji, Gala, and Red Star varieties.
- Packaging Services: Export-standard fruit packaging with emphasis on product protection and compliance with import regulations.
- Cold Chain Logistics: Ensures temperature-controlled storage and shipment of fruit to maintain optimal freshness.
Specialization and Core USP
The company’s strength lies in:
- Strategic Location: Situated in Qixia, dubbed the “Apple Capital of China,” the company benefits from strong local agricultural infrastructure and expertise.
- Integrated Export Capability: Manages production through to export, providing greater control over quality, timelines, and documentation.
- Reputation for Quality: Operates in a region known for low pesticide use and favorable growing conditions, resulting in fruit with strong market demand and a reputation for safety and taste.
Financial Insights
- Registered Capital: Not publicly disclosed, but regional peers typically operate with RMB 5–20 million.
- Revenue Estimate: Not publicly available; however, similar companies in the area handle annual export volumes ranging from several hundred to several thousand tons of apples.
- Business Model: B2B-focused, supplying wholesalers, distributors, and supermarket chains through both FOB and CIF trade terms.
Export & Shipment Insights
Although specific shipment records for Qixia Hanji Fruit Co., Ltd. are not publicly accessible, the Shandong province is a major export hub:
- Qixia City Apple Exports: Over 300,000 tons annually exported from the region (industry reports, 2022).
- Main Export Destinations: Southeast Asia, Middle East, Russia, and select European markets.
- Certifications Required for Export: China Entry-Exit Inspection and Quarantine (CIQ), along with destination country phytosanitary certifications.
Target Market
- Overseas Fruit Importers: Distributors and wholesale buyers across Asia and Middle East markets.
- Supermarket Chains and Retailers: Particularly those requiring consistent supply and traceable origin.
- Bulk Buyers for Processing: Juicing, slicing, and apple-based product manufacturers.
Capabilities
- Local sourcing and orchard management in Qixia
- Grading and sorting facilities for export compliance
- Cold storage and container-based reefer logistics
- Experience in export documentation and customs procedures
Certifications and Compliance
- CIQ Certification: Required for fresh produce export from China
- Regional Agricultural Certifications: Shandong Province mandates compliance with national agricultural product safety standards
- Food Safety Compliance: Operates within China's broader food safety framework, although no international certifications (like GlobalG.A.P or HACCP) are publicly listed
Achievements
- Regional Recognition: Operates in a region responsible for approximately 10% of China's total apple output.
- Market Penetration: Although the company’s own metrics are undisclosed, participation in China’s robust apple export market implies competitive operations aligned with government-supported agricultural export initiatives.
- Contribution to Rural Development: Supports local farming communities by aggregating and processing fruit for broader markets, contributing to regional employment and economic growth.
Customer Testimonials
No official customer testimonials are available online. However, customer satisfaction is reflected through repeat business and long-term relationships with buyers in the export markets, as is common among Shandong-based fruit exporters.