Ramesh Trading Corporation, headquartered in Parañaque City, Philippines, is a leading importer, distributor, and marketer of kitchenware, cookware, and household products in the country. With over 30 years of experience in the industry, the company has built a reputation for delivering high-quality, affordable, and innovative home and kitchen solutions tailored to Filipino lifestyles. It operates under a multi-brand portfolio that includes Masflex, KitchenPro, and Cascade.
Core Products and Offerings
Ramesh Trading Corporation’s product line spans a comprehensive range of home essentials through its flagship and sub-brands:
- Masflex Cookware – Non-stick pans, woks, pots, pressure cookers, and kitchen utensils designed for everyday cooking.
- KitchenPro Culinary Tools – A premium line endorsed by professional chefs, offering knives, measuring tools, baking essentials, and culinary gadgets.
- Cascade Household Items – Storage solutions, dish racks, laundry baskets, and plastic ware for home organization.
These products are distributed across major department stores, supermarkets, hardware chains, and online platforms nationwide.
Specializations and Core USP
The company’s success lies in its understanding of the Filipino consumer and its ability to offer:
- Affordable Quality – Products that balance functionality, durability, and price.
- Wide Distribution Network – Available in over 1,000 retail outlets and top online platforms.
- Celebrity Chef Partnerships – Collaborations with culinary professionals like Chef Gene Gonzalez to promote culinary excellence and brand trust.
- Local Market Adaptability – Product designs and materials curated to suit Filipino home cooking needs and preferences.
Market Reach and Performance
Ramesh Trading Corporation enjoys broad market penetration and brand visibility across the Philippines:
- Sales Volume: Masflex alone has sold over 10 million units since inception.
- Retail Network: Partners with SM, Robinsons, Puregold, Ace Hardware, Lazada, and Shopee.
- Customer Segments: Homeowners, small food businesses, culinary students, and professional chefs.
The company’s aggressive retail expansion and strong marketing efforts have led to double-digit annual growth in recent years, particularly in non-stick cookware and kitchen tools.
Capabilities
- In-House Brand Development: Product research, design, and quality control conducted locally.
- Global Sourcing and Importation: Products manufactured in ISO-certified facilities in China, India, and other Asian countries.
- Product Innovation: Launches new SKUs annually based on consumer feedback and global kitchen trends.
- Marketing and Brand Management: Digital campaigns, celebrity endorsements, and consumer education initiatives.
Certifications and Compliance
- Products meet Philippine FDA and safety requirements for food-contact items.
- Brands sold through DTI-registered and accredited retail channels.
- Partners with ISO-certified manufacturers for quality assurance.
Testimonials
“Masflex is a staple in our kitchen. Affordable, durable, and perfect for everyday Filipino cooking.”
— Household Consumer, Quezon City
“As a culinary educator, I recommend KitchenPro tools for students who want chef-level precision on a budget.”
— Culinary Instructor, Manila
Achievements
- Awarded Superbrands Philippines status for Masflex in multiple cycles
- Over 1 million followers and engagements across its social media platforms
- Launched the Culinary Knife Skills Program with top chefs to promote kitchen safety and excellence
- Recognized for empowering MSMEs and home cooks through accessible kitchen tools and education
Ramesh Trading Corporation continues to elevate Filipino households and culinary practices by making premium yet affordable kitchenware and home solutions widely accessible, reinforcing its position as a trusted leader in the Philippine kitchen essentials market.