Product Offerings
Product Categories:
fruits and vegetables
Products:
Cherries: Simcoe, Van, Stella, Sylvia, Lapin, Simone, Kordia, Regina, Sweet Georgia, Sweetheart, Tamara™ (licensee)
Ornamental trees: Red flowering apple, Yunnan poplar
Reid Fruits, a division of SD Reid Holdings Pty Ltd, is one of Australia's premier cherry producers and exporters, operating from the pristine highlands of southern Tasmania. Established over 150 years ago, the company has grown into a globally recognized brand in premium cherry production, known for its commitment to quality, traceability, and innovation in horticulture. Reid Fruits exports to more than 20 countries and supplies some of the most discerning markets across Asia, Europe, and the Middle East.
Core Business Activities
Reid Fruits is engaged in:
- Premium Cherry Production: Operating state-of-the-art orchards and packhouses in southern Tasmania, including its flagship Jericho orchard.
- Export Trade: A leading Australian cherry exporter with a strong presence in international markets.
- Ornamental Tree Cultivation: Produces ornamental tree varieties such as red flowering apple and Yunnan poplar.
- Product Branding and Packaging: Offers multiple premium packaging formats under globally recognized sub-brands.
Product Offerings
Fresh Cherries (by variety):
- Simcoe
- Van
- Stella
- Sylvia
- Lapin
- Simone
- Kordia
- Regina
- Sweet Georgia
- Sweetheart
- Tamara™ (Exclusive licensee in Australia)
Ornamental Trees:
- Red Flowering Apple
- Yunnan Poplar
Specialization and Core USP
- Exclusive Tamara™ Variety Licensee: Reid Fruits holds the Australian rights to produce and export Tamara™ cherries—a premium variety developed in Europe, known for its size, shelf life, and unique flavor.
- Tasmanian Advantage: Grown in the cool, clean air of Tasmania’s high-altitude orchards, the cherries benefit from long daylight hours, clean water, and pest-free environments, producing firmer, sweeter fruit.
- Food Safety & Traceability: Advanced QR code traceability and anti-counterfeiting labels on each box offer supply chain transparency to global consumers.
- Luxury Branding: Known for their elegant packaging designs such as “Gold Kangaroo,” “Foil Reid Fruits,” and the “Signature Collection,” tailored for high-end retail and gifting markets.
Financial Insights
- Private Entity: Operates as SD Reid Holdings Pty Ltd; specific financial data is not publicly disclosed.
- Scale of Operations: One of the largest cherry exporters in Australia, with a focus on high-value markets rather than high-volume commodity trade.
- Investment in Technology: Significant annual investment in orchard management systems, sorting machinery, and R&D for varietal development.
Export & Shipment Insights
- Export Markets: Over 20 countries, including China, Hong Kong, Japan, Singapore, Vietnam, UAE, Saudi Arabia, and Europe.
- Season: December to February (Southern Hemisphere summer), aligning with high global demand during Lunar New Year.
- Packaging Formats: Ranges from 2kg to 5kg luxury gift boxes, retail packs, and custom formats for distributors.
Target Market
- International Importers: Premium distributors and retailers in Asia and the Middle East.
- Gourmet Food Retailers: High-end supermarkets and fruit boutiques.
- Luxury Gift Markets: Particularly active during seasonal events like Chinese New Year.
- Hotel and Airline Catering: Supplying cherries for exclusive hospitality experiences.
Capabilities
- Modern packing lines equipped with electronic grading and hydro-cooling
- On-site cold storage facilities with rapid pre-cooling systems
- Stringent food safety protocols and hygiene controls
- In-house logistics team managing air freight and cold chain coordination
- Real-time QR code authentication and orchard-to-market traceability
Certifications and Compliance
- HACCP Certified
- GlobalG.A.P. Certified
- Australian Freshcare Certified
- Export Registered Facility: Approved by Australia’s Department of Agriculture, Fisheries and Forestry (DAFF)
- Anti-Counterfeit Systems: QR-verified and tamper-evident packaging to secure authenticity in sensitive markets
Achievements
- Tamara™ Launch Success: Successfully commercialized the Tamara™ variety, known for producing cherries over 32mm in diameter—considered a premium standard globally.
- Counterfeit Protection Leadership: One of the first cherry exporters to deploy smart packaging for brand protection and consumer verification.
- Environmental Stewardship: Operates under sustainable water and pesticide management practices, adhering to Tasmania’s environmental conservation guidelines.
- Brand Equity: “Gold Kangaroo” and “Signature Collection” have become synonymous with premium Australian cherries in Asian luxury markets.
Customer Testimonials
Although formal testimonials are not publicly listed, Reid Fruits receives annual acclaim through repeat contracts, exclusive partnerships in premium retail chains, and features in global food and agriculture exhibitions. Its cherries are often regarded as the benchmark for quality and presentation in international premium fruit segments.